The Greg Jarboe, David Meerman Scott Interview

David Meerman Scott of The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition is interviewed by Greg Jarboe.

You have met both of these gentleman right here on this blog. Every public speaker who intends to maintain a web presence should really get hooked into what these two web experts have to say. They are both genius.

Wayne

The New Rules of Marketing and PR, Part Two

Back on February 1st, I did a post about David Meerman Scotts’ book, The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

I did a little static model called, "Your PR is What You Publish."

New Rule for Marketing and PR

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Today I'm giving tribute to that same book, with a Quotation Slideshow. After all, he was the very first to post a comment to this blog. Thank You David.

Wayne

The New Rules of Marketing and PR

Check out David Meerman Scotts’ book,The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

“, , , there is no doubt, that, today people solve problems by turning to the Web,” writes David M. Scott. But he doesn't suggest that all businesses scrap traditional marketing and PR, and go exclusively online.

He does, however think, you had better be tuned into what the trends are and how to use internet avenues to replace loss in effectiveness.

I’ve prepared a little visual aid to show where Scott thinks all business should be looking online as you see old marketing and PR media deteriorating, such as newspaper and magazine circulation fall-off.

Publishers Weekly says this book is about “making transitions.”

Wayne