“, , , there is no doubt, that, today people solve problems by turning to the Web,” writes David M. Scott. But he doesn't suggest that all businesses scrap traditional marketing and PR, and go exclusively online.
He does, however think, you had better be tuned into what the trends are and how to use internet avenues to replace loss in effectiveness.
I’ve prepared a little visual aid to show where Scott thinks all business should be looking online as you see old marketing and PR media deteriorating, such as newspaper and magazine circulation fall-off.
Publishers Weekly says this book is about “making transitions.”