This is a different kind of post. I’m giving you a link to a free PDF by Robert Middleton. He is a consultant to consultants. And speaks quite a bit. For 16 years he’s been working with professional service business owner.
Everyone should read this 36 page report, The Game of Marketing.
In it he uses an elaborate model of a baseball field. It’s quite an effective metaphor. It shows the many steps the “at home alone” service provider needs to take to succeed.
Download this informative report and give it a study!
Here’s the link http://www.actionplan.com/pdf/01_Intro_Mkt_Ball.pdf
P.S. In my seminar, 25 Easy Ways to Promote Your Speaking Career with Your Visual Aid, Middleton’s idea is included; Use your Theme Model as the centerpiece of a free, promotional PDF report!