Thursday, February 4, 2010

Substance, Not Form!

Back in the day, when I worked in real estate development, I can't tell you how important an aerial map was to virtually every presentation.

The Confession of a Visual Aid Creator
PowerPoint, movies, projectors, write-on devises and mounted material are not even visual aids. They are media or medium. They are only the vehicle that brings a visual aid to us.

All to often, people who teach you how to use visual aids only discuss the advantages and disadvantages of these different media (or tools).

No time is spent telling you it's not the PowerPoint, but the content displayed. Not the movie but the message it protrays. They don't tell you it's what's projected on the screen, not the hardware that's used to get it there.

That's what this blog is about, , , substance over form. Not what it's displayed with but actually what is displayed. is about substance.

Well thought substance, shared with interested and involved people, drawn on the back of a napkin will out perform a multimedia extravaganza shown to thousands of people any day.


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