Monday, April 26, 2010

How People Think About Gifts, Seth Godin

By now everyone knows that I'm a big fan of Seth Godin. And his new book, Linchpin: Are You Indispensable?

In it he reveals three ways people think about gifts. Among other things, these three different mindsets effect our relationships, our career plans and our marketing.

I have created a two-by-two matrix that will help you understand a total of four mindsets, three from Mr. Godin and one from me, , , the one I consider to be ideal.



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