How People Think About Gifts, Seth Godin
By now everyone knows that I'm a big fan of Seth Godin. And his new book, Linchpin: Are You Indispensable?View more presentations or Upload your own.
In it he reveals three ways people think about gifts. Among other things, these three different mindsets effect our relationships, our career plans and our marketing.
I have created a two-by-two matrix that will help you understand a total of four mindsets, three from Mr. Godin and one from me, , , the one I consider to be ideal.
Enjoy,
Wayne
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