Godin. And his new book, Linchpin: Are You Indispensable?
In it he reveals three ways people think about gifts. Among other things, these three different mindsets effect our relationships, our career plans and our marketing.
I have created a two-by-two matrix that will help you understand a total of four mindsets, three from Mr. Godin and one from me, , , the one I consider to be ideal.