The Convergence Concept, Paco Underhill

The Convergence Concept, Paco Underhill

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Recently I discovered a very knowledgeable person, Paco Underhill. A Retail Expert. I’m preparing a quotation slideshow based on his book, Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond.

That will be coming in a few days.

Today, I have for you a quick, a newly practical musical model entitled, The Convergence Concept. (See the “5 Questions for Paco” video at http://pacounderhill.com/news/)

In my visual aid teaching, this model form is called Venn Circles.

Wayne

Why We Buy, Paco Underhill

Why We Buy, Paco Underhill

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Paco Underhill is the world’s leading authorities on retail and shopping patterns. He is a highly sought after conference speaker and prolific writer on this vital subject.

He is also an expert in the use of signage in retail, , , which makes his ideas important to every presenter, , , he knows the problems of information design that many speakers face.

His book, Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond, is classic in his industry and has many ideas relevant to the public speaking business.

Here is my latest quotation slideshow based on Underhill’s book, Why We Buy.

Enjoy, , ,

Wayne