YES!, Robert B. Cialdini, Noah J. Goldstein,Steve J. Martin,Robert Cialdini’s book, Influence stands as a classic for anyone who wishes to persuade anyone to do anything. Now he and his co-authors have taken his original ideas a giant step forward in their book, Yes!: 50 Scientifically Proven Ways to Be Persuasive.
Here’s my quotation slideshow rendition of what they have to say. Enjoy!