Sunday, February 7, 2010

Brennans' Birth Rate "Paradox Box"

Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers
by Bridget Brennan is an fascinating book. I appreciate her approach.

And, lots and lots of great quotations any speaker can use. I'm building a quotations slideshow for you that will be ready in a few days, , , but today I have a paradox box for you.

This model illustrates how when the birth rate is lower, women (and people) tend to desire and reach for more "stuff."

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