Tuesday, July 6, 2010
Why We Buy, Paco Underhill
He is also an expert in the use of signage in retail, , , which makes his ideas important to every presenter, , , he knows the problems of information design that many speakers face.
His book, Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond, is classic in his industry and has many ideas relevant to the public speaking business.
Here is my latest quotation slideshow based on Underhill’s book, Why We Buy.
Enjoy, , ,