Where Do Emotion Come From? Clayton Makepeace
It’s no secret, , , I appreciate the writings of Clayton Makepeace. He dazzles me with his thinking, , , as well as being one of the worlds’ best copywriters.View more presentations or Upload your own.
He has just posted such an article on his blog, MakepeaceTotalPackage.com. The title of the article is, You’re Deluded. It is a must reading for anyone, , , any speaker, trainer, teacher or purveyor of information who wants to “move” people with their words.
Human emotions play a huge part in persuasiveness of your words. Few people on Planet Earth understand how to harness human emotion to the advantage of their message than Mr. Makepeace.
So I have submitted my humble model of how the process works. Watch my show, , , but more importantly read his article. You’ll be glad you did.
Wayne
