Wayne Kronz is the producer of visual aids, slideshows, videos and training material for the education of public speakers, teachers and information marketers.
Wayne is also the president of Truth Speakers Toastmasters club in Phoenix, AZ
Public speakers, , , here are some very quotable quotations. Here in this slideshow I have included about 25, , , but this little framebreaking book is packed full of them.
Little, highly credible trueisms that will captivate your audiences and drive home your message. So pick up a copy ofGo-Givers Sell MoreBob Burg and John David Mann's book today. Just one of these nuggets plugged into your next presentation can put you over the top with your audience.
In year 2000, Alan Baddeley thought it necessary to further sub-divide the working memory. In the past, he and Graham Hitch had renamed the “short term memory,” The Working Memory, , , because of how busy this part of the human brain was.
At that time they identified three sub-divisions of The Working Memory, the phonological loop, the visual-spatial sketchpad and the central executive.
To Baddeley, something had to be added to account for the minds understanding of incoming information as an event or story. And so they added the Episodic Buffer.
So as a graphic designer, not a neurologist, I’m suggesting that it is instinctive to humans evaluating new incoming data, to attempt to make a story out of it all. It’s just the way we are.
We tend to want to make an “episode” out of everything.
So, I am suggesting five questions that we sub-consciously ask about all in-coming information.
I’m sure there are other questions, but these five will help you see what is going on in the human brain when we are listening and watching a speaker or presenter. I hope this musical model helps you get the picture.
You see, this case study fits into my visual aid research pattern. To look at Lanier’s PowerPoint opening statement (well over 200 slides and two and one half hours long) is an investigation into excellence and several note worthy lessons.
And, I only study the very best.
This guy just won 253 million from one of the largest pharmaceutical firms in the world, that had just spent a billion dollars on lawyers and expert witnesses in it’s defense.
Lanier (and his consultant, Cliff Atkinson) must have done something right.
And what ever that was, all we like PowerPoint users should take note and learn. (The heck with what the crazy dude in the cubical next to you says about using PowerPoint.) Lanier’s stuff works!
We should (study and) follow suit!
Back to my discovery! It was a series of 9 videos on YouTube.com. These videos were of Lanier speaking (I think, to group of Harvard law students) about that blockbuster trial, , , the one where his client won a settlement of 253 million dollars.
In it he shows some of the slides he used in his opening statement. Fellow PPT user, , , here is real value! His opening arguments were a two and one half hour speech, , , supported by well over 200 PowerPoint slides.
My observation is that such a presentation is a tasty recipe for a nap.
Not so here! Observers at this trail said that the jury of 12 were on the edge of their seats for the entire time. (Which is cool, in and of it self.)
But the results they delivered, , , 253 million bucks, , , is what really counts.
I have drawn several conclusions after watching all nine videos through twice. And I’ll discuss them with you in part two of this article.
For now, if you are a serious presenter in any field, I highly recommend that you watch this series through, at least twice. Here in this post is Part One of the series. Then you can watch the rest of them one by one.
After you have watched this string of videos, then I’ll get back to you and we can see what we have learned.
If you speak in public, , , at any level and on any subject, , , if you teach or preach or train, , , you can add color and impact to you words, by adding the words of others who are credible voices on your topic.
I highly reccommend the idea of using one or two quotations in every one of your presentations.
Cconsider the topic of Success. We all address it in one way or another. Here are a few pertanant quotations collected by Terri Gullemets, on her webesite, QuoteGarden.com.
So I have created this slideshow so you can see the kind of quotations you might use.
If we had an accurate picture of the findings of clinical psychologists and cognitive learning specialist, we would all put much more effort into the visual aids we use in our presentations.
Albert Mehrabian showed us that 93% of all communication is nonverbal. His research is well documented, but seldom attended to.
The 3M Corporation insists that we process visuals 60,000 times faster than text.
This information is huge. Yet we continue to put 50-slide PowerPoint shows together (that are essentially text) every day.
If you’ve been following this blog at all, you know that I use PowerPoint all of the time. I use it for quotation slideshows, entertainment slideshows and as a model building tool. For these tasks, it can’t be beat! I love it!
(And there are other things that PPT does well.)
But don’t expect people to learn much from your fifty-slide dream-makers.
This is why I spend lots of time building process models and method maps. Or, as I prefer to call them, Theme Models.
In a few weeks I am going to make available to you the complete home study course, How to Draw Your Message for Fun and Huge Profit.
It is based on the actual visual aids used by the very best speakers and presenters in the world. (Up front experts like Chris Anderson, Jim Collins, Seth Godin, Guy Kawasaki, Robert Kiyosaki and Patricia Seybold, to name only a few.)
Plus, the latest research on the design and use of visual aids in public speaking, like the two references listed above. (And there is a lot more convincing research packages out there beyond the two listed here.)
Keep an eye on this blog and begin to tell everyone you know who speaks in public about this upcoming, career-changing, course, How to Draw Your Message for Fun and Huge Profit.
Bob Burg and John David Mann's book today. Just one of these nuggets plugged into your next presentation can put you over the top with your audience.
came out, I’ve known about his star case study, attorney Mark Lanier and his 253 million dollar wrongful death settlement with Merck.
, by Tom Rath and Jim Harter tells us a lot about what it takes to make us and the people around us happy.