Wayne Kronz is the producer of visual aids, slideshows, videos and training material for the education of public speakers, teachers and information marketers.
Wayne is also the president of Truth Speakers Toastmasters club in Phoenix, AZ
My friend Ryan Hightower and I are setting here in Paradise Bakery, in Phoenix, AZ. Ryan is then author of the ULTIMATE CRAIGSLIST GUIDE ...
We shot a 19 second movie on his little Kadak zi8 camcorder and uploaded it to YouTube.com. By the time I had finished my next cup of coffee, Ryan received a comment in his inbox, "I saw your video on YouTube and am buying your book, sounds like a great book!"
The Millionaire Messenger: Make a Difference and a Fortune Sharing Your Advice, by Brendon Burchard gives me the unique opportunity to present a very special slideshow. On the very day that Borders Book Stores announced it's bankruptcy, Burchard reached three of the four major best-sellers lists with The Millionaire Messenger.
His contribution to the "expert industry" has brought him from obscurity to best-seller status on not one but two books. If you aspire to sell information online, , , about anything, then give this slideshow a listen and then buy this book.
It suggest that the most effective use of visual aids is a single visual aid presented on a single frame. And there’s little difference if it’s on a PowerPoint slide or drawn free-hand on a flip chart or whiteboard.
The “single visual” approach to public speaking, presenting and writing is not just my own idea. History and hundreds of world-class presenters proves its value.
Over the last 60 years, great thinkers and presenters have successfully used this untaught principle to shape our culture with this “single model” approach.
I’m going to list a dozen of them right here. And I hope that you’ll catch on to how important this proven technique should be to every one who speaks, teaches or writes.
They Have Changed the World
Here’s my starter list of world-class experts with their “culture changing visual aids ”*
Abraham Maslows’, Hierarchy of Human Needs
The Transactional Analysis movements’, 3 circle, PAC model
Theodore Levitts’, The Product Life Cycle
Boston Consulting Groups’, Barnyard Matrix
The Myers Briggs’ Type Indicator, 16 square matrix
The USDAs’, Food Group model
Michael Porters’, Five Competitive Forces Model
Stephen Coveys’, First Things First matrix
Robert Kiyosakis’, EBSI financial model
Seth Godins’, The Dip Model
John Kotters’, Management-Leadership Matrix
Chris Andersons’, The Long Tail model
My friend, every one of these are people (or groups) have profoundly effected how our world thinks. And they have “powered” their messages with the visual aids they have use. And, I have over 400 such graphics in my files. It’s a collection that spans over 50 years of thinking and presenting.
The Good News
These are not the ideas or methods of a bunch of “cubical dwellers.” Most of these people have (or have had) huge and prosperous speaking, consulting and writing careers.
Now the good news!
These people do not have a monopoly of the “single visual” method. Every speaker, great and small, can use this technique.
It makes no difference whether you are in a freshman speech class or a world-famous celebrity adding to their arsenal of up-front skills.
I call this time-tested, career-elevating method, Theme Model speaking, much like a theme statement for an academic paper, or theatrical production. Or, a visual version of a written theme statement.
And, there’s a whole seminar on the topic called How to Draw Your Message for Fun and Huge Profit.
For now, simply hook the Theme Model idea up with the twelve visual aids listed in this article and your presenting can take a giant leap forward, beginning with your very next speech.
* If you want to view all of the visual aids referenced here, do a Google or Google Images search on these world-class experts listed here.
On her Facebook page she writes, "My goal in writing Weaving Dreams was not only to open the door to Longaberger's past, but also to open my heart and share with readers the unique stories of my personal journey, thoughts and life lessons gained from pursuing my own 'American Dream.' I can't wait for you to read these stores and discover how I maintain a joy for life. I hope this book will be one that prompts self-reflection in your life and offers encouragement each day."
Again presenter friend of mine, , , step up to the power of using current quotations in your speeches and presentations.
And this book is the place to start. It’s material any speaker can use with great effectiveness.
So here’s a quotation slideshow to taste the good advise Longaberger writes.
So much of the print about branding is about adapting strategies and tactics of giant corporations and products like Nike, Snickers, Coke, Big Mac and Sony to small, struggling businesses and solo operators.
I see branding as a much simplier thing. To me (and Mathieson), it's a matter of you telling your story to the right people who would buy your product or, more importantly, You.
We all have a story, , , find it, , , and tell it to the right people. And they'll love you for it.
Public speakers, , , here are some very quotable quotations. Here in this slideshow I have included about 25, , , but this little framebreaking book is packed full of them.
Little, highly credible trueisms that will captivate your audiences and drive home your message. So pick up a copy ofGo-Givers Sell MoreBob Burg and John David Mann's book today. Just one of these nuggets plugged into your next presentation can put you over the top with your audience.
In year 2000, Alan Baddeley thought it necessary to further sub-divide the working memory. In the past, he and Graham Hitch had renamed the “short term memory,” The Working Memory, , , because of how busy this part of the human brain was.
At that time they identified three sub-divisions of The Working Memory, the phonological loop, the visual-spatial sketchpad and the central executive.
To Baddeley, something had to be added to account for the minds understanding of incoming information as an event or story. And so they added the Episodic Buffer.
So as a graphic designer, not a neurologist, I’m suggesting that it is instinctive to humans evaluating new incoming data, to attempt to make a story out of it all. It’s just the way we are.
We tend to want to make an “episode” out of everything.
So, I am suggesting five questions that we sub-consciously ask about all in-coming information.
I’m sure there are other questions, but these five will help you see what is going on in the human brain when we are listening and watching a speaker or presenter. I hope this musical model helps you get the picture.
You see, this case study fits into my visual aid research pattern. To look at Lanier’s PowerPoint opening statement (well over 200 slides and two and one half hours long) is an investigation into excellence and several note worthy lessons.
And, I only study the very best.
This guy just won 253 million from one of the largest pharmaceutical firms in the world, that had just spent a billion dollars on lawyers and expert witnesses in it’s defense.
Lanier (and his consultant, Cliff Atkinson) must have done something right.
And what ever that was, all we like PowerPoint users should take note and learn. (The heck with what the crazy dude in the cubical next to you says about using PowerPoint.) Lanier’s stuff works!
We should (study and) follow suit!
Back to my discovery! It was a series of 9 videos on YouTube.com. These videos were of Lanier speaking (I think, to group of Harvard law students) about that blockbuster trial, , , the one where his client won a settlement of 253 million dollars.
In it he shows some of the slides he used in his opening statement. Fellow PPT user, , , here is real value! His opening arguments were a two and one half hour speech, , , supported by well over 200 PowerPoint slides.
My observation is that such a presentation is a tasty recipe for a nap.
Not so here! Observers at this trail said that the jury of 12 were on the edge of their seats for the entire time. (Which is cool, in and of it self.)
But the results they delivered, , , 253 million bucks, , , is what really counts.
I have drawn several conclusions after watching all nine videos through twice. And I’ll discuss them with you in part two of this article.
For now, if you are a serious presenter in any field, I highly recommend that you watch this series through, at least twice. Here in this post is Part One of the series. Then you can watch the rest of them one by one.
After you have watched this string of videos, then I’ll get back to you and we can see what we have learned.
If you speak in public, , , at any level and on any subject, , , if you teach or preach or train, , , you can add color and impact to you words, by adding the words of others who are credible voices on your topic.
I highly reccommend the idea of using one or two quotations in every one of your presentations.
Cconsider the topic of Success. We all address it in one way or another. Here are a few pertanant quotations collected by Terri Gullemets, on her webesite, QuoteGarden.com.
So I have created this slideshow so you can see the kind of quotations you might use.
If we had an accurate picture of the findings of clinical psychologists and cognitive learning specialist, we would all put much more effort into the visual aids we use in our presentations.
Albert Mehrabian showed us that 93% of all communication is nonverbal. His research is well documented, but seldom attended to.
The 3M Corporation insists that we process visuals 60,000 times faster than text.
This information is huge. Yet we continue to put 50-slide PowerPoint shows together (that are essentially text) every day.
If you’ve been following this blog at all, you know that I use PowerPoint all of the time. I use it for quotation slideshows, entertainment slideshows and as a model building tool. For these tasks, it can’t be beat! I love it!
(And there are other things that PPT does well.)
But don’t expect people to learn much from your fifty-slide dream-makers.
This is why I spend lots of time building process models and method maps. Or, as I prefer to call them, Theme Models.
In a few weeks I am going to make available to you the complete home study course, How to Draw Your Message for Fun and Huge Profit.
It is based on the actual visual aids used by the very best speakers and presenters in the world. (Up front experts like Chris Anderson, Jim Collins, Seth Godin, Guy Kawasaki, Robert Kiyosaki and Patricia Seybold, to name only a few.)
Plus, the latest research on the design and use of visual aids in public speaking, like the two references listed above. (And there is a lot more convincing research packages out there beyond the two listed here.)
Keep an eye on this blog and begin to tell everyone you know who speaks in public about this upcoming, career-changing, course, How to Draw Your Message for Fun and Huge Profit.
I rarely just come out and tell (or suggest) you to buy a particular book. But today is an exception. If you want to get online and MAKE MONEY, you will need traffic and the best source of free traffic there is these days is Facebook.
In this slideshow I simply used the sub-titles in chapter three, Establishing a Corporate Presence. These sub-titles are a perfect, step by step guide to setting your Facebook account for maximum business use.
According to the Index of Learning Styles developed by Richard Felder and Linda Silverman in the late 1980s, there are four continuums that every speaker should be aware of, , , Sensory to Intuitive, , ,Visual to Verbal, , , Active to Reflective, , , Sequential to Global.
Let’s look at the first two “extremes.” Sensory learners are interested in the concrete, practical, and procedural information. They just want the facts.
While the Intuitive learners prefer conceptual, creative, and theoretical ideas. Meaning is vital to them.
Let’s look at the above six descriptive words, as opposite as they may at first, appear. Concrete, practical, and procedural , , , and conceptual, creative, and theoretical.
What teaching tool could tie these two groups of three together? What could illustrate both the concrete and the conceptual? The practical and the creative? The procedural and the theoretical?
Only one tool, , , a perfectly designed Theme Model.
Let’s look at one, The Product Life Cycle (PLC). Its' four phases are both, , , concrete and conceptual. Products really do go through these (concrete) phases, introduction, growth, maturity and decline.
But product development is also a conceptual experience, , , like knowing when to activate new resources and activities to insure “growth” or extend “maturity.” The PLC’s bell curve illustrates both of these “extremes.”
All the way accross the board the Theme Model is a clear winner as both a flexable and reliable communication tool.
In future posts I’ll cover the other ends of continuums of the Felder/Silverman model.
Many of his ideas depart form the beaten path. His focus is different.
An idea is only a thing. Belsky says, execution is everything. Ideas come freely, but doing something about them takes blood, sweat, tears, hard work and focus.
Belskys’ Making Ideas Happens hones in on the nuts and bolts on bring your idea to reality. It’s not going to be easy. Things will get in your way. You’ll get in the way yourself. You will need great passion and determination.
So to help you “see” Belsky’s thinking I have created a quotation slideshow featuring a sampling of his ideas.
Typically, I don't get involved is social or political issues, , , but I was asked to join a group on Slideboom.com about Fighting Poverty. So I joined the group.
But it is only fair to other members of that group (and my other followers) to express just how I view to topic. Currently there is a global movement known as Eliminate Poverty by 2015. I have reservations about that lofty goal.
These reservations are not based on my negative attitude, but on my direct involvement with recovering alcohol and drug addicts. I work with a group that endeavors to re-orient inmates getting out of jail and prison into society. The recovery rate is pathetic. And doesn't seem to be improving.
Even beyond the addictions, , , what troubles me is the lack of value of getting and maintaining a job. All to many of these people have little or no motivation to work. The dominant attitude upon leaving jail or prison seems to be, "working the system." Maybe this is just an American problem.
I just don't see how poverity can be eliminated when a significant portion of these people actually prefer to live in poverty. Or, , , at least, that's how I see it from an up close and personal vantage point.
Crush It!: Why NOW Is the Time to Cash In on Your Passion, hit the bookstores in October of 2009. Its author, Gary Vaynerchuck, had negotiated a unique publishing deal called a low-advance/high royalty business model. It climbed to #1 on the Amazon Best Seller for books on Web Marketing.
In a world that is plagued my all sorts of addictions, beginning on page 104, Gary introduces his own 12 step program for Video Blogging Success.
His contention is that anyone can make money online using these simple tools and techniques.
So I have created a musical model to illustrate and teach his amazing success formula.
Here is my latest Musical Model (though not very "up-beat"). It is born out of my deep concern for education at any level.
I stumbled upon* an article written by Dr. Jeffery Jones about his concern for the 70% dropout rates from high school in Americas largest cities. "Legally Pathetic" are the best words he can come up with to describe this epidemic condition.
And so that is the title of his soon to be published book. Look for it in your bookstores.
I think that it should be viewed by every public speaker, teacher, minister, youth leader and educational leader in our land. If you like this presentation, pass it along to everyone you know who world like or need this information.
Enjoy, , ,
Wayne
* RTIR Online, , , absolutely the best single resource for any public speaker.