Showing posts with label infomercial. Show all posts
Showing posts with label infomercial. Show all posts

Tuesday, March 30, 2010

What's a 30 Minute Infomercial Look Like?

A couple of days ago, I presented the idea of producing an information product that could be sold on a network tv infomercial. It's a pretty "way out" concept.
They are very complex to produce. And the whole idea is very costly. Say $250,000 for starters, and up from there.

Plus, once on the air, there is no guarantee that you'll ever make a dime. Most infomercial people say that unless you have a good "Back End" of residual products, you'll never make it.

"So why am I still talking about infomercials to a bunch of amateur public speakers?"

Because, once you begin to understand this marketing process, and how it will easily flip from network tv to the internet, , , do you see what the small-timer can do.

Today I am posting my little "simulator" model called What's a 30 Minute Infomercial Look Like?

In this simple blueprint for a network infomercial, I reveal for the first time that most 30 infomercials are actually three equal segments, each with their own Call to Action. It's like three little infomercials, back to back to back.

And all less than 10 minutes long.

What makes the 10 minute thing so important? Because that's exactly the limit of a YouTube.com and other free video hosting services will provide. In theory, you could test a network infomercial by posting all three segments as three different YouTube programs.

In reality the beginning public speaker could shoot and post three little 9 minute sessions and embed them into a blog or website and they would be up and running, , , any you've not spent a dime.

Anyhow, , , watch this little program. I hope it gets your wheels turning.

Wayne

Saturday, March 27, 2010

Become a Real Estate Millionaire

Become a Real Estate Millionaire, by Dean Graziosi is a book cut from a different cloth. It is sold, primarily, on late night television infomercials. "Why do I mention this?"
Because I think every producer of information products should be aware of what is selling via. infomercial.

And because it can be quite profitable to sell a good information product as an infomercial product. Generally, we think of infomercial products as being exercise equipment, household appliances, and cosmetics, etc.

But books and courses can also be hot items on the late night circuit.

And Dean's book is just that.

You are a speaker slash writer! Yes? Just for fun, play like your topic has become a book and how it might sell on an infomercial. Maybe even write up a little infomercial for it. You'd be the spokes person! Get some testimonials for it. Put together some attractive little offer. And so forth.

Sound like fun?

But you're not finished yet.

Now video tape your little show. Upload it to YouTube.com. Who knows, maybe you are the next Carlton Sheets, Kevin Trudeau, or Dean Graziosi.

Now there is a lot more to it all than these simple steps, , , but the whole idea of producing an infomercial product would always be on your mind.

Here's my latest Quotations Slideshow to help you sample Dean's remarkable book.

Wayne