Wednesday, March 31, 2010

Twitterville, Shel Israel - Quotation Slideshow

Unless you have been under a rock for the last two years, you've heard of the mini-blog known as Twitter. Most speakers who maintain blogs or websites can dramatically increase their traffic through the wise use of this neat little tool. I do admit, I don't have it figured out yet, , , but I'm an old, techno-challenged man. But I'm working on it and Shel Israel's book, Twitterville: How Businesses Can Thrive in the New Global Neighborhoods is helping a lot.

Here is my latest Quotation Slideshow to help you get a sampling of its contents.


Tuesday, March 30, 2010

Jim Barber and Seville

A recent theme of this blog is what I called, Entertainment Media.

Included in that list of possibilities was ventriloquism. I suggested that for a select group of people, this form of artistry could have tremendous visual value to your audience.

I did two or three posts and Steve Axtell commented, , , Thanks Steve for your insight. In addition to practicing this fine craft, he manufactures custom partners and puppets for other ventriloquist. Visit his website at

Today, to close out this little theme, I have a clip of Jim Barber and Seville from the Letterman Show. I show this to you to help you expand your thinking.



What's a 30 Minute Infomercial Look Like?

A couple of days ago, I presented the idea of producing an information product that could be sold on a network tv infomercial. It's a pretty "way out" concept.
They are very complex to produce. And the whole idea is very costly. Say $250,000 for starters, and up from there.

Plus, once on the air, there is no guarantee that you'll ever make a dime. Most infomercial people say that unless you have a good "Back End" of residual products, you'll never make it.

"So why am I still talking about infomercials to a bunch of amateur public speakers?"

Because, once you begin to understand this marketing process, and how it will easily flip from network tv to the internet, , , do you see what the small-timer can do.

Today I am posting my little "simulator" model called What's a 30 Minute Infomercial Look Like?

In this simple blueprint for a network infomercial, I reveal for the first time that most 30 infomercials are actually three equal segments, each with their own Call to Action. It's like three little infomercials, back to back to back.

And all less than 10 minutes long.

What makes the 10 minute thing so important? Because that's exactly the limit of a and other free video hosting services will provide. In theory, you could test a network infomercial by posting all three segments as three different YouTube programs.

In reality the beginning public speaker could shoot and post three little 9 minute sessions and embed them into a blog or website and they would be up and running, , , any you've not spent a dime.

Anyhow, , , watch this little program. I hope it gets your wheels turning.


Saturday, March 27, 2010

Become a Real Estate Millionaire

Become a Real Estate Millionaire, by Dean Graziosi is a book cut from a different cloth. It is sold, primarily, on late night television infomercials. "Why do I mention this?"
Because I think every producer of information products should be aware of what is selling via. infomercial.

And because it can be quite profitable to sell a good information product as an infomercial product. Generally, we think of infomercial products as being exercise equipment, household appliances, and cosmetics, etc.

But books and courses can also be hot items on the late night circuit.

And Dean's book is just that.

You are a speaker slash writer! Yes? Just for fun, play like your topic has become a book and how it might sell on an infomercial. Maybe even write up a little infomercial for it. You'd be the spokes person! Get some testimonials for it. Put together some attractive little offer. And so forth.

Sound like fun?

But you're not finished yet.

Now video tape your little show. Upload it to Who knows, maybe you are the next Carlton Sheets, Kevin Trudeau, or Dean Graziosi.

Now there is a lot more to it all than these simple steps, , , but the whole idea of producing an infomercial product would always be on your mind.

Here's my latest Quotations Slideshow to help you sample Dean's remarkable book.


Friday, March 26, 2010

How Wayne Prepares to Speak

By now you have seen my Boot Model and The Path of Life Model. These two graphics represent a technique I call the "Simulator." In these unique PowerPoint presentations I simulate the process of "hand-drawing."
Today I have another "simulator" visual aid, , , How Wayne Prepares to Speak.

I hope you enjoy this little technique, , , as to how PowerPoint can be used in an interesting and a typical way, , , not baring a slide a minute of bullet-pointed material.

If you have any comments, leave a post. Thank You!

Wayne Kronz

Thursday, March 25, 2010

The Traffic Geyser Test

Traffic Geyser is an online service that simultaneously submits videos to video hosting services, blogs, podcast directories and social book marking sites. These combined efforts often result in first page ranking of the video in Google.
I've done two different versions of a Theme Model for how Traffic Geyser really works. Here's the link to the other version.

Which one explains it best. Post me and tell me what your think. Thanks!


P.S. My thanks to Traffic Geyser's Mike Koenigs and Frank Kern.

10 Ways The Presenters Brain Uses a Theme Model, Part Two

Earlier I posted an article entitled, 10 Ways The Presenters Brain Uses a Theme Model. Actually, it was a list of “the first five” ways a theme model benefits a presenter that are seldom gained by using a typical PowerPoint presentation.

Today we’ll look at “the second five.”

Remember “the first five,” organize, clarify, evaluate, prioritize and patterns. There are similarities in this list, but each minute element is a function every speaker should consider in detail, regarding his topic.

(Remember the initials, OCEPP. They’ll help you remember these elements.)

6. Relationship. In your mind, , , as you begin to speak and present your topic, one thing is vitally important; it’s how one part, principle and/or element relates to the other factors within your presentation.

And as the late great founder of the National Speakers Association (NSA), Cavett Robert used to say, “if it’s cloudy in the pulpit, it’s gonna be blamed foggy in the pew.”

You must have a clear understanding of how everything in your presentation relates to everything else. And the simpler you arrange its elements together the better you’ll do.

Back to Cavett Robert. He taught a principle he called, “the divinity of simplicity.” "Simple, simply makes everything simpler." (Wayne said that :>)

7. Process. Graphically, it’s known as Process Modeling. Or, as I call it in this blog, Method Mapping.

It makes little difference what you call it, , , but that you can draw it, , , how your message works in real life.

Being able to turn to your whiteboard or flipchart, , , or draw it on the side of a box or the back of a napkin, you maximize your ability to communicate your topic is a meaningful sort of way.

8. Reject. You will tend to use most of your research material. But there will be things that will not fit, , , regardless of how much you wish they would.

Reducing everything to it’s simplest form helps you to see these items that “just don't fit.” At the end of the day, you will probably just reject this information as simply not valid.

9. Practice. Sooner of later, you’ll need to tie your whole presentation all together (in your mind, that is, , , and a simple piece of paper works best.)

Here’s a public speaking tip (a huge one) I have never heard anyone give. It’s “how to practice your speech.”

You’ve all heard about practicing in front of a mirror, recording your talk, video taping it, or actually giving in front of friends or family. They are all good methods but not the best.

The best way is a two-step approach. Step one: Summarize your whole presentation into a good Theme Model. Step two, , , draw that little visual aid on everything between where you are right now and when you actually give your presentation.

A napkin, a box, the back of an envelope, , , and the list goes on. As you draw, do your mind-talk covering every point and detail of your speech. My friend, this is a vastly superior all other methods of practicing your material.

10. Implementing. If you are going to teach something, , , anything? You must know your method works.

To know it will, you must test it. And test it you must using the same tool you are offering someone else; your Theme Model. (Clue; RPRPI)


P.S. Look for the coming article, "OCEPP and RPRPI."

Tuesday, March 23, 2010

Rich Woman, Kim Kiyosaki

You met Robert Kiyosaki a few days ago. Just as he has an incredible financial messages for students and investors, , , so his wife, Kim Kiyosaki in her book Rich Woman: A Book on Investing for Women - Because I Hate Being Told What to Do! has similar information especially written for women.

Here's a Quotation Slideshow to help you sample her well-written material. Enjoy!


10 Ways The Presenters Brain Uses a Theme Model

To so many presenters in the world today, the term "visual aid" means PowerPoint. The minute they are told that they will making a particular presentation, they run to their computer and open up PPT and then one of its templates, and they start "filling in the blanks."

A few days later and they wind up with what I call "a slide a minute" slideshow with an average of 5.6 bullet-point elements on each slide.

What a pity!

According to the world's best mind (that's my opinion), , , in the presentation industry, Dan Roam, author of the best-selling book, The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures, "people only pay attention to the first five or six slides."

And I believe that. I've watched it happen many times.

I'm going to say this, , , and I'll probably say it again, , , "Using a many-slide, bullet-point riddles slideshow is a third rate teaching method." All the hard work of putting such a program together is simply "lots of time wasted."

Today we are going to look at this whole ordeal, strictly from the presenters point of view. The title of this article says 10 Ways The Presenters Brain Uses a Theme Model. I'm going to break this writing into two sections (Part One and Part Two).

When you go the PowerPoint direction, you pass up on several benefits you gain as a speaker. Some of them are,

1. Organize. When you follow someone else's template, you seldom crystallize your your presentation like you do if you were fine-tuning it to three, five or even seven key principles.

You simply keep generalizing, , , and never focus on what is critically important to your audiences.

And you wind up reading the slides to your learners. Bad!

You'll never get really organized for a presentations until you can put your whole pitch into a handful of principles that can be illustrated in a simple and understandable graphic. It's the preferred method of teaching of world-class presenters like Jim Collins, Stephen Covey, Robert Kiyosaki, Micheal Porter, and Peter Senge.

2. Clarify. One of the biggest flaws in a typical business presentation is clarity. Everything is "up for grabs." Audiences don't know what's important and what is not.

It's only when your whole topic is reduced to it's simplest form, does the reality of ease of understanding come into play.

3. Evaluate. When I just mentioned "clarity" I was speaking of the clarity of the message to the presenter. As a clear understanding of what you are going to be teaching strikes you, fuzzy and confusing points may come to your mind.

At this point you may want to re-think parts of your message. And seeing it in a simple hand-drawn theme model will certainly bring this point home to you.

4. Prioritize. One thing that I teach is the concept of hierarchical thinking. People must know what is vital and what is not so important. And a whole bunch of slides will not underline what is key and what is not important at all.

And, again, having your whole message condensed into a quick and easy diagram will help you pass it on to your audience in the most usable fashion.

5. Patterns. One thing that will work as your partner while you are teaching is when your audiences begin to see patterns in the elements of your message. And nothing can illustrate that like a strong, well designed theme model.

The problem, in almost all of the above cases is that PowerPoint just doesn't really prepare you to teach these many details and inner workings of a typical business or behavior presentation.

Look for Part Two of this presentation, , , or the "second five" ways the presenters brain uses a theme model.


Sunday, March 21, 2010

Attitude Shifts, Exceptional Customer Service

Welcome back Suzie. She explains the three shifts nearly everyone must make to be an exceptional customer preformer.

I hope you enjoy using this very practical visual aid.


Saturday, March 20, 2010

The Owners Manual for the Brain

Because attention, interest, memory and recall are such a big part of what you do as a presenter, I’ve given a lot of study time to these topics.

From these sub-topics it is just a short hop to gaining, al least, some understanding of brain science or Mind-Brain Research. At the head of it’s champions is Pierce J. Howard, PhD, author of The Owner's Manual for the Brain: Everyday Applications from Mind-Brain Research 3rd Edition.

In recent years, I’ve come to depend on its authenticity with regard to my personal (and limited) understanding of the cognitive sciences.

This book has a massive 1006 pages, , , and in them, a lot of real practical suggestions as to how you and your family can “get the most out of your brain.”

And as a public speaker, you need to be correctly anchored in how the brains of your audiences really work. For instance, the mind of the typical adult learner is capable of great things, , , but it also has some extreme limitations.

To be the best possible public speaker, you need to be aware of both possibilities and limitations the human brains.

I’ve prepared another Quotation Slideshow, to give you some handsome insight into the practical content of this big thick book. Enjoy!


Speaking Tips from David Meerman Scott

A few days ago, I posted an interview of David Meerman Scott, done by Greg Jarboe.

This little post is about what every speaker should be doing with every post I bring to you; learn.

First, David mentioned that he does a lot of speaking around the world. At this, every speakers ears should perk up. I’m sure yours did.

Second, he says that he likes to collect success stories.

My friend, , , this is one hot tip for any public speaker, at any level of development, especially the beginning and intermediate presenter.

Do you have your Success Story notebook? Do you keep a journal of such stories? Are you always looking for dramatic case studies? This kind of material as impossible to beat.

Third, he tells us his story about the Singapore Tattoo Show promotion. And he captivates your interest with it.

And you learn valuable principles you can adapt to your career form has fancy little yarn.


Friday, March 19, 2010

7 Elements of a High-Converting Website

When Frank Kern teams up with someone new, everyone wins.

For those of you who don't know who Frank is, , , he is a master mind marketer and copywriter who has played a key role in some of the biggest product launches in internet history.

They include the Annihilation Method (dating advice for men) that generated $1.4 million in orders in 4 hours, StomperNet's launch (internet marketing know-how) for 18.3 million in 24 hours, plus two of his own products at 1.4 and 3.1 million, also in their first 24 hours.

Kern knows how to make the cash register ring! Franks latest project is something he calls List Control.
To help him pull off this launch, he has teamed up with Daniel and Robert at Graphic Mavericks. Dan and Rob have produced an extraordinary video called the 7 Elements of a High-Converting Website. (This link will only be good for a few days.)

I have produced a method map of how their ideas go together. And go to the above link and you'll learn a bunch about what it takes to sell your wares online.


Thursday, March 18, 2010

The Greg Jarboe, David Meerman Scott Interview

David Meerman Scott of The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition is interviewed by Greg Jarboe.

You have met both of these gentleman right here on this blog. Every public speaker who intends to maintain a web presence should really get hooked into what these two web experts have to say. They are both genius.


Time Power, Brian Tracy and Crisis Management

In this book, Time Power: A Proven System for Getting More Done in Less Time Than You Ever Thought Possible , Brian Tracy teaches a simple five factor Crisis Management Plan. You may want to include it in one of your presentations. Here's a quick, automated PPT that will help you.


Wednesday, March 17, 2010

The New Rules of Marketing and PR, Part Two

Back on February 1st, I did a post about David Meerman Scotts’ book, The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

I did a little static model called, "Your PR is What You Publish."
Today I'm giving tribute to that same book, with a Quotation Slideshow. After all, he was the very first to post a comment to this blog. Thank You David.


Tuesday, March 16, 2010

Teaching Less is More!

If your primary job is to teach, then this post is for you.

Consider this reality--almost all teachers try to teach to much material. Most students, at any level, particularly adult learners simply can not handle everything you "throw at them."

And, if you're just throwing it out there hoping "some of it will stick" then I ask you to reconsider this approach.

You may be thinking, "What's the answer?" Here are three, , ,

First--strategically teach less. I'm sure you could employ the "chunking" principle. Back in 1956, George Miller introduced the "Magic Number Seven, , , seven, plus or minus two" rule, stating that the number of objects an average human can hold in working memory is 7 ± 2 chunks.

Forget the 7 + 2 = 9, , , that's for geniuses. Regular people will deal successfully with less items. Say a list of five or even three ideas.

When you spend one hour covering only five (or three) points, people are far more likely to remember them than the contents of a fifty slide PowerPoint presentation.

Then, what do you do if you can only pare your message down to, say, 15 items. You may be in trouble, , , unless, , ,

Second--use a mnemonic device. These are memory helpers that help your learners connect what you are teaching (all 15 items) to what they already know. They are tricks like abbreviations, songs, poetry or, my favorite, the Memory Path.

This will take some time, and work. But it's well worth the investment.

Third--get visual. If you can break your message down to seven, five or three elements, and then re-structure these ideas into a Theme Model, then you are on your way.

The use of a five or seven element model will insure the "stickability" of your lesson. And that's exactly what you are learning here at


P.S. In a few days I will have posted my visual aid for Brian Tracy's Crisis Management Plan that he covers in his book, Time Power: A Proven System for Getting More Done in Less Time Than You Ever Thought Possible. See how I have reduced six items into five, and make it all much more understandable.

Monday, March 15, 2010

Customer Service Secrets

By now you have figured out that I have a few favorite topics, , , Public Speaking and the use of visual aids. But there are more. Leadership, management, innovation, and the list goes on. Included in my most favorite topics is Exceptional Customer Service.

I have already published a popular little, clickable model about Suzie and her attitude. Several people have embedded this little presentation onto their websites or blog. For this I thank you!
Today we go back to Suzie to help us see James C. Hunters' two most important secrets of exceptional customer service: Love and Will.

If you are involved in human resources or anything to do with customer service training, you need to read Hunters' excellent book on the topic, The Servant: A Simple Story About the True Essence of Leadership.

His inverted pyramid model is so on target as a training tool.


Sunday, March 14, 2010

Dad's Two Most Important Principles of Public Speaking

My daughter, Angel Kronz is taking a communication class in college. We discussed a writing project she was working on that was based on a particular resource article. I made the following comments to her.

“What matters most is that when you make your presentations; apply Dads' Two Most Important Principles of Public Speaking,

"One: Love your audience. Without a genuine appreciation for them and an authentic awareness of who they are and where they are going, your speech will be just so many words. And love is not even on their list.

"Two: Connect the unknown (your message) with the known (what they already know). And you can do it many ways as you suggested in your comment.

"Remember this about visual aids, (or storytelling or anything else you might do when you’re up front) you don't use a visual aid (etc.) just to be using a visual aid. You use them to establish a connection between your message and what your listener already has fixed in their mind.”

This was my advice to my own daughter, , , and it holds for all who present, every speaker, at any level of performance, on any topic.

Dad, Wayne

Friday, March 12, 2010

This Old House

This Old House. It's a collection of "where we used to be" and "a look at where we must go." And a backdrop for quotations from Greg Jarboe's new book, YouTube and Video Marketing: An Hour a Day.

This is my latest Quotation Slideshow, but it is not the end of my attention to Jarboe's work as a buzz marketing specialist using free video hosting. As speakers, presenters, consultants, and information marketers, we should have your head and heart into every detail of viral marketing.

I will continue to on the topic because of it's importance to your success starting from any level!


Thursday, March 11, 2010

Extraordinary Circumstances

Normally, I wouldn't pay much attention to this sort of book. But the honesty and candidness of Extraordinary Circumstances: The Journey of a Corporate Whistleblower was just to compelling.

To me it is written to much like a novel. I like more practical content, not a scandal-driven expose'. But, again, there are the strong ethical implications, , , and amid all this some very wise lessons from which we can all learn.

So I prepared another Quotation Slideshow. It's set around more of small flowers. I'm hope Cynthia Cooper and you will enjoy this wonderful program.


Wednesday, March 10, 2010

The Boot Model

I first used the "boot model" back in 1973 when I was attending The Sunrise Toastmaster Club in Phoenix. One of my main interests in those days was recruiting new members into our club.
During the four years I participated, no one brought in more new people than I. To help me with this "calling," I developed the Boot Model.

I drew a cowboy boot about the like the one you see here. So went my little membership presentation, , ,

"'Like the big opening at the top of the boot, we are an easy group to join. We don't make a lot of demands on you. No fancy initiations, rituals or hoops to jump through.

"And once your in our club, we are on your side. You see, learning how to speak in public, outside of Toastmasters can be cruel. We're here to protect you from this rattlesnake infested world, like the high-topped part of the boot.

"As you sink down into your new piece of footwear, you'll notice that right around the center of your foot, it fits rather snugly. That's because the better it fits the more support it offers you. We want to offer you that same kind of support as you learn and practice the craft of public speaking.

"Next, you'll notice the height of the heel. It will give you a new angle on everything you see. Our club will do exactly that. You'll see public speaking from a new and exciting view point.

"Once an old feller from back east asked a cowboy why the toe of his boot was pointed. With out hesitation the cowboy answered, "to kill the cock roaches in the corner of the room." It's there for function. And we want to be just that in your presenting career."

So there you have it, Waynes' Boot Model. It can be adapted to any organization or group or culture. A ten-step program. The new teachers at your school this year. Or, your local chapter of ASTD.

Use it and then tell me how it works.


Tuesday, March 9, 2010

The Sandwich Model

Effective model building need not be complicated. Creating an effective visual aid can be as simple as employing the old, time-tested “sandwich” structure.
Stephen Covey, in his best-selling book, The 7 Habits of Highly Effective People , tells us how good habits are formed from the merger of skill, knowledge and desire.

In my opinion, that’s a good start, but there is one more element that is necessary to establish effective habit. Or anything else, for that matter.

It is action, , , hard work, , , both seen and unseen.

So I have prepared a simple graphic to help you teach this principle.

Try it out on your next audience.

You can use this clickable model, from this blog and project it. Or you can hand draw it on a flipchart or whiteboard.


Use Your Head to Get Your Foot in the Door

Harvey Mackay's Swim with the Sharks is classic! And he has written several other very fine books to add to his career as a leading envelope printer. Plus, he has built for himself an extraordinary public speaking career.
His "Ace-in-the-hole?" His wisdom, , , all of his books are full of succinct and meaningful statements. They're perfect for a guy like me who does things like producing Quotation Slideshows. I've set them over a collection I call "Home Sweet Home."

So here's my slideshow for his latest book, Use Your Head to Get Your Foot in the Door: Job Search Secrets No One Else Will Tell You


Monday, March 8, 2010

Secret Insights into Creativity

Secret Insights into Creativity is a quotation slideshow that I did just for fun. Enjoy the cute fish.


"Don't think. Look."

From Tim Brown's best-selling book, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation comes the quotation, "Don't think. Look." It's original source is not certain to me.

There is a lot to be said for a presenters attitude toward the visual aids you use. You should have absolute confidence in your graphic.

You command great attention from your audience when, while your speaking, you turn to your whiteboard and say, "Let's draw exactly how this works."

When you have total confidence in what you are drawing, your audience instantly identifies you as a highly credible expert in your field.

This positive approach works wonders for world-class presenters like Brian Buffini, Robert Kiyosaki, and Tony Robbins.

While these top pros do not say it out loud, secretly they know the power of a well-drawn message. They are confident their message has been delivered.

They silently shout, "Look."


Sunday, March 7, 2010

The Path of Life and The PITS Model

One message every presenter must confront with their audiences are the ups’ and downs’ of life, careers, and businesses.

Twenty-five years ago, I saw a gentleman use this drawing to explain this whole dilemma.

I wish I could give him credit, but I can’t remember what his name was. ‘Seems like the guy was in some multi-level. And, he was from the Sacramento area. Don’t know?

If you have any clue about this three-decade old happening, and where this little drawing came from, or who did it, give me a post.

So here’s the message, , , “We are all trying to get from point “A” to point “B” in life. There are a lot of ups’ and downs’ in the process. Sometimes there are some really big downs.’ I’m sure you’ve gone through a few of them. You know, loosing a job. Divorce. Bad health.

“These points in life have a technical name, , , they’re called “The PITS.” Don’t take them lightly. It’s often at these points in life when you strengthen your resolve to ‘get out of this mess,’ etc.

“Things will get better, , , but it may not be easy, or quick, etc.”

So click away, , and enjoy this little graphic.


Saturday, March 6, 2010

Stephen Coveys' The 8th Habit

Here's my Quotation Slideshow for Stephen Coveys,'The 8th Habit Personal Workbook: Strategies to Take You from Effectiveness to Greatness. You'll find the same wisdom you've become accustom to in 7 Habits of Highly Effective People. I have it set on a "down on the farm" background from

My thanks to everyone who are picking up my slideshows from and embedded them in your own blogs and websites.


The Up Arrow, Down Arrow, Overlap Method

You know how important it is to be able to illustrate, contradiction, paradox and conflict in a way that your audience will respond positively to your message.
I done two “paradox boxes” in previous posts. Today, I’m going to take the idea of extremes to another level, , , and show you another way to convert your contradiction into easy and constructive visual form.

I call the “Up Arrow, Down Arrow” method. You’ll also see the “over-lapping” technique used, that comes from the school of Venn Circles.

The content for this visual technique comes from an old book I’ve had in my Visual Speaking Library, for over a decade, Charles Hampden-Turners,’ Charting the Corporate Mind.

I have his book in my collection because of its’ subtitle, Graphic Solutions to Business Conflict. Its’ graphic content is wonderful.

Snapping? One way he visually deals with conflicts is by showing a rope under tension and in a state of “snapping.” While this picture is often an accurate one, there are times paradox and conflict can and does work constructively in life and in organizations.

And so I have employed the overlapping idea, instead of the snapping concept.

On page 11 and 12 of Hampden-Turners’ book he lists several conflicts typical to business and suggests the metaphor of a Captain and a ship at sea.

Metaphor of the Sea. In the clickable model shown here, the first conflict is continuity (stability of the Captain) and the constant change of the sea. This is a huge extreme of conditions. And so “The Metaphor of the Sea.”

The second great conflict he brings to us is the idea of top down authority and the up flow of shop floor information. And yet both conditions must be there if there if an organization is to, best function.

Differentiate or Integrate.
Third, is the conflict between, “differentiate or integrate.” Both are needed if you are going to see “the whole develop.”

Bring this model up to full screen, click the big start button, then click on the double-right advance button for each succeeding animation.

Try it, , , this Up Arrow, Down Arrow, Overlap Method. I think it will serve you well.


Friday, March 5, 2010

Learned Optimism, Quotation Slideshow

You probably remember the recent clickable model I did for Martin Seligmans, book, Learned Optimism: How to Change Your Mind and Your Life

I've just finished the Quotaton Slideshow for that book. It's full of wisdon that is seldom published anywhere, so watch this slideshow through several times if you don't plan to buy the book.



Why She Buys, Demographic Change

Here is Bridget Brennan's "Demographic Change" model I've been working on from her book Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers.

This is another clickable advancing model. Because it is on only one slide, after you click the start arrow, you'll need to advance each annimated revelation, (on the SlideBoom control bar) by clicking the double-right arrow for each new action.

Always click to the full-screen mode in the lower right cornor of the SlideBoom control bar.

Let me know how this clickable model works for you.


Thursday, March 4, 2010

Multiple Streams of Internet Income

I have always been a fan of anyone who can create a billion (spelled with a 'B') dollar industry. Robert Allen did just that. We'll call the business he created, "the no money down real estate" industry.
He was the originating information marketer that defined and marketed actively to prospects and practitioners in this "new industry," some three or four decades ago.

With his success, came a host of "me to" marketers, basically knocking off many of his principles and practices. Allen and all who have followed him into this hungry market have easily totaled up to over a billion dollars in sales.

He used to have a huge seminar operation, often cashing in six figures monthly.

But then came the problems. Operating this seminar machine, , , lots of employees, , , simply ate his lunch. It cost Allen thousands and thousands of dollars just to keep the doors open. Plus, the whole ordeal was taking its toll on him physically and emotionally.

That's the bad news.

But, there is also good news! Along came the internet. And it didn't take him long to figure how to convert much of his previous operation over to the world wide web. From those days until now, Allen has never looked back.

More good news! He wrote the book on how he did it. The name of the book is Multiple Streams of Internet Income: How Ordinary People Make Extraordinary Money Online, 2nd Edition and I highly recommend it to you.

(And normally, I do not recommend books written back in the dark ages (2001) on an internet topic.) But this one has lots and lots of basic stuff every information marketer should know. So get yourself a copy.

To give you a taste of its content, I've created another Quotation Slideshows. Enjoy!