Showing posts with label Robert Cialdini. Show all posts
Showing posts with label Robert Cialdini. Show all posts

Tuesday, May 25, 2010

Yes, Robert B. Cialdini, Noah J. Goldstein, Steve J. Martin

Robert Cialdini’s book, Influence stands as a classic for anyone who wishes to persuade anyone to do anything. Now he and his co-authors have taken his original ideas a giant step forward in their book, Yes!: 50 Scientifically Proven Ways to Be Persuasive.

Here’s my quotation slideshow rendition of what they have to say. Enjoy!

Wayne.

Friday, February 19, 2010

Robert Cialdinis' book Influence

Forty-nine posts?! But this is far and away the most notable (in my opinion). What we have here is a clickable, animated model based on Robert Cialdinis' book, Influence: The Psychology of Persuasion (Collins Business Essentials). It should be required reading for all public speakers, presenters and information marketers.

This is a one-slide model with element animated by the click of the mouse.

Simply access this slide from this blog and then expand it to full screen. Plug your laptop into a TV set or projector and then click on the double-right advance arrows, and each action will do just what you want it to.

First, you should read the book, , , then design your presentation or module, rehearsing with your clicking of the mouse. This is one visual aid that you litterally can use in tomorrow presentation.

Wayne