Tuesday, July 6, 2010

Why We Buy, Paco Underhill

Paco Underhill is the world’s leading authorities on retail and shopping patterns. He is a highly sought after conference speaker and prolific writer on this vital subject.

He is also an expert in the use of signage in retail, , , which makes his ideas important to every presenter, , , he knows the problems of information design that many speakers face.

His book, Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond, is classic in his industry and has many ideas relevant to the public speaking business.

Here is my latest quotation slideshow based on Underhill’s book, Why We Buy.

Enjoy, , ,


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