Announcing the one hundredth post! My first meaningful post was a little model I did for my neighbor, Coty Schwabe. Now with a concept from Kevin Wilke, we celebrate with this fully animated model, How To Make Money Quickly. I hope you all enjoy it.
Wayne
Saturday, April 3, 2010
Friday, April 2, 2010
Your 6 Month Plan, by Wayne Kronz
This article and the model I use are loosely based on the work on famed business consultant, Paul Lemberg and his theme, The Formula Five Business Model.
And to promote the expertise of Mr. Lemberg. http://www.paullemberg.com/index.html
If success is in your telescope, go to his website and read all the free articles he has posted and look into using his products and services. You can’t go wrong.
Consider the eight square matrix model you have before.
Your Early Phases. The bottom four squares represent your stages of your beginning. The top four squares represent your areas of expectations, in terms of growth.
The implication of this visual is that most aspiring public speaker types, like yourself, do not achieve their expectations during, say, the first year and one half in business.
Actually, the time frame overlay is not as important to this model as the trends it represents. You may have been in your consulting business five years, , , but you are still lingering in the bottom row on squares.
Your activity might be described as, Start, Growth or Momentum, depending upon how you are doing.
Your Break-Out. The idea is to have a break-out. A time when you, literally double your business. Lemberg’s Formula 5 model suggests that you can do just that, , , if and only it, you take the strategic steps to do so.
The idea is to turn the growth line upward. From “horizontal” to “vertical”, , , or to gain a pattern of exponential growth. It’s called X Growth in my model.
This can clearly be seen in the first part of this model.
Not a Two-Year Plan, , , but a Six-Month Plan. Another implication of this two-part model is that exponential success need not wait for two (or more) full years. It’s not always time that is needed for you to go “over-the-top.”
But it will always take some, defined strategies to have your “breakout." And so we move to the second phase of your business development, your six-month plan.
1. Your Facebook, Twitter Driven Blog. It is one thing to have a blog. Almost every public speaker has one.
But it is quite another thing to have one that is receiving additional traffic from your Facebook and Twitter pages that are specifically designed to drive traffic to your blog.
This six month project is broken up five parts, , , each one about a month from the start of this period. So you’ve got a little time to get our Facebook (for your business) and Twitter pages set up.
In this blog, I have included books and resources to help you in this task.
2. 15 Press Releases. The second month you’ll be concentrating on getting the news out about all the exciting things you are writing about on your blog, your speaking, your consulting, your product development, , , and elsewhere.
Fifteen is about an average of one every other day, , , and then, of course, getting them posted on both free and fee based PR websites.
3. 15 Articles. Some say article writing is the best free source of traffic on the world wide web. I use them and I know they work.
Again, 15 articles is a moderate pace to work, , , one every other day. This will be your “third months work.”
But here you only needed to post them one place; EzineArticles.com.
4. Your New Over the Top “Visual” Centered Product. With almost 100 posts on MethodMap.blogspot.com you should be beginning to learn how to ampify your message with a strong visual presentation.
Now you have a month to develop a powerful visually-driven speech, and then video-tape it so you have your “easy to make” frame-breaking product.
You’ll be launching this product (and associated material) at the close of your “6 month” period.
5. 15 Videos. Now this is the fun month. Make 15 videos of free information for your prospects and customers. And, again, that’s one every other day, , , not to demanding of a schedule.
You start with 5 to 10 minute (talking head) videos posting them on YouTube.com. And then continue to post them all on other free online video hosting sites (around 30 of them).
At the end of this intense six month period, Lemberg says that you should be able to double your revenue, , , if you can show a 15% income increase from each incremental project you execute.
By the time you have been through these five phases, you’ll be ready to launch your new Over the Top Product.
Best of luck to you, and I’ll be talking more about how the graphics you learn here on MethodMap.blogspot.com will help you achieve your goals.
Wayne
Your 6 Month Plan, By Wayne Kronz
It is not my place to steal his thunder, but rather to apply some of the universal business growth principles he teaches to budding and intermediate teachers, trainers, public speakers and information marketers businesses.View more presentations or Upload your own.
And to promote the expertise of Mr. Lemberg. http://www.paullemberg.com/index.html
If success is in your telescope, go to his website and read all the free articles he has posted and look into using his products and services. You can’t go wrong.
Consider the eight square matrix model you have before.
Your Early Phases. The bottom four squares represent your stages of your beginning. The top four squares represent your areas of expectations, in terms of growth.
The implication of this visual is that most aspiring public speaker types, like yourself, do not achieve their expectations during, say, the first year and one half in business.
Actually, the time frame overlay is not as important to this model as the trends it represents. You may have been in your consulting business five years, , , but you are still lingering in the bottom row on squares.
Your activity might be described as, Start, Growth or Momentum, depending upon how you are doing.
Your Break-Out. The idea is to have a break-out. A time when you, literally double your business. Lemberg’s Formula 5 model suggests that you can do just that, , , if and only it, you take the strategic steps to do so.
The idea is to turn the growth line upward. From “horizontal” to “vertical”, , , or to gain a pattern of exponential growth. It’s called X Growth in my model.
This can clearly be seen in the first part of this model.
Not a Two-Year Plan, , , but a Six-Month Plan. Another implication of this two-part model is that exponential success need not wait for two (or more) full years. It’s not always time that is needed for you to go “over-the-top.”
But it will always take some, defined strategies to have your “breakout." And so we move to the second phase of your business development, your six-month plan.
1. Your Facebook, Twitter Driven Blog. It is one thing to have a blog. Almost every public speaker has one.
But it is quite another thing to have one that is receiving additional traffic from your Facebook and Twitter pages that are specifically designed to drive traffic to your blog.
This six month project is broken up five parts, , , each one about a month from the start of this period. So you’ve got a little time to get our Facebook (for your business) and Twitter pages set up.
In this blog, I have included books and resources to help you in this task.
2. 15 Press Releases. The second month you’ll be concentrating on getting the news out about all the exciting things you are writing about on your blog, your speaking, your consulting, your product development, , , and elsewhere.
Fifteen is about an average of one every other day, , , and then, of course, getting them posted on both free and fee based PR websites.
3. 15 Articles. Some say article writing is the best free source of traffic on the world wide web. I use them and I know they work.
Again, 15 articles is a moderate pace to work, , , one every other day. This will be your “third months work.”
But here you only needed to post them one place; EzineArticles.com.
4. Your New Over the Top “Visual” Centered Product. With almost 100 posts on MethodMap.blogspot.com you should be beginning to learn how to ampify your message with a strong visual presentation.
Now you have a month to develop a powerful visually-driven speech, and then video-tape it so you have your “easy to make” frame-breaking product.
You’ll be launching this product (and associated material) at the close of your “6 month” period.
5. 15 Videos. Now this is the fun month. Make 15 videos of free information for your prospects and customers. And, again, that’s one every other day, , , not to demanding of a schedule.
You start with 5 to 10 minute (talking head) videos posting them on YouTube.com. And then continue to post them all on other free online video hosting sites (around 30 of them).
At the end of this intense six month period, Lemberg says that you should be able to double your revenue, , , if you can show a 15% income increase from each incremental project you execute.
By the time you have been through these five phases, you’ll be ready to launch your new Over the Top Product.
Best of luck to you, and I’ll be talking more about how the graphics you learn here on MethodMap.blogspot.com will help you achieve your goals.
Wayne
The Function of Money
I ran into this set of finiancial ideas in Peter D. Schiff's book, Crash Proof 2.0: How to Profit From the Economic Collapse.
Wayne
The Function of Money, Peter D. Schiff
If you speak on money matters, you'll be able to use this visual illustration.View more presentations or Upload your own.
Wayne
The Four "F"s of Empathy
John Maxwell's newest book, Everyone Communicates, Few Connect: What the Most Effective People Do Differently
is wonderful! In it he presents The Four "F"s of Empathy, , , a set of principles that are as old as the hills. I'm sure you have used this little package at one time or another.
Wayne
is wonderful! In it he presents The Four "F"s of Empathy, , , a set of principles that are as old as the hills. I'm sure you have used this little package at one time or another. Four "F"s of Empathy, John Maxwell,
Now you have a little "simulator" model for how it all works. I hope you can use this simple hand-drawn visual soon.View more presentations or Upload your own.
Wayne
Wednesday, March 31, 2010
Twitterville, Shel Israel - Quotation Slideshow
Unless you have been under a rock for the last two years, you've heard of the mini-blog known as Twitter. Most speakers who maintain blogs or websites can dramatically increase their traffic through the wise use of this neat little tool. 
is helping a lot.
Here is my latest Quotation Slideshow to help you get a sampling of its contents.
Wayne
Twitterville, Shel Israel
I do admit, I don't have it figured out yet, , , but I'm an old, techno-challenged man. But I'm working on it and Shel Israel's book, Twitterville: How Businesses Can Thrive in the New Global NeighborhoodsView more presentations or Upload your own.
is helping a lot.Here is my latest Quotation Slideshow to help you get a sampling of its contents.
Wayne
Tuesday, March 30, 2010
Jim Barber and Seville
A recent theme of this blog is what I called, Entertainment Media.
Included in that list of possibilities was ventriloquism. I suggested that for a select group of people, this form of artistry could have tremendous visual value to your audience.
I did two or three posts and Steve Axtell commented, , , Thanks Steve for your insight. In addition to practicing this fine craft, he manufactures custom partners and puppets for other ventriloquist. Visit his website at http://www.axtell.com/
Today, to close out this little theme, I have a YouTube.com clip of Jim Barber and Seville from the Letterman Show. I show this to you to help you expand your thinking.
Enjoy,
Wayne
Included in that list of possibilities was ventriloquism. I suggested that for a select group of people, this form of artistry could have tremendous visual value to your audience.
I did two or three posts and Steve Axtell commented, , , Thanks Steve for your insight. In addition to practicing this fine craft, he manufactures custom partners and puppets for other ventriloquist. Visit his website at http://www.axtell.com/
Today, to close out this little theme, I have a YouTube.com clip of Jim Barber and Seville from the Letterman Show. I show this to you to help you expand your thinking.
Enjoy,
Wayne
What's a 30 Minute Infomercial Look Like?
A couple of days ago, I presented the idea of producing an information product that could be sold on a network tv infomercial. It's a pretty "way out" concept.
Plus, once on the air, there is no guarantee that you'll ever make a dime. Most infomercial people say that unless you have a good "Back End" of residual products, you'll never make it.
"So why am I still talking about infomercials to a bunch of amateur public speakers?"
Because, once you begin to understand this marketing process, and how it will easily flip from network tv to the internet, , , do you see what the small-timer can do.
Today I am posting my little "simulator" model called What's a 30 Minute Infomercial Look Like?
In this simple blueprint for a network infomercial, I reveal for the first time that most 30 infomercials are actually three equal segments, each with their own Call to Action. It's like three little infomercials, back to back to back.
And all less than 10 minutes long.
What makes the 10 minute thing so important? Because that's exactly the limit of a YouTube.com and other free video hosting services will provide. In theory, you could test a network infomercial by posting all three segments as three different YouTube programs.
In reality the beginning public speaker could shoot and post three little 9 minute sessions and embed them into a blog or website and they would be up and running, , , any you've not spent a dime.
Anyhow, , , watch this little program. I hope it gets your wheels turning.
Wayne
What's a 30 Minute Infomercial Look Like?
They are very complex to produce. And the whole idea is very costly. Say $250,000 for starters, and up from there.View more presentations or Upload your own.
Plus, once on the air, there is no guarantee that you'll ever make a dime. Most infomercial people say that unless you have a good "Back End" of residual products, you'll never make it.
"So why am I still talking about infomercials to a bunch of amateur public speakers?"
Because, once you begin to understand this marketing process, and how it will easily flip from network tv to the internet, , , do you see what the small-timer can do.
Today I am posting my little "simulator" model called What's a 30 Minute Infomercial Look Like?
In this simple blueprint for a network infomercial, I reveal for the first time that most 30 infomercials are actually three equal segments, each with their own Call to Action. It's like three little infomercials, back to back to back.
And all less than 10 minutes long.
What makes the 10 minute thing so important? Because that's exactly the limit of a YouTube.com and other free video hosting services will provide. In theory, you could test a network infomercial by posting all three segments as three different YouTube programs.
In reality the beginning public speaker could shoot and post three little 9 minute sessions and embed them into a blog or website and they would be up and running, , , any you've not spent a dime.
Anyhow, , , watch this little program. I hope it gets your wheels turning.
Wayne
Subscribe to:
Posts (Atom)