Showing posts with label Phil Town. Show all posts
Showing posts with label Phil Town. Show all posts

Wednesday, April 28, 2010

Monday, April 19, 2010

Perfect Business, Phil Town, Payback Time

I'm easily excited. To my knowledge, I'm the only person on Planet Earth who teaches how to use the whiteboard to "draw your message" using PowerPoint tools, and hosted by Slideboom.com. Well I've out done myself, this time. I started with one of my favorite speakers, Phil Town, and his new book, Payback Time: Making Big Money Is the Best Revenge!. I went through his book yesterday with the thought being to build a Quotation Slideshow.

But everything went a different direction. Instead, three different theme models popped of the pages, , , one of which I have for you in this post.

Then, as I was finishing up the PowerPoint show and adding the music (which is my final step before uploading it to Slideboom), I stumbled upon a fun little piece of music. It sets the show perfectly. I'm sure you will enjoy it.

Wayne

P.S. Note the review phase I have added with the circles and underlining.

Wednesday, January 27, 2010

My Favorite "Cash Machine" Speaker

Who is the best public speaker in the world? I’m already committed to Don Hutson. But I still have all my category favorites.

One of those categories is “Cash Machine.” That means the ability to speak and then sell like a mad man or woman from the front.

My favorite in this category is Phil Town, the bestselling author of Rule #1: The Simple Strategy for Successful Investing in Only 15 Minutes a Week! and now Payback Time: Making Big Money is the Best Revenge.

Town is a stock market investing expert.

He also speaks to arena-size audiences in major seminar events like Peter Lowe’s “Get Motivated” program. Crowds are typically around 15,000 (up or down).

Most often he finishes off his hour long speech by selling a software program that helps investors pick winning stocks. As I recall, the cost is about $500 for the software and six months of subscription to the online tools runs another $500.

That’s a thousand dollar ticket.

It appeared to me that he closed at least 20% of his audience. (I don’t know for sure.) But the math is pretty exciting any way you look at it, , , 20% would be around 3,000 takers or about 3,000,000 Buckeroos.

Maybe I was wearing rose-green sunglasses the last time I saw him and it was only half that many takers, , , that’d be a mill and a half of revenue for his hours work. Anyway you cut it, , , Phil Town knows how to make the cash register ring!

If you ever get the chance to hear Town do his entertaining and educational thing, don’t miss it. Here's a video of his opening stories.

Oh yes, at one time a few years ago, he was doing this two or three times a week, , , maybe more.

And he’s not the only person on Planet Earth that is doing it. I know in the internet marketing world that Armand Moran and Stephen Pierce have each sold nearly a million dollars worth of products after one single presentation.

Why am I telling you this stuff? And, what in the world does what Phil Town does have to do with visual aid design and use?

Because Town’s lead story is so powerful.

Once a white-water rafting guide on the Colorado River, , , He grabs his audience attention with one of his choice rafting stories.

Draw and draw and draw (as I recommend), , , or, , , play on PowerPoint ‘til your eyeballs pop, , , but you’ll never create a better visual aid than one like Phil Town’s opening rafting story.

Stories (watch my lips) are potentially the best visual you will ever use!

But don’t take my word for it. Watch his video, , , and then tell me I’m full of it. Or, even tell me that you can’t tell a story just as compelling as Phil Town’s.

And so add Signature Storytelling to your "visual aids you can use tomorrow," file. It is imparitive that you get yourself a few poweerful "signature stories."

Wayne

Sunday, January 24, 2010

Everyone Has a Hero

I have mine. Brian Buffini, Don Hutson and Phil Town. Armond Morin. Dan Roam. And, of course Zig Ziglar. And I have others.

But I have one more—you!

You for being here digging. For your digging for a real way to positively effect the way the world lives their lifes.

And, especially because you have figured out that having a strong visual package is an incremental part of your success. That’s why you are my number one hero.

I appreciate you, so I’m going to share with you an approach that can insure your long-term prosperity.

To do this, let me introduce you to three more of my heroes, Frank Kern, Michael Koenigs and Ryan Deiss. If you know the workings of internet marketing you probably already know who these men are.

If not, , , these are marketers at the highest level.

A little over a year ago, Kern and Koenigs introduced a crude whiteboard drawing they called their “Paid for Life” business model.

They used this hand-drawn, quickie to promote their “Paid for Life” seminar. They did the program as a fundraiser for Koenigs wife’s favorite charity. They sold out the seminar and as I remember, raised over $700,000 for the cause.

All from one simple whiteboard pitch.

These two “gentlemen” have a friend in Austin, Texas, , , Ryan Deiss. Deiss is an online marketing genius. He knows exactly what works and exactly what does not.

A few months after Kern and Koenigs did their “Paid for Life" thing, Deiss came out with a program he called the “Continuity Blueprint.” He did his pitch on the back of a napkin.

Hundreds of thousands of dollars were made by all.

Friend, , , both of these visuals were very simple and easy to draw. Yet, they worked like gangbusters in the marketplace. And the good news, , , anyone can use their technique. Especially, you!

I have included my fancy version of both of their business models. But I must make this disclaimer, , , I’ve made them look prettier but I have not made them more effective.

The real reason this trio are heroes of mine is that they are using, with great effectiveness, the business model that I recommend to you, , , to insure your long-term prosperity. . .

The Continuity Approach. It can make you rich. Study it. Learn all you can from Kern, Koenigs and Deiss.

I think every public speaker should be learning about and planning to develop their own continuity program (membership site, tape of the month or newsletter, etc). Recurring income should be the goal of every deep-thinking presenter. At least, , , that’s my opinion.

Wayne

P.S. Oh yes, an abbreviation glossary for Kern and Koenigs model, , ,1. IP = Information Product, 2. CGM = Customer Getting Machine, and 3. C = Continuity.