Friday, June 11, 2010

Switch, Chip Heath and Dan Heath

I like the way these guys talk, , ,

“Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie."

In their new book, Switch , they have captured the American workplace, , , with insight that many academics totally miss.

So I have decided to reveal some of what these unique brothers have to say in another quotation slideshow. There’s a lot of material any speaker can use in tomorrow morning’s presentation.


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