Good to Great, Jim Collins

Good to Great, Jim Collins

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Good to Great: Why Some Companies Make the Leap... and Others Don't, by Jim Collins sets about to answer the question; What makes a good company a great company? And how can a firm become great? Jim Collins bases his conclusions on a five year research project comparing groups who have made that jump.

He introduces many seldom-taught ideas such as the, The Hedgehog Concept, Level 5 Leadership, First Who and The Flywheel, etc.

Since its publication in 2003, Good to Great has become a classic among business books, having sold over three million copies and being translated into 35 languages. Much of Collins' wisdom is timeless.

So, , , here's my latest quotation slideshow, , , and some strong and highly credible quotes for virtually any public speaker, , , enjoy!

Wayne

P.S. Be sure to visit JimCollins.com.

It might be the most valuable, free business education on the entire internet. The site was designed with learning in mind. His audios and vedios are extraordianary, the articles (dozens and dozens of them) are well honed to serve todays business conditions, and he offers incredible training and learning tools, , , the list goes on.

Don't miss this remarkable Speaker Resource.

Maximize Your Metabolism, Christopher Guerriero

Maximize Your Metabolism, Christopher Guerriero

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Here is a quotation slideshow from the first 28 pages of Christopher Guerriero's, book Maximize Your Metabolism: Double Your Metabolism in Thirty Days or Less.

I offer it to you, the aspiring public speaker, for a completely different reason than my typical slideshow. It has to do with the first few chapters of his content.

In general terms, I’d call it the “goal setting, mind game and motivational” part of his information book.

My point here is that it makes no difference what you are teaching, you should include just such a section in all of your information publications.

Though Guerriero’s primary topic is weight loss and health, he uses at least 28 pages just to prepare the readers mind to learn what he is teaching.

The slides in this show are in a very random order, so your application of his motivational principles will be “your own” when your write your own ebook or home study course.

Consider a few of the elements of the “mind game” you might use.

1. Goal setting, , , the mental map, , , writing them down, , , the timeline, , , short-term, long-term, , , the “success statement,” etc.

2. We are all different, , , your history, , , need to take control, , ,

3. Make a list, , , the first step, , , “next”, , , define the problem, , , the poster idea, etc.

4. The trained sub-conscious mind. . . Affirmations. . . Positive Action

5. Persistence, , , “hoping?” , , , action plans.

6. The Connection between the internal being and external environment.

7. The Experience! This is, any way you can help your learners become emotionally and/or physically involved in what your are teaching.

I hope the concepts presented in this slideshow from Christopher Guerriero quotations help you as you put your next information product together.

Wayne

Readability Tips, Wayne Kronz

Readability Tips, Wayne Kronz

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Readability is critically important in the publishing and marketing of your information. Though most people don’t know it (or understand why), reading is not a natural process, like seeing an image or speaking words.

It does not come easy to many people.

By the time children become adults, , , the reading scale is “all over the map.” Some people are well and others are very little better than they were in sixth grade.

(And, sadly, the poor reading end of the scale is growing faster that the good end of the scale.)

Truth is, we who publish and market in printed form, must help our readers out as much as we can, with headlines fit the reader. Agreeable and interesting content. User friendly formatting and result driven closes that reward our audiences.

Here’s a little musical model that shows how it all fits together.

Enjoy

Wayne

The File Cabinet Model, Wayne Kronz

The File Cabinet Model, Wayne Kronz

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Wilder Penfield was an amazing man. He was a neurosurgeon, many years before his time. His active career as a world-class brain surgeon, began in 1919 and concluded in the late ‘50’s.

He had many “claims to fame,” but two stand out, , , his work in the field of surgery for epilepsy treatment and his work in mapping the brain and where memory function is located.

Among his many findings were the three categories of memory listed in the musical model included in this post.

These three compartments of memory have huge implications for you, the presenter.

These memory functions are not located in the same areas of the brain.

As a public speaker, you can reinforce your message by presenting it in all three forms, Experiential (or story), Conceptual and in key Words.

Follow this little musical model.

Wayne

The Info-Marketers Most Precious Asset... Daniel Levis

The Info-Marketer's Most Precious Business Asset, Daniel Levis

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A Confession of an Ol’timer Blogger.

My confession, , , I promote, blog about and produce visual material for people I like. Pure and simple!

The two gentleman whose work I am featuring in today’s quotation slideshow, Clayton Makepeace and his feature writer, Daniel Levis are at the top of my list on the subject of online marketing and advertising copywriting.

Levis posted this article, The Info-Marketer’s Most Precious Business Asset … on Clayton’s blog, MakepeaceTotalPackage.com .

So I have created a slideshow with quotations from that excellent article. Enjoy, , ,

Wayne

P. S. The post can be read at this link.

Your Book Table, Christopher Guerriero

Your Book Table, Christopher Guerriero

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Everyone who speaks should have their own information products. Master marketer, Christopher Guerriero suggests that, over time, this array of products can take nine different forms.

He further suggests that this spread of products can spin off of a single ebook.

So if you are capable of writing and publishing a forty to one hundred page ebook you have the makings of many types of products.

Guerriero likens it to having a table with nine legs, audios, coaching, eclasses, workbooks, affiliate products, tele-seminars, offline books, bootcamps and live seminars.

So I put together a simple little musical model to show the world how Your Book Table goes together.I hope this begins to show you what some of your possibilities are.

Enjoy, , , Wayne

The 21 Irrefutable Laws of Leadership, John C. Maxwell

The 21 Irrefutable Laws of Leadership, John C. Maxwell

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The 10th Anniversary Edition is a brand new and supercharged version of John Maxwell’s original book, The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You.

Maxwell includes additional material he has developed during the last 10 years as a world-class conference and event speaker on the subject of leadership and attitude.

Here is my latest quotation slideshow, based on the 21 principles he teaches. Enjoy!

Wayne

Double Your Business in Six Months, Follow Up

Friend, , , if you are a public speaker, trainer, coach or consultant and sell (or dream of selling) your products on line, , , here is a video series you absolutely do not want to miss.

It features Paul Lemberg, , , master-mind to the principles and mathmatics I used in my musical model just three days ago.

The information he is sharing in incredible, , , and so are his video marketing techenique. Watching these programs is like watching Tiger Woods approaching the 18th green on Sunday afternoon in a major golfing event. You are simply watching the best there is at what they do.

Here is the link I received in my email from Mr. Lemberg. http://www.paullemberg.com/sos You'll have to give him your email address to get free access to these amazing videos. But, WOW, is it worth it.

Wayne

P.S. I am not in any affiliate position with Lemberg, , , I simply want everyone of you to enjoy and use his superior free information.

Where Do Emotion Come From? Clayton Makepeace

Where Do Emotion Come From? Clayton Makepeace

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It’s no secret, , , I appreciate the writings of Clayton Makepeace. He dazzles me with his thinking, , , as well as being one of the worlds’ best copywriters.

He has just posted such an article on his blog, MakepeaceTotalPackage.com. The title of the article is, You’re Deluded. It is a must reading for anyone, , , any speaker, trainer, teacher or purveyor of information who wants to “move” people with their words.

Human emotions play a huge part in persuasiveness of your words. Few people on Planet Earth understand how to harness human emotion to the advantage of their message than Mr. Makepeace.

So I have submitted my humble model of how the process works. Watch my show, , , but more importantly read his article. You’ll be glad you did.

Wayne

Double Your Business in Six Months

Double Your Business in Six Months, Paul Lemberg

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Back on April 2, 2010, I did a post about the two-year, six month plan for your public speaking business.

I am adding one slide to that lettle three-slide show. It features the math behind Paul Lemberg's idea that if you improve one phase in your business each succeessive month by only 15%, you will double your business in those six months.

Mr. Lemberg's teaches using five phases of a typical online business. I have adapted (changed) these factors for the solo consultant, publc speaker, trainer. They are your Facebook-Twitter -Blog, activities, 15 Press Releases, 15 Ezine Articles, "A New Visual Product," and 15 Promotional Videos.

Enjoy, , ,Wayne

OSHA says, , , By Wayne Kronz (Slideshow to come)

OSHA Says,,, Wayne Kronz

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OSHA Says, , ,

Do we believe what they say? Back in the early and mid ‘90’s the Occupational Safety and Health Administration (OSHA) claimed to have done extensive research into what really works, visually, in organizational training.

(And I believe they did.)

They published a report, , , Presenting Effective Presentation with Visual Aids.

The problem, , , do we really believe what they say? If we do, , , and I do, , , then every presenter should set about to learn as much as possible about visual communications.

I have a short two-slide presentation to come, entitled, OSHA says, , , that every speaker should tattoo on the inside of their eye lids.

Watch it several times and relish its’ simplicity and then make it your lifetime project to learn as much as possible making your point with visual aids.

Enjoy, , , Wayne.

Switch, Chip Heath and Dan Heath

Switch, Chip Heath and Dan Heath

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I like the way these guys talk, , ,

“Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie."

In their new book, Switch , they have captured the American workplace, , , with insight that many academics totally miss.

So I have decided to reveal some of what these unique brothers have to say in another quotation slideshow. There’s a lot of material any speaker can use in tomorrow morning’s presentation.

Wayne

Five Minds of the Future, Howard Gardner

Five Minds of the Future, Howard Gardner

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Howard Gardner's newest book, Five Minds for the Future is now in paperback and includes a brand new foreword.

The book outlines the specific cognitive abilities that will be needed and developed by new leaders in the days ahead: 1. the disciplined mind, 2. the synthesizing mind, 3. the creating mind, 4. the respectful mind, and 5. the ethical mind.

This Harvard psychologist gives us academic insight into the “minds” we should esteem in our lives and the lives of others.

To help you get an idea of Gardners’ thinking, I’ve included a new quotation slideshow. Study this show! And then use it in your upcoming speeches.

Enjoy, Wayne

Long Term Memory, Wayne Kronz

Long Term Memory, Wayne Kronz

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One of my favorite topics is the study of the human memory. One part of my study has been the investigation into the Short Term Memory which has been renamed by cognitive researchers, the "Working Memory."

But much of my interest has been to try to discover how and why people are able to effectively store information for recall and future use in their Long Term Memory.

I have prepared a new musical model to help you understand and apply what I have learned.

Enjoy!

Wayne

Dreams, from the Terri Guillemets, and QuoteGarden.com

Dreams Quotations, Compiled by Terri Guillemets

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Attention all teachers and public speakers at any level, speaking on any subject. One more time I want to remind you about the value of Terri Guillemets' QuoteGarden.com files. There may be larger quotation websites out there, but none organized any better for a public speaker.

The way I see it, , , every presenter should check out this site before every presentation. You simply can't find a better resource for crisp, meaningful quotations.

So I put a quotation slideshow together on the theme of Dreams. This slideshow, alone, is a great source for quotations you can use in tomorrow's speech.

Wayne

P.S. If you like this show, embed it in your blog, link to it in emails and social sites, or give it a "favorite" or "thumbs up." Thank you very much!

Engage, Brian Solis

Engage! Brian Solis

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Brian Solis has hit on the secret of building an authoritative social network that will increase your visibility, relevance, influence, and profitability during these troubling times. That secret is to Engage!

Without engagement in these communities, you will miss the chance to have maximum effect with your marketing messages.

Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web. It’s the name of his new book, a book that is must reading for anyone who wants to build an effective web presence in 2010 and beyond.

To help you sample Solis’ thinking I’ve created a quotation slideshow that is both interesting and compelling.

Enjoy! Wayne

The PQ4R Mnemonic Device, Wayne Kronz

The PQ4R Mnemonic Device, Wayne Kronz

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In my opinion, the most neglected part of public presentation is actually equipping the audience to better remember the message. This is supplying an effective mnemonic device.

Are you guilty of this short-coming?In my bank of seminar material I will talk about 25 Mnemonic Tools Every Speaker Must Own.

The hardest kind of message you will come against is a body of textual material.

Memory experts have devised a mnemonic tool to help you help your people remember lots of textual information. It's called the PQ4R Method.

I've prepared a little music model to help you understand how it works.

Enjoy, , , Wayne

Hugs! Terri Guillemets

HUG Quotations from Terri Guillemets and QuoteGarden.com

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Well I've been away for a few days. Every blogger needs a little time off. But I'm back!

Two things have happened, , , sorta good news and bad news.

The good news is that I beginning to get some work as a result of this blog. And the bad news is, my position about using PowerPoint is both controversial and different, some people are beginning to give me a little flack about how I recommended PowerPoint is best used.

One thing is sure about PowerPoint! It can deliver an excellent slideshow, , , especially if you use iSpring and Slideboom. I Thank Terri Guillemets and QuoteGarden.com for these excellent quotations about something we all need more of, , , HUGS!

Enjoy! Wayne