You know all about Chris Anderson’s frame breaking book, Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More. And if you don’t, you need to hurry over to amazon.com and pick up your copy.
Well, , , he is at it again. Another frame breaker. This one, , , known simply as Free: The Future of a Radical Price .
In it Mr. Anderson goes deep into the idea of Free as another price for your products and services. One of his prime examples is Google, , , and how nearly every product they create they give away free.
Why? Well, I’ve prepared a simple graphic that explains their motives.