There are two kinds of golf balls, , , that’s right only two kinds. Dry ones and wet one.

If you play golf, you know how one kind can effect your game quite positively and how the other kind can devastate your game. Yet, at general appearance both balls look very much the same.

People are much like golf balls.

There are only two kinds of people. Yep, only two kinds.

The ones who have given you their email address and those who have not.

If you are a public speaker, teacher, trainer, or online marketer, , , the people on your email list are a special kind of people. They are the salt of your Earth. They’re “your people.”

They’re like money in the bank to you.

I cannot over emphases this fact. As an ambitious presenter, it is vital to maximizing your profits that you build a strong, responsive email list.

And, as they say, “the money is in the list.” (Actually, the money is in your relationship with your list.)

Why am I telling you this? "I’m a speaker, not an information marketer," you may be thinking. This may come as a shock to you, , , but it’s your marketing that will make you the big bucks, not your speaking.

Add this point to your thinking, , , savvy marketers tell us that every name on your email list can be worth one dollar of profit to you every month. Five thousand names, , , $5,000 of additional profit every single month.

Even if you are not a very good email marketer, you can still pull 50¢ per name in additional revenue.

So as people visit your website or blog, keep in mind how nice it would be for them to be on your email list.

Wayne

P.S. Later we’ll talk a lot about how you can use your visual aids as a means of building a large and hungry email list.