Friday, June 25, 2010

Readability Tips, Wayne Kronz

Readability is critically important in the publishing and marketing of your information. Though most people don’t know it (or understand why), reading is not a natural process, like seeing an image or speaking words.

It does not come easy to many people.

By the time children become adults, , , the reading scale is “all over the map.” Some people are well and others are very little better than they were in sixth grade.

(And, sadly, the poor reading end of the scale is growing faster that the good end of the scale.)

Truth is, we who publish and market in printed form, must help our readers out as much as we can, with headlines fit the reader. Agreeable and interesting content. User friendly formatting and result driven closes that reward our audiences.

Here’s a little musical model that shows how it all fits together.



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