Good to Great, Jim Collins

Good to Great, Jim Collins

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Good to Great: Why Some Companies Make the Leap... and Others Don't, by Jim Collins sets about to answer the question; What makes a good company a great company? And how can a firm become great? Jim Collins bases his conclusions on a five year research project comparing groups who have made that jump.

He introduces many seldom-taught ideas such as the, The Hedgehog Concept, Level 5 Leadership, First Who and The Flywheel, etc.

Since its publication in 2003, Good to Great has become a classic among business books, having sold over three million copies and being translated into 35 languages. Much of Collins' wisdom is timeless.

So, , , here's my latest quotation slideshow, , , and some strong and highly credible quotes for virtually any public speaker, , , enjoy!

Wayne

P.S. Be sure to visit JimCollins.com.

It might be the most valuable, free business education on the entire internet. The site was designed with learning in mind. His audios and vedios are extraordianary, the articles (dozens and dozens of them) are well honed to serve todays business conditions, and he offers incredible training and learning tools, , , the list goes on.

Don't miss this remarkable Speaker Resource.

Maximize Your Metabolism, Christopher Guerriero

Maximize Your Metabolism, Christopher Guerriero

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Here is a quotation slideshow from the first 28 pages of Christopher Guerriero's, book Maximize Your Metabolism: Double Your Metabolism in Thirty Days or Less.

I offer it to you, the aspiring public speaker, for a completely different reason than my typical slideshow. It has to do with the first few chapters of his content.

In general terms, I’d call it the “goal setting, mind game and motivational” part of his information book.

My point here is that it makes no difference what you are teaching, you should include just such a section in all of your information publications.

Though Guerriero’s primary topic is weight loss and health, he uses at least 28 pages just to prepare the readers mind to learn what he is teaching.

The slides in this show are in a very random order, so your application of his motivational principles will be “your own” when your write your own ebook or home study course.

Consider a few of the elements of the “mind game” you might use.

1. Goal setting, , , the mental map, , , writing them down, , , the timeline, , , short-term, long-term, , , the “success statement,” etc.

2. We are all different, , , your history, , , need to take control, , ,

3. Make a list, , , the first step, , , “next”, , , define the problem, , , the poster idea, etc.

4. The trained sub-conscious mind. . . Affirmations. . . Positive Action

5. Persistence, , , “hoping?” , , , action plans.

6. The Connection between the internal being and external environment.

7. The Experience! This is, any way you can help your learners become emotionally and/or physically involved in what your are teaching.

I hope the concepts presented in this slideshow from Christopher Guerriero quotations help you as you put your next information product together.

Wayne

Readability Tips, Wayne Kronz

Readability Tips, Wayne Kronz

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Readability is critically important in the publishing and marketing of your information. Though most people don’t know it (or understand why), reading is not a natural process, like seeing an image or speaking words.

It does not come easy to many people.

By the time children become adults, , , the reading scale is “all over the map.” Some people are well and others are very little better than they were in sixth grade.

(And, sadly, the poor reading end of the scale is growing faster that the good end of the scale.)

Truth is, we who publish and market in printed form, must help our readers out as much as we can, with headlines fit the reader. Agreeable and interesting content. User friendly formatting and result driven closes that reward our audiences.

Here’s a little musical model that shows how it all fits together.

Enjoy

Wayne

The File Cabinet Model, Wayne Kronz

The File Cabinet Model, Wayne Kronz

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Wilder Penfield was an amazing man. He was a neurosurgeon, many years before his time. His active career as a world-class brain surgeon, began in 1919 and concluded in the late ‘50’s.

He had many “claims to fame,” but two stand out, , , his work in the field of surgery for epilepsy treatment and his work in mapping the brain and where memory function is located.

Among his many findings were the three categories of memory listed in the musical model included in this post.

These three compartments of memory have huge implications for you, the presenter.

These memory functions are not located in the same areas of the brain.

As a public speaker, you can reinforce your message by presenting it in all three forms, Experiential (or story), Conceptual and in key Words.

Follow this little musical model.

Wayne

The Info-Marketers Most Precious Asset... Daniel Levis

The Info-Marketer's Most Precious Business Asset, Daniel Levis

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A Confession of an Ol’timer Blogger.

My confession, , , I promote, blog about and produce visual material for people I like. Pure and simple!

The two gentleman whose work I am featuring in today’s quotation slideshow, Clayton Makepeace and his feature writer, Daniel Levis are at the top of my list on the subject of online marketing and advertising copywriting.

Levis posted this article, The Info-Marketer’s Most Precious Business Asset … on Clayton’s blog, MakepeaceTotalPackage.com .

So I have created a slideshow with quotations from that excellent article. Enjoy, , ,

Wayne

P. S. The post can be read at this link.

Your Book Table, Christopher Guerriero

Your Book Table, Christopher Guerriero

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Everyone who speaks should have their own information products. Master marketer, Christopher Guerriero suggests that, over time, this array of products can take nine different forms.

He further suggests that this spread of products can spin off of a single ebook.

So if you are capable of writing and publishing a forty to one hundred page ebook you have the makings of many types of products.

Guerriero likens it to having a table with nine legs, audios, coaching, eclasses, workbooks, affiliate products, tele-seminars, offline books, bootcamps and live seminars.

So I put together a simple little musical model to show the world how Your Book Table goes together.I hope this begins to show you what some of your possibilities are.

Enjoy, , , Wayne

The 21 Irrefutable Laws of Leadership, John C. Maxwell

The 21 Irrefutable Laws of Leadership, John C. Maxwell

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The 10th Anniversary Edition is a brand new and supercharged version of John Maxwell’s original book, The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You.

Maxwell includes additional material he has developed during the last 10 years as a world-class conference and event speaker on the subject of leadership and attitude.

Here is my latest quotation slideshow, based on the 21 principles he teaches. Enjoy!

Wayne