This is Tim Brown. Author of Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation. He is one of my favorite creative gurus. He did this TED* Conference lecture in 2008.
I love it. And I think you will too.
And, low and behold, I came up with the musical model shown here, below. I'm sure you will be able to apply this model to your topic.
Tim Brown; Creativity and Play
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Wayne
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