Monday, February 1, 2010

The New Rules of Marketing and PR

Check out David Meerman Scotts’ book,The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

“, , , there is no doubt, that, today people solve problems by turning to the Web,” writes David M. Scott. But he doesn't suggest that all businesses scrap traditional marketing and PR, and go exclusively online.

He does, however think, you had better be tuned into what the trends are and how to use internet avenues to replace loss in effectiveness.

I’ve prepared a little visual aid to show where Scott thinks all business should be looking online as you see old marketing and PR media deteriorating, such as newspaper and magazine circulation fall-off.

Publishers Weekly says this book is about “making transitions.”



  1. Wayne

    Wow - this method map is really cool. Many thanks for doing it.

    Best, David

  2. David

    Thanks so much! Right click on thr viaual and copy and paste it into anything you want, Word Doc, MS Publisher, PowerPoint, etc. It's yours to use.

    Just tell some people abouut the blog.

    Thank's again!