I have always been a fan of anyone who can create a billion (spelled with a 'B') dollar industry. Robert Allen did just that. We'll call the business he created, "the no money down real estate" industry.
practitioners in this "new industry," some three or four decades ago.
With his success, came a host of "me to" marketers, basically knocking off many of his principles and practices. Allen and all who have followed him into this hungry market have easily totaled up to over a billion dollars in sales.
He used to have a huge seminar operation, often cashing in six figures monthly.
But then came the problems. Operating this seminar machine, , , lots of employees, , , simply ate his lunch. It cost Allen thousands and thousands of dollars just to keep the doors open. Plus, the whole ordeal was taking its toll on him physically and emotionally.
That's the bad news.
But, there is also good news! Along came the internet. And it didn't take him long to figure how to convert much of his previous operation over to the world wide web. From those days until now, Allen has never looked back.
More good news! He wrote the book on how he did it. The name of the book is Multiple Streams of Internet Income: How Ordinary People Make Extraordinary Money Online, 2nd Edition and I highly recommend it to you.
(And normally, I do not recommend books written back in the dark ages (2001) on an internet topic.) But this one has lots and lots of basic stuff every information marketer should know. So get yourself a copy.
To give you a taste of its content, I've created another Quotation Slideshows. Enjoy!