Monday, March 1, 2010

Outside Innovation, by Patricia Seybold

Here is a clickable model you can use to teach how you as a business leader can positively effect how your customers will help you innovate new products and services for your future. And these ideas DO apply to we who speak and sell information products!

This model is based on the principles Patricia Seybold teaches on pages 27-29 of her book, Outside Innovation: How Your Customers Will Co-Design Your Company's Future .


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