Thursday, May 13, 2010

Connection, Wayne Kronz

In my premiere seminar, How to Draw Your Message for Fun and Huge Profit, I start the second section by showing a simple horizontal line about a foot long.

Then I explain that there are at least six types of message any presenter can illustrate with a single line.

The first thing a line can do for any speaker is show connection. Next, I say, “Don’t take this line concept lightly!”

“Connection is vital to the success of your presentation.”

Connection must take place on several levels if your speech is to be a smashing hit.

Level one: The connection of the speaker and the audience. By audience, I mean each member, individually and the group, collectively. It’s a two-way street.

The audience must connect to the speaker, and the speaker must connect to the audience, before the speech, , , or they will not even attend your event. This connection has to happen within the limits of the promotional material and their relationship with you.

So, If you’re working our first little diagram with me (as all participants do), you’ll write at one end of the line “Speaker” and the other end, “Audience.”

This connections is vital, even weeks before your program.

Level two: The connection of your message to your audience. Sense, so they say, “you are your message,” this is all similar to Level one, except it is a lot more internally and emotionally driven.

And much of this creditability can be established in the first moments of your speech.

Level three: The connection of the known to the unknown. This is critical to sound teaching and learning. This point underlines the necessity for a presenter to really know their audience and what the already know about your topic.

Good teachers know what their students already know and then build upon that platform.

So, by now, , , if you are keeping up with our simple little line diagram, you might have drawn two more little lines and labeled the ends of the second, “message” and “audience.”

And the third line, “known” and “unknown.”

Never underestimate the power of a simple line to help you make your point.


No comments:

Post a Comment