Most public speakers and presenters will not recognize the name, Clayton Makepeace. You should. He is a writer, extraordinaire. And nearly everything he writes in his blog, has tremendous value in about anything you do up front, creating your information products or promoting your programs, in general.
He can also be quite entertaining to read. Such is the article, "My Shocking Confession," from which I am taking the quotations for today's slideshow.
(Also he maintains an incredible group of guest writers who are also world-class marketers and writers.)
Check out Claytons blog and enjoy (and put to use) all his fine material.