Secrets fo Social Media Marketing, Paul Gillin

Secrets of Social Media Marketing, Paul Gillin

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Paul Gillin advises business-to-business marketers on online channel strategies they can use to reach buyers cost-effectively.

Paul is an accomplished speaker and media spokesman. He has spoken at many conferences about the latest technology and social media trends. His ability to talk about complex technology topics has made him a favorite business communicator.

His newest book, Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!, includes a many nuggets of wisdom any present day business person can put into practice immediately.

My latest quotation slideshow features many of these timely bits of information, , , bits you can use in your very next presentation.

Wayne

The New Rules of Marketing and PR

Check out David Meerman Scotts’ book,The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

“, , , there is no doubt, that, today people solve problems by turning to the Web,” writes David M. Scott. But he doesn't suggest that all businesses scrap traditional marketing and PR, and go exclusively online.

He does, however think, you had better be tuned into what the trends are and how to use internet avenues to replace loss in effectiveness.

I’ve prepared a little visual aid to show where Scott thinks all business should be looking online as you see old marketing and PR media deteriorating, such as newspaper and magazine circulation fall-off.

Publishers Weekly says this book is about “making transitions.”

Wayne

Six Pixels of Separation

That’s the name of Mitch Joel’s latest book, Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.

If any of you are wanting to make the most of using social media as a means of promoting your speaking, teaching or consulting career, here is another “must read.”

He presents six factors that he says make up today’s new “Trust Economy.” Here’s my own visual version of this piece of vital content.

But, , , ya gotta read the book.

Wayne