The Single Visual Aid Method

Introducing: The Single Visual Aid Method

It suggest that the most effective use of visual aids is a single visual aid presented on a single frame. And there’s little difference if it’s on a PowerPoint slide or drawn free-hand on a flip chart or whiteboard.

The “single visual” approach to public speaking, presenting and writing is not just my own idea. History and hundreds of world-class presenters proves its value.

Over the last 60 years, great thinkers and presenters have successfully used this untaught principle to shape our culture with this “single model” approach.

I’m going to list a dozen of them right here. And I hope that you’ll catch on to how important this proven technique should be to every one who speaks, teaches or writes.

They Have Changed the World
Here’s my starter list of world-class experts with their “culture changing visual aids ”*
Abraham Maslows’, Hierarchy of Human Needs
The Transactional Analysis movements’, 3 circle, PAC model
Theodore Levitts’, The Product Life Cycle
Boston Consulting Groups’, Barnyard Matrix
The Myers Briggs’ Type Indicator, 16 square matrix
The USDAs’, Food Group model
Michael Porters’, Five Competitive Forces Model
Stephen Coveys’, First Things First matrix
Robert Kiyosakis’, EBSI financial model
Seth Godins’, The Dip Model
John Kotters’, Management-Leadership Matrix
Chris Andersons’, The Long Tail model

My friend, every one of these are people (or groups) have profoundly effected how our world thinks. And they have “powered” their messages with the visual aids they have use.  And, I have over 400 such graphics in my files. It’s a collection that spans over 50 years of thinking and presenting.

The Good News

These are not the ideas or methods of a bunch of “cubical dwellers.” Most of these people have (or have had) huge and prosperous speaking, consulting and writing careers.

Now the good news!

These people do not have a monopoly of the “single visual” method. Every speaker, great and small, can use this technique.

It makes no difference whether you are in a freshman speech class or a world-famous celebrity adding to their arsenal of up-front skills.

I call this time-tested, career-elevating method, Theme Model speaking, much like a theme statement for an academic paper, or theatrical production. Or, a visual version of a written theme statement.

And, there’s a whole seminar on the topic called How to Draw Your Message for Fun and Huge Profit.

For now, simply hook the Theme Model idea up with the twelve visual aids listed in this article and your presenting can take a giant leap forward, beginning with your very next speech.

* If you want to view all of the visual aids referenced here, do a Google or Google Images search on these world-class experts listed here.

COMING SOON: How to Draw Your Message, Wayne Kronz

Don’t Miss This Seminar!

If we had an accurate picture of the findings of clinical psychologists and cognitive learning specialist, we would all put much more effort into the visual aids we use in our presentations.

Albert Mehrabian showed us that 93% of all communication is nonverbal. His research is well documented, but seldom attended to.

The 3M Corporation insists that we process visuals 60,000 times faster than text.

This information is huge. Yet we continue to put 50-slide PowerPoint shows together (that are essentially text) every day.

If you’ve been following this blog at all, you know that I use PowerPoint all of the time. I use it for quotation slideshows, entertainment slideshows and as a model building tool. For these tasks, it can’t be beat! I love it!

(And there are other things that PPT does well.)

But don’t expect people to learn much from your fifty-slide dream-makers.

This is why I spend lots of time building process models and method maps. Or, as I prefer to call them, Theme Models.

In a few weeks I am going to make available to you the complete home study course, How to Draw Your Message for Fun and Huge Profit.

It is based on the actual visual aids used by the very best speakers and presenters in the world. (Up front experts like Chris Anderson, Jim Collins, Seth Godin, Guy Kawasaki, Robert Kiyosaki and Patricia Seybold, to name only a few.)

Plus, the latest research on the design and use of visual aids in public speaking, like the two references listed above. (And there is a lot more convincing research packages out there beyond the two listed here.)

Keep an eye on this blog and begin to tell everyone you know who speaks in public about this upcoming, career-changing, course, How to Draw Your Message for Fun and Huge Profit.

Thank You!

Wayne

What's a Theme Model, Anyway?

In high school and college work you have to write book reports, and term and theme papers, etc. Most instructors insist that a lead part on these writings include a "theme statement."

It's a two or three sentence statement of what the paper is all about.

A Theme Model is much the same thing, , , only the graphic version. In it every point of your presentation is reduced as far as possible, , , but every necessary element is contained in it.

It is a paradox, with which every speaker must deal while they're developing their content, , , and now it is putting it into a visual form. Edited but complete.

Abraham Maslow's pyramid model, known as The Hierarchy of Human Needs, is the most widely published theme model. It embodied all that Maslow taught.

Chris Andersen's, model, from his book by the same name, Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More is the same sort of visual aid.

I live and breathe graphic modeling. I've studied the visual aids used by world-class presenters every since I was a teen. And that's been a long, long time.

The design and use of theme models is the calling of my life. I create them. I use them. And I teach other people to do the same.

I use PowerPoint a lot.

But I am a firm believer that the best way to really learn theme model building is with a marker and a whiteboard.

So, to teach other presenters how to do their own model drawing, I have developed a very unique seminar-workshop. It's simply called, How to Draw Your Message.

In this program everyone will have their own whiteboard and markers.

The boards will be arranged in a circle around the room.

I will draw something on my board. Each attendee will follow suit and draw the same thing I do. Every box, every circle, every line, every arrow, every stick man, and write every word I do.

You'll learn by doing!

It will be an unparalleled experience. And you'll have fun doing it.

When we are all done with the thirty categories we draw and discuss, you will know how to generate your own Theme Model. Guaranteed!

More about this career-changing program later.

Wayne

P.S. Keep your eyes pealed on this blog and pick up on part two of this article, , , it's called, Is One Visual All I Need? And tell others about it.