Tuesday, May 18, 2010

Information Design, Wayne Kronz, Part Three

This is part three in a series of articles about the basics of a new category of professions, The Information Designer.

Here are my guidelines on how to achieve efficiency and effectiveness with the information you produce, i.e., newsletter, ebook, home study course and your speeches and electronic presentation material, etc.

It may help you to re-watch the musical model posted on May 10.

Easy Words. It is imperative that your audience knows the world you are using. The more understandable, the better.

Easy to Read. It’s even more important that your audience can actually read the words you use with as little effort as possible.

Contrast. It’s a seldom talked about part of readability. The right words, with the wrong blending of background to text will kill the effectiveness of your information design efforts.

Clarity. This refers to the graphic and editorial consistency of your info design. Lot’s of thinks can be done to increase the clarity of your message.

Image Effect. The use of symbols, drawings and photo images can vastly increase the effectiveness of your information design. Do not hurry this part of the process. Always use images that have preconditioned meaning to your audience.

Few Elements. Cognitive Load scientists, insist that it’s easy to overload the minds of your viewers. Fewer items on your list, less pages in your brochure and fewer slides in your electronic presentation will usually help the users of your information.

Logical Order. The order of your instruction, direction or speech must make logical sense. Only then will the design of your information bring you the positive results I have described in this article and model.

If you attend to the above details of your information design, you'll begin to get the result you want.

More about Information Design later.


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