Monday, March 8, 2010

"Don't think. Look."

From Tim Brown's best-selling book, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation comes the quotation, "Don't think. Look." It's original source is not certain to me.

There is a lot to be said for a presenters attitude toward the visual aids you use. You should have absolute confidence in your graphic.

You command great attention from your audience when, while your speaking, you turn to your whiteboard and say, "Let's draw exactly how this works."

When you have total confidence in what you are drawing, your audience instantly identifies you as a highly credible expert in your field.

This positive approach works wonders for world-class presenters like Brian Buffini, Robert Kiyosaki, and Tony Robbins.

While these top pros do not say it out loud, secretly they know the power of a well-drawn message. They are confident their message has been delivered.

They silently shout, "Look."


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