Saturday, February 27, 2010

Ella Havell and Andy, Ventriloquism Exercises

Ella Havell and Andy, contestants from Britain's Got Talent, teach the hard sounds of ventriloquism. You can practice the exercises they cover in this video, , , and it won't cost you a dime.

These sound exercises are easy to rehearse and will get you going in a hurry, if you see this creative art as something you should explore.


Friday, February 26, 2010

Attitude, the Key to Customer Service

Here's a quick little graphic you can use to explain how important attitude is in the field of customers service. If you or your organization are going to improve your service, , , first the people will have to have a significant shift in their desire to serve. Plain and simple!
Get your laptop online, go to, , , plug into a projector or big TV, expand to full-screen and then advance this one slide visual using the double-arrow forward button on the SlideBoom control bar.

Let me know how it works out.


Quotation Slideshow from The Age of Speed

The Age of Speed: Learning to Thrive in a More-Faster-Now World
by Vince Poscente, a former Olympic speed skater is an interesting and challenging book. He addresses business in the 2000's from a unique perspective.

Poscente is also a very proficient user of visual aids. (That's what originally attracted me to the book.)

Plus he has unique perspective has led him to give us some very special quotations. So, , , he gets his own Quotation Slideshow.


Thursday, February 25, 2010

Boats of the World and Seth Godins' The Dip

The Dip: A Little Book That Teaches You When to Quit (and When to Stick), by Seth Godin is in a class by itself. This tinylittle book explains how to deal with an important subject, Quitting.

It is also on my "classic list" because of the way it applies my thinking concerning the use of a Theme Model. No book applies my Theme Model principles better than The Dip.

It is also filled with unique and rich wisdom. So I have generated another Quotation Slideshows frames over photos of Boats of the World. I hope you enjoy this slideshow and can make good use of some of its quotations. If you do like it, please pass a link to this blog along to your many friends who are Public Speakers.


A Coalition for Change, John Kotter

A few days ago, I gave you from the book, The Communication Problem Solver: Simple Tools and Techniques for Busy Managers by Nannette Rundle Carroll, a little visual aid that shows you how to overcome many of your communication problems,

It’s a three step model.

I am a great fan of a three step process. As a public speaker, you should always be trying to reduce your message to its’ simplest form, , , and it doesn’t get much smaller than three steps.
Today I have created a similar three step process from the three concepts John Kotter presents on page 66 of his book, Leading Change.

It is one you might find helpful in your current speaking activities. This model can be played and advanced by your click of the double-forward button on the Slideboom control bar.


Wednesday, February 24, 2010

5 Reasons Speakers Play Games

One visually impacting tools savvy public speakers use are “games.” It takes a little extra work to conjure up an effective game to play with your audience, but it’s a mighty fine time investment.

Even a trivia contest, left side of the room against the right side, can really draw an audience into your presentation.

The best flight I ever had on Southwest Airlines was the one a creative flight attendant helped us play the “ugliest drivers license picture” game. Try it, , , everyone will have a ball.

There are many benefits to using a game as visual re-enforcement of your message. Here are my top five. . .

1. Gain and Hold Attention. For instance, it is often difficult to hold an audiences attention during the first session after a lunch break. So plan to include a lively game during these times.

2. Draw Out Emotion.
A good game can trigger many feelings. A spirit of competition. Excitement. Togetherness. The joy of winning. And the “agony of defeat.”

3. Springboard to Your Topic. Any presenter can spin their talk off of one of the above emotions. Or they can use any other aspect of their game as a jumping-off point for their presentation.

The more you can get your game and your topic together, the better the whole activity will propel your speech.

4. Teach Teamwork. An effective game should promote relationships, collaboration and working together. Again, the more you can tie the two together, the more of a winner everyone will be.

5. Teach Dealing with Defeat. It seems trite to say but, “every time there is a winner there is, at least one loser.” Every job-hunter has to apply for forty or more jobs to finally find one. No sales person closes ever sale. How many of us have lost at love?

As speakers, we are often have to deal with this reality of life. And the game you orchestrate into your presentation can help a lot.

These are a five of the huge benefits you’ll receive when you begin to “play games.” There will be a lot more on this topic in the future.


My Advise to Dr. Phil

If there is a person on Planet Earth who seems like he doesn’t need any advice, at all, it is Dr. Phil McGraw. Matter of fact—he is the fellow who is always giving the advice.

Who am I, a lowly designer/speaker to give Dr. Phil or any of his Oprah orchestrated people any real help? But I’m going to give it a try.

And I do so with all respect, , , after all, he is going to do what he wants to do, , , and that’s OK with me. Here it is, , ,

Dr. Phil—Get Visual!

Every since the Mad Cow days, you’ve been on top of the world. And the TV rating charts. And the book sales charts.

I humbly predict that some day some new dude or dudette will come alone and all of a sudden, no one is wanting your advice anymore. It will be “goodbye” Art Linkletter (Opps) Dr. Phil and “hello” Mr. New Dude.

That’s just the way life is.

Here’s my position, Doc.

Pop-psychology is a fickled business. Here today, gone tomorrow. (Actual some have lasted for decades, like the two I’m about to mention.)

They are the works of Abraham Maslow and the Transactional Analysis (TA) movement. Though originated in the ‘50’s, many of these principles are still being published and taught today.

Maslows’ Hierarchy of Human Needs pyramid is the most referred to visual aid of all times and TA’s three circle, PAC model might be the simplest and easiest to understand graphic any presenter has ever used.

Long Live Dr. Phil McGraw!

Dr. Phil, if your career is to last “beyond your own experience,” you need to attach your great success to a powerful Theme Model like one of the above.

Theme Modeling Equals Longevity

And, without having you expertise in my head, here’s the simple graphic I’d recommend you beginning to use.


P.S. And what I’ve shared with Dr. McGraw, I would say to you. Get yourself a strong Theme Model and the spin your whole speaking, publishing, consulting career off it!

Tuesday, February 23, 2010

Jay Johnson and Darwin

Let's go back to a series we discussed a few weeks ago, , , the use of entertainment media as a means of visual impacting your audience. I did several posts about using music in your presentation. Today we will look at ventriloquism.

Here is a video of Jay Johnson and his partner, Darwin on the Letterman Show. Though Johnsons performance is not aimed at a business or behavior audience, it certainly could be.

What I would like for you to do as you watch this highly entertaining skit is to take note of how much action Jay gets out of Darwin, without him ever saying a single word. Most public speakers could develope such a completelly "silent routine" (or no actual words) with only minimal work.

Go to Toys-R-Us and you can find a simular looking "monkey" as Darwin. Buy one, create your little routine, and practice and before you know it you'll have your own stage-worthy and delightful monkey routine.


Monday, February 22, 2010

The Communication Problem Solver

In her book, The Communication Problem Solver: Simple Tools and Techniques for Busy Managers, Nannette Rundle Carroll, calls our attention to the fact that most communication issues can solved by a simple, three phase process.

This is a process you can use first and then teach to all of your audiences. And here's an easy to use educational model that will help you make these three practical points.


Friday, February 19, 2010

The Saying of Jim Rohn

I did this little slideshow back in December when Mr. Rohn passed. I had forgotten about doing it. I thought I'd pass it alone to you in memory of one of the most inspirational speakers of our time.

Rohn had the unique ability to speak in proverbs. Each one of his sayings beg to be examined in depth, , , because they each have many messages for us.

Enjoy. And we will all miss you.


Robert Cialdinis' book Influence

Forty-nine posts?! But this is far and away the most notable (in my opinion). What we have here is a clickable, animated model based on Robert Cialdinis' book, Influence: The Psychology of Persuasion (Collins Business Essentials). It should be required reading for all public speakers, presenters and information marketers.

This is a one-slide model with element animated by the click of the mouse.

Simply access this slide from this blog and then expand it to full screen. Plug your laptop into a TV set or projector and then click on the double-right advance arrows, and each action will do just what you want it to.

First, you should read the book, , , then design your presentation or module, rehearsing with your clicking of the mouse. This is one visual aid that you litterally can use in tomorrow presentation.


Thursday, February 18, 2010

Presenters; Come Join the iSpring/SlideBoom Boom

Every since 1997 when I first met PowerPoint, and began discovering its pros and cons I’ve heard people ask, “What’s wrong with PowerPoint? ? ? After all, it’s only a tool, , , if there is a bad presentation, then there must be a lousy user somewhere.”

And this is partially true.

But, , , every time I hear the “What’s wrong with PPT, , ,” question my figure shoots up into the air. I’m not thinking about the user. It’s “PowerPoint right out of the box” that concerns me.

“What is it Wayne?” you’re asking.

“It’s the file!” I scream. And that is a result of the disks that come right out of the box from Microsoft. It’s their programming.

For starters, a PowerPoint file is much to large (compared to a Flash file). And Flash is the basis of online video. Plus, these files are very messy to work with when it comes to posting them online and in emails.

Of course, I’m a techno-zero, but that’s my perspective.

I do love the PowerPoint tool package, but in my opinion it is not arranged right. And most of its’ bullet point infested templates and wizards are third rate, at best.*

Many of these tools are very nice, , , if, and only if they are used correctly.

My personal problem is that I’m not a PPT basher. I use it virtually every day. It would be difficult for me to do without. So, now is the time for me to put this whole discussion into full prospective.

In recent weeks I have become a huge fan of a Web 2.0 PowerPoint to Flash converter called iSpring. I use the free version appropriately called, iSpring Free (found at ). It’s amazing.

I’d like to commend its creators!

First, they have the Flash conversion process down pat, , , it works like a charm. Second, they nail it when it comes to “user friendliness.” Even this old-timer can get the job done quite nicely. And third, little or nothing that is generated in PowerPoint is lost in the process.

Kudos to the iSpring team!

Last but not least, is their free hosting service, You have to check it out.

They have over 4,000 contributing artist, many of which have well over 200 presentations posted. So it’s a hefty little beast.

Again, I’m a simple guy. I do not understand the first thing about programming or software design. All I know is when I see something (like iSpring) that really works.

It seems to me that a big outfit like Microsoft could have done everything that the iSpring gang has done, including the free hosting website, a decade ago.

Instead they have simply let its users suffer through all the speed-bumps associated with posting slideshows or videos online.

Or maybe, I’m just full of it.


* And if Bill Gates and his gang want to know how to re-arrange PPT, I’d be glad to help out with my “one module” solution. For a fee of course.

Tuesday, February 16, 2010

The Public Speaker and the Grasshopper*

Online, people come in clans. One such clan is the group of internet copywriters who are part of Clayton Makepeaces blog called The Total Package. It’s Claytons’ blog, so he provides much of the content. But he does have a “clan” of other copywriter friends who often contribute to this site.

They include, Troy White, Bob Bly, Yanik Silver, Gary Bencivenga, MaryEllen Tribby, Carline Anglade-Cole and Michel Fortin and others. But my favorite is Daniel Levis*. He is a very successful writer and an incredible thinker. I learn from everyone of his posts.

One such post is entitled, , , Why the Old Rules of Authority No Longer Apply. He spin a dazzling story that starts off, “In the beginning, , ,”

His tale encompasses four-fifths of his post and is very, very informative and entertaining.

But then, near the end of his article, he jumps into real meaningful insight, , , insight that can be helpful to any public speaker. It starts with his sub-headline, “Here’s where you come in, grasshopper*. . .”

“Grasshopper?” He means that you (the insignificant beginning speaker or publisher, etc.) are about to discover how to hop out of obscurity and become a world-class expert in any field you choose.

Side Note: Students, even middle school speech students, , , you can use the principles discussed in this article, , , so keep reading and, as Jeff Herring would say, “Go Use This Stuff,” (GUTS).

And Levis is going to show you how. There’s a huge body of information on any topic out there. But it is raw, , , not fit for human consumption.
The libraries and bookstores are jamb-packet a great verity of stuff. Thousands of volumes of books and magazines are there in physical form for you to study.

And, online, there are the wiki’s, , , Wikipedia being “the king of the hill.”

And, then there are the general articles (like this one) all over the internet, , , millions of them.

And, the academic papers and reports. While most are extremely reliable, the problem is they’re almost impossible for the average person to read. Way to many seven-syllable words in them!

Add to all this info, the forums, blogs and all the social media websites. The information on any given subject seems infinite.
Go Grasshopper!
People need to understand as much as they need to belong. The established experts in every field, who write all this stuff mentioned above, write “over peoples’ head.”

For this raw data to be understood by common folk, someone (you) must shuffle through it all and make useful sense of it.

Then they must re-package “What They Need” into information they both understand, in words they use every day and are able to put into practice immediately in their work and lives.
That’s where your speeches, presentations, books, articles, blogs, and home study courses come in.
Pick a Field
I challenge you, , , you can become an expert in anything you want. Just do it. What are you waiting for? Maybe you’ve already decided on your topic. OK! Climb up there and get a bunch of that raw stuff “down off the shelves” and start putting it into useful form, written in everyday words.

You can become a translator of academic writings. Or a master re-editor of books and magazines. Or a highly efficient surfer for real information online, , , quickly sifting through forums, blogs and articles, etc. You can!

And when you’ve fully developed these skills, you will have become the most valuable expert of all. One who’s stuff really works!


P.S. And I have a visual aid prepared for you to use if you would like to teach this lesson.

Monday, February 15, 2010

Building Your Visual Speakers Library

Now, it's time to begin building your "visual speakers library." Today I am recommending six books. And I'll add to this list as time goes on.

This post is also a blatant pitch. If you don't already own these six books, you should. These vintage books are "must owns" for any public speaker, trainer, or teacher who really wants to be a top-notch visual communicator.

And, if you are going to invest in these masterpieces, you may as well get them right here at this convenient link.

1. I'm OK, You're OK by Thomas Harris' is a twenty-million, plus best seller. The whole Transactional Analysis (TA) movement was and is driven by the ultra simple graphics in this book.

2. The One-Minute Manager by Ken Blanchard and Spencer Johnson is known as a "parable book" and is not known for the visual aids it uses.

But, apart from the visual effect of their great story, there is a classic visual at the back of the book. I think it should have been in the front of the book. And it should have been simplified.

3. Competitive Advantage. Harvard Business School professor, Micheal Porter is a world-class user of visual aids in his speaking and writing.

His Five Competitive Forces diagram is the theme model is the feature graphic of not one but three bestselling books and report. (Competitive Strategy and Harvard Business Presses' special report, The Five Competitive Forces.)

4. 7 Habits of Highly Effective People you Stephen Covey and his co-authors, is literally, an extraordinary visual speakers Manuel. Forget its' self-improvement content (not really :) and just use it to help you create visual aids for your own presentations.

Almost ever chapter uses the concept I preach so much, the use of a theme model, beginning with one key graphic then "backing it up" with a few well crafted visuals.

5. The Fifth Discipline by Peter Senge is much like 7 Habits, jamb packed with all sorts of dramatic and very effective visual aids. Use this book as a resource as you design your messages and the graphics that you use selling your message.

6. Rich Dad, Poor Dad by Robert Kiyosaki is another masterpiece. Coupled with his second book, Cashflow Quadrant you have two of the best communicating visual aids ever designed. Kiyosakis' seminar career has been propelled to the highest level by the simple illustrations in these two books.

So there you have it, , , my Top Six visuallly driven books in the field of business and behavior. I urge you to begin building a library of these kinds of books.

They are far more valuable than books on graphic design and "how to use visual aids." These great books (and there are more I'll write about in the future) represent the actual transfer of their culture-changing message in world-class proportions.

Sunday, February 14, 2010

The Cost of Learning the Seminar Business

Something new has been added, , , the "hooked up" PowerPoint theme model. Check this iSpring flash video version out.

It tells the story about three reliable sources of information about developing your own highly profitable seminar business. Fred Gleeck, Armand Morin, John Childers, and yours truely, Wayne Kronz.

And let me know what you think of this full animation presentation.


Friday, February 12, 2010

Bridget Brennan' Quotation Slideshow

Bridget Brennans’ book,Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers is packed full of speaker-worthy quotations. So watch this slideshow closely and maybe even buy the book.
These colorful nuggets are displayed over a collection of equally colorful small birds. I hope you enjoy them both.

Editoral Note; I hope to include one of these useful and picturesque Quotation Slideshows on this blog every week.

My hope is that you’ll find these programs a steady supply of adaptable quotations for your day-to-day speaking activities.

If you find them helpful to you, post a comment on this blog about your experience.

Also, pass a link to this blog along to all of your friends and associate who are public speakers.

Thank you very much,


Thursday, February 11, 2010

Public Speakers Guide to Crediability

One of the most important factors in any speakers success is creditability. While there are many other elements of success, soon-or-later it will always bottom-line out to, "do you know what you are talking about."

Your expertise on your topic is imperative.

And, if you were ever tempted to, , , never, never, never get up front and try to snow your audience. Here are three approaches that will help you establish your expertice in your chosen field.

Become an Expert
It might seem insane to have to mention this, but each day hundreds of presenters get up front and try to speak about something they have only a surface knowledge.

What a pity?

Read a Lot. A generation ago, Brian Tracy said, "unless you have read one hundred hours on a topic, don't try to speak on that topic." My idea is "several hundred hours."

Collect Quotations. You should collect at least 100 quotations from the movers and shakers in your field or industry. Then edit them down to your "top ten" guotes and don't be afraid to use them everytime you discuss your topic, either in private or in a public presentation.

Become a "name dropper" for your cause. Ultimately you should get to know these speakers, authors and experts.

Hint; the internet, (blogs, Facebook and Twitter, etc) will help. Interview Them. And the internet will help here.

Collecting interviews will give you the instant credibility you are hunting. Your personal relationship with these experts willl make you look good to all of your audience, for a long, long time.

Work in Your Field
Nothing will hone your expertice more than hands-on experience. Get in there and work with the people. Share their pain and apprehension. Learn what their problems are.

Then help them solve these problems. Get to know their customers. Serve them. Make them happy.

These solutions and customer service issues will become an effective and workable part of your presentations.

"This Is How It Works"
There is an old pop psychology known as Transactional Analysis (TA). Its' teachings have been around since the late '50's. Their gurus were Eric Berne, Thomas Harris and Claude Steiner, etc.

Best sellers like I'm OK, You're OK, Games People Play and Passages were their "holy books," and bannered their ideology.

I was a bit of a fan nof the movement, watching everything their gurus did. And came to an amazing conclusion. It was not the quality of the psychology they taught that was their great success.

It was their classic use of visual aids that put TA over the top.

Their three circle, Parent, Adult, Child (PAC) model is second to none in all history of educational modeling. That visual aid, and the handfull of other graphics Berne, Harris and Steiner were what really drove the movement.

In the seventies, I was working in a church environment where I saw a lot of TA taught. I've seen many people who barely knew the inner workings of Transactionsal Analysis (TA) who were very popluar teachers of its concepts.

By turning and walking to the whiteboard, and confidently say, "this is how it works." So often it was the person who best used the visual aids Berne, Harris and Steiner used that most positively effected their audiences.

By developing the skill of "drawing your message," you are well on your way of a sound level of credibility.

There seems to be magic in drawing what your are saying. It is a craft every speaker should develop, regardless of at what level you speak or how long you've been doing it.


Tuesday, February 9, 2010

7 Reasons Why Music Is an Effective “Visual Aid”

In the past two weeks, I’ve called your attention to the fact that great visual impact can be made by any presenter through the use of what I called Entertainment Media. I listed four different approaches, Comedy, Ventriloquism, Magic and Music. And there are others (for another day).

Music was covered pretty well in three videos of top speakers who use music perfectly as a “visual aid.”

Mike Rayburn and his guitar, David Pogue and his piano and singing, and Benjamin Zander with his piano. I could have shown you a dozen or more performers but these happen to be the very best.

My hope is that these videos will expand your thinking about how music may be able to fit into your public speaking career.

I have one last thing to share with you with regard to using music in your presentations: Why music is so powerful and leaves such a memorable impact on your listeners. Here are seven factors to remember.

1. The Event. This has to do with the setting where you experience any piece of music, whether in a car, at a concert event or in a auditorium listening to a public speaker.

Most speakers are not aware of it, but peoples’ learning is greatly effected by “where they hear something.” You can probably remember everything that happened at your prom.

Particularly, every song that was played.

2. Your Listening. When music is played, you listen. And you have thoughts. Memory experts tell us the music and the listening are remembered together, , , also anything else that might have happened in that setting.

The auditory modality makes a lasting impression on what is learn.

3. The Melody. The tune of a song makes it’s own impact. And if you like it, you won’t forget it.
Advertising people work diligently to create songs and jingles that attach themselves to our mind, , , and with the right strategy, any speaker can do the same thing with their audiences.

4. The Lyrics. The words of a song can equally, attach themselves to the minds of any audience.

And when these words can be one in the same as your primary message, you’re ahead of the game when it comes to impacting your audience.

5. The Rhythm. The beat. The drums. The foot tapping aspect of the music.

The beat of music vastly effects the mood and attitude on any audience. And you can greatly use this “effect” to gain a speaking advantages.

6. The Motion. Add to all of this, the idea of dance, movement and animation. This all makes the whole experience more memorable. Which is exactly what every presenter is looking for.

7. The Total Message. What you have here, after the six factors is a bottom line that all adds it all together. This “adds” up to a powerful learning experience.

And when it’s all said and done, , , consider Benjamin Zander presentation, , , and you have a finished message, , , a new and improved appreciation for classical music.

So, if you have any music ability at all, try to see how you can work it into your speaking. Your audiences will love you forever for it.


Monday, February 8, 2010

The Ultimate Visual Thinking Challenge

Tim Brown is president and CEO of IDEO, a world leader in design and innovation. He is also the author of the best-selling book, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
Tim speaks regularly on the value of design thinking and innovation to business and design audiences around the world.

My latest quotation slideshow draws form only one and one half pages of Change by Design (p. 80 and 81). This short portion of the book speaks of Visual Thinking. Something every public speaker would be aspire to learn.

I have framed Browns’ powerful material over photos of sunsets, I believe to be; The Ultimate Visual Thinking Challenge.

I hope you’ll enjoy this show, , , an buy and read his book.


P.S. I hope you find these slideshows helpful as a source for current and effective quotations for your presentations.

P.S.S. When you email this slideshow to your friends use this link;

Benjamin Zander; Teaching with His Piano

If you want to learn about classical music, one person teaches it best, , , Conductor, Benjamin Zander.
He uses his piano as a incredible teaching tool. Plus he involves his audience visually as he goes through his amazing demonstration.

Open up your mind, , , whether you like classical music or not. You will see first hand the effect music can have on any audience.

His TED Conference presentation is second to none at how he captivates and teaches listeners.

Enjoy, Wayne

Sunday, February 7, 2010

Brennans' Birth Rate "Paradox Box"

Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers
by Bridget Brennan is an fascinating book. I appreciate her approach.

And, lots and lots of great quotations any speaker can use. I'm building a quotations slideshow for you that will be ready in a few days, , , but today I have a paradox box for you.

This model illustrates how when the birth rate is lower, women (and people) tend to desire and reach for more "stuff."

Thursday, February 4, 2010

Success Quotations for 2010 and Beyond

If you've been reading this blog for some time, you know that I'm just another slow learning, old guy, , , who wants to do good things. Finally I've pulled the pieces together to do a slideshow something like I wanted to do.
If you like this, there will be more coming.
I have two visions for this flashed based slideshow. One, for "book review" quotations and the other is for "hooked up" Method Map Models. (Sort of like the static ones I've already produce.)


Substance, Not Form!

Back in the day, when I worked in real estate development, I can't tell you how important an aerial map was to virtually every presentation.

The Confession of a Visual Aid Creator
PowerPoint, movies, projectors, write-on devises and mounted material are not even visual aids. They are media or medium. They are only the vehicle that brings a visual aid to us.

All to often, people who teach you how to use visual aids only discuss the advantages and disadvantages of these different media (or tools).

No time is spent telling you it's not the PowerPoint, but the content displayed. Not the movie but the message it protrays. They don't tell you it's what's projected on the screen, not the hardware that's used to get it there.

That's what this blog is about, , , substance over form. Not what it's displayed with but actually what is displayed. is about substance.

Well thought substance, shared with interested and involved people, drawn on the back of a napkin will out perform a multimedia extravaganza shown to thousands of people any day.


Wednesday, February 3, 2010

The Game of Marketing

This is a different kind of post. I’m giving you a link to a free PDF by Robert Middleton. He is a consultant to consultants. And speaks quite a bit. For 16 years he’s been working with professional service business owner.

Everyone should read this 36 page report, The Game of Marketing.

In it he uses an elaborate model of a baseball field. It’s quite an effective metaphor. It shows the many steps the “at home alone” service provider needs to take to succeed.

Download this informative report and give it a study!

Here’s the link


P.S. In my seminar, 25 Easy Ways to Promote Your Speaking Career with Your Visual Aid, Middleton’s idea is included; Use your Theme Model as the centerpiece of a free, promotional PDF report!

In Ohio, It's Greg Clement

Yep, in Ohio, it's Greg Clement! He's the guru of "short sales" and forclosure marketing. And an excellent teacher of the techniques real estate agents can use to do what he has done. But, he and his group have become experts in another field, , , online marketing. So expert that they have now developed a way to teach others what they are doing to help them make money online.

As part of their promotion, Greg did a video called "Passive Income Models." For a few days you can view his presentation at .

Here is my vesrsion of Clements' model.


Tuesday, February 2, 2010

A Perfect Picture of How It’s Done

Eben Pagan is one of my favorite internet marketer. And, one of the best teachers of internet marketing.

He learned the “trade” creating dating information products and selling them to the tune of millions of dollars a year.

Each one of us can learn volumes from his teaching.

Another thing you can learn from him, even though he uses very few visual aids in his speaking, is how to use a Theme Model. Check out how he employs what he calls the Avatar Model.

I can explain until I’m blue in the face, but this short video gives you a perfect picture of how it’s done.


Monday, February 1, 2010

More Musical Visual Communication

Mike Rayburn is a captivating keynote artist with a presentation unlike any you’ve ever seen! He has been called “the World’s Funniest Guitar Virtuoso.”

Mike uses his incredible guitar creations, wild songs, and expert presentation skills to encourage, challenge and inspire his audiences to leap beyond any limitations.

I show you this video, only to demonstrate how far an outstanding musician can propel their speaking career. In Mikes’ case, it was eight shows in Carnegie Hall with eight standing ovations.

And booked solid on his speaking calendar.

Above is a video of his guitar performance.

To view a sample of his speaking you’ll have to go to his website,

Click first of “Demo Videos” and then “Mike’s Keynote Speaking Demo” to hear him combine his music and his message.



The New Rules of Marketing and PR

Check out David Meerman Scotts’ book,The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

“, , , there is no doubt, that, today people solve problems by turning to the Web,” writes David M. Scott. But he doesn't suggest that all businesses scrap traditional marketing and PR, and go exclusively online.

He does, however think, you had better be tuned into what the trends are and how to use internet avenues to replace loss in effectiveness.

I’ve prepared a little visual aid to show where Scott thinks all business should be looking online as you see old marketing and PR media deteriorating, such as newspaper and magazine circulation fall-off.

Publishers Weekly says this book is about “making transitions.”