Method Map Secrets

How Quick Can You Sell a Book?

2011-07-12T14:05:00.000-07:00

My friend Ryan Hightower and I are setting here in Paradise Bakery, in Phoenix, AZ. Ryan is then author of the ULTIMATE CRAIGSLIST GUIDE ...

We shot a 19 second movie on his little Kadak zi8 camcorder and uploaded it to YouTube.com. By the time I had finished my next cup of coffee, Ryan received a comment in his inbox, "I saw your video on YouTube and am buying your book, sounds like a great book!"

Moral of this story? Make More Videos!

Wayne!

The Millionaire Messenger, Brendon Burchard Quotation Slideshow

2011-03-29T21:40:00.000-07:00

The Millionaire Messenger, Brendon Burchard

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The Millionaire Messenger: Make a Difference and a Fortune Sharing Your Advice, by Brendon Burchard gives me the unique opportunity to present a very special slideshow. On the very day that Borders Book Stores announced it's bankruptcy, Burchard reached three of the four major best-sellers lists with The Millionaire Messenger.

His contribution to the "expert industry" has brought him from obscurity to best-seller status on not one but two books. If you aspire to sell information online, , , about anything, then give this slideshow a listen and then buy this book.

Enough Said!

Wayne Kronz

The Single Visual Aid Method

2010-11-13T14:05:00.000-08:00

Introducing: The Single Visual Aid Method

It suggest that the most effective use of visual aids is a single visual aid presented on a single frame. And there’s little difference if it’s on a PowerPoint slide or drawn free-hand on a flip chart or whiteboard.

The “single visual” approach to public speaking, presenting and writing is not just my own idea. History and hundreds of world-class presenters proves its value.

Over the last 60 years, great thinkers and presenters have successfully used this untaught principle to shape our culture with this “single model” approach.

I’m going to list a dozen of them right here. And I hope that you’ll catch on to how important this proven technique should be to every one who speaks, teaches or writes.

They Have Changed the World
Here’s my starter list of world-class experts with their “culture changing visual aids ”*
Abraham Maslows’, Hierarchy of Human Needs
The Transactional Analysis movements’, 3 circle, PAC model
Theodore Levitts’, The Product Life Cycle
Boston Consulting Groups’, Barnyard Matrix
The Myers Briggs’ Type Indicator, 16 square matrix
The USDAs’, Food Group model
Michael Porters’, Five Competitive Forces Model
Stephen Coveys’, First Things First matrix
Robert Kiyosakis’, EBSI financial model
Seth Godins’, The Dip Model
John Kotters’, Management-Leadership Matrix
Chris Andersons’, The Long Tail model

My friend, every one of these are people (or groups) have profoundly effected how our world thinks. And they have “powered” their messages with the visual aids they have use. And, I have over 400 such graphics in my files. It’s a collection that spans over 50 years of thinking and presenting.

The Good News

These are not the ideas or methods of a bunch of “cubical dwellers.” Most of these people have (or have had) huge and prosperous speaking, consulting and writing careers.

Now the good news!

These people do not have a monopoly of the “single visual” method. Every speaker, great and small, can use this technique.

It makes no difference whether you are in a freshman speech class or a world-famous celebrity adding to their arsenal of up-front skills.

I call this time-tested, career-elevating method, Theme Model speaking, much like a theme statement for an academic paper, or theatrical production. Or, a visual version of a written theme statement.

And, there’s a whole seminar on the topic called How to Draw Your Message for Fun and Huge Profit.

For now, simply hook the Theme Model idea up with the twelve visual aids listed in this article and your presenting can take a giant leap forward, beginning with your very next speech.

* If you want to view all of the visual aids referenced here, do a Google or Google Images search on these world-class experts listed here.

The Daily Carrot Principle, By Adrian Gostick and Chester Elton

2010-11-03T10:23:00.000-07:00

The Daily Carrot Principle, Adrian Gostick and Chester Elton

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Says review writer, Cynthia Hanevy, “I just started reading The Daily Carrot Principle: 365 Ways to Enhance Your Career and Life and I like it. It's a quick read-crisp, clear and fun. The Daily Carrot Principle is organized to be read a page a day for one year.”

And I say “Here are some really practical principles you can quote,” citing this edible little book, and your audience will love you.

Again Adrian Gostick and Chester Elton have done an awesome job.

Here’s my latest quotation slideshow set around morgueFile.com beautiful stairways.

Enjoy,

Wayne

Weaving Dreams, Tami Longaberger

2010-10-23T12:27:00.000-07:00

Weaving Dreams, Tami Longaberger

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Very quotable! That’s Tami Longaberger’s new book, Weaving Dreams: The Joy of Work, The Love of Life.

On her Facebook page she writes, "My goal in writing Weaving Dreams was not only to open the door to Longaberger's past, but also to open my heart and share with readers the unique stories of my personal journey, thoughts and life lessons gained from pursuing my own 'American Dream.' I can't wait for you to read these stores and discover how I maintain a joy for life. I hope this book will be one that prompts self-reflection in your life and offers encouragement each day."

Again presenter friend of mine, , , step up to the power of using current quotations in your speeches and presentations.

And this book is the place to start. It’s material any speaker can use with great effectiveness.

So here’s a quotation slideshow to taste the good advise Longaberger writes.

Enjoy!

Wayne

The On-Demand Brand, Rick Mathison

2010-10-22T12:08:00.000-07:00

The On-Demand Brand, Rick Mathieson

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Here is a book, The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World by Rick Mathieson, I want to give a lot more attention to. It's about branding! And I'm about up to my eyeballs with all the publishing effort thrown at the topic. You too?

So much of the print about branding is about adapting strategies and tactics of giant corporations and products like Nike, Snickers, Coke, Big Mac and Sony to small, struggling businesses and solo operators.

I see branding as a much simplier thing. To me (and Mathieson), it's a matter of you telling your story to the right people who would buy your product or, more importantly, You.

We all have a story, , , find it, , , and tell it to the right people. And they'll love you for it.

Enjoy,

Wayne

Go-Givers Sell More, Bob Burg and John David Mann

2010-10-17T22:13:00.000-07:00

Go-Givers Sell More, Bob Burg and John David Mann

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Public speakers, , , here are some very quotable quotations. Here in this slideshow I have included about 25, , , but this little framebreaking book is packed full of them.

Little, highly credible trueisms that will captivate your audiences and drive home your message. So pick up a copy of Go-Givers Sell More Bob Burg and John David Mann's book today. Just one of these nuggets plugged into your next presentation can put you over the top with your audience.

Enjoy,

Wayne

Internal Story Making, Wayne Kronz

2010-10-15T21:50:00.000-07:00

Internal Story Making, Wayne Kronz

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In year 2000, Alan Baddeley thought it necessary to further sub-divide the working memory. In the past, he and Graham Hitch had renamed the “short term memory,” The Working Memory, , , because of how busy this part of the human brain was.

At that time they identified three sub-divisions of The Working Memory, the phonological loop, the visual-spatial sketchpad and the central executive.

To Baddeley, something had to be added to account for the minds understanding of incoming information as an event or story. And so they added the Episodic Buffer.

So as a graphic designer, not a neurologist, I’m suggesting that it is instinctive to humans evaluating new incoming data, to attempt to make a story out of it all. It’s just the way we are.

We tend to want to make an “episode” out of everything.

So, I am suggesting five questions that we sub-consciously ask about all in-coming information.

I’m sure there are other questions, but these five will help you see what is going on in the human brain when we are listening and watching a speaker or presenter. I hope this musical model helps you get the picture.

More later,

Wayne

Mark Lanier and Cliff Atkinson

2010-10-05T12:51:00.000-07:00

Life is never-ending discovery. Even at the age of 74. It happened to me yesterday. Just as it does nearly every day that I put out my “bucket.”

Soon after Cliff Atkinson’s book, Beyond Bullet Points: Using Microsoft® Office PowerPoint® 2007 to Create Presentations That Inform, Motivate, and Inspire came out, I’ve known about his star case study, attorney Mark Lanier and his 253 million dollar wrongful death settlement with Merck.

You see, this case study fits into my visual aid research pattern. To look at Lanier’s PowerPoint opening statement (well over 200 slides and two and one half hours long) is an investigation into excellence and several note worthy lessons.

And, I only study the very best.

This guy just won 253 million from one of the largest pharmaceutical firms in the world, that had just spent a billion dollars on lawyers and expert witnesses in it’s defense.

Lanier (and his consultant, Cliff Atkinson) must have done something right.

And what ever that was, all we like PowerPoint users should take note and learn. (The heck with what the crazy dude in the cubical next to you says about using PowerPoint.) Lanier’s stuff works!

We should (study and) follow suit!

Back to my discovery! It was a series of 9 videos on YouTube.com. These videos were of Lanier speaking (I think, to group of Harvard law students) about that blockbuster trial, , , the one where his client won a settlement of 253 million dollars.

In it he shows some of the slides he used in his opening statement. Fellow PPT user, , , here is real value! His opening arguments were a two and one half hour speech, , , supported by well over 200 PowerPoint slides.

My observation is that such a presentation is a tasty recipe for a nap.

Not so here! Observers at this trail said that the jury of 12 were on the edge of their seats for the entire time. (Which is cool, in and of it self.)

But the results they delivered, , , 253 million bucks, , , is what really counts.

I have drawn several conclusions after watching all nine videos through twice. And I’ll discuss them with you in part two of this article.

For now, if you are a serious presenter in any field, I highly recommend that you watch this series through, at least twice. Here in this post is Part One of the series. Then you can watch the rest of them one by one.

After you have watched this string of videos, then I’ll get back to you and we can see what we have learned.

Enjoy!

Wayne

Passion, Quotations from Terri Guillemets

2010-09-28T16:40:00.000-07:00

Passion, Quotes from Terri Guillemets

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Here you are , , , bumper to bumper, high quality quotations on two speaking topics of our day. Success and now Passion.

I'm sure you'll enjoy my latest creation.

Wayne

P.S. for the best speaker quotations on the planet visit QuoteGarden.com.

Success, Terri Guillemets, Collector

2010-09-27T13:20:00.000-07:00

Success, Terri Guillemets

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If you speak in public, , , at any level and on any subject, , , if you teach or preach or train, , , you can add color and impact to you words, by adding the words of others who are credible voices on your topic.

I highly reccommend the idea of using one or two quotations in every one of your presentations.

Cconsider the topic of Success. We all address it in one way or another. Here are a few pertanant quotations collected by Terri Gullemets, on her webesite, QuoteGarden.com.

So I have created this slideshow so you can see the kind of quotations you might use.

Enjoy.

Wayne

Well Being, Tom Rath and Jim Harter

2010-09-23T11:54:00.000-07:00

Well Being, Tom Rath and Jim Harter

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This book, Wellbeing, by Tom Rath and Jim Harter tells us a lot about what it takes to make us and the people around us happy.

There are a lot of quotations in this book that almost any public speaker can use in their everyday speaking.

And so, to give you a sampling, I've created a quotation slideshow. Check it out, , , really good stuff!

Enjoy,

Wayne

COMING SOON: How to Draw Your Message, Wayne Kronz

2010-09-22T16:15:00.000-07:00

Don’t Miss This Seminar!

If we had an accurate picture of the findings of clinical psychologists and cognitive learning specialist, we would all put much more effort into the visual aids we use in our presentations.

Albert Mehrabian showed us that 93% of all communication is nonverbal. His research is well documented, but seldom attended to.

The 3M Corporation insists that we process visuals 60,000 times faster than text.

This information is huge. Yet we continue to put 50-slide PowerPoint shows together (that are essentially text) every day.

If you’ve been following this blog at all, you know that I use PowerPoint all of the time. I use it for quotation slideshows, entertainment slideshows and as a model building tool. For these tasks, it can’t be beat! I love it!

(And there are other things that PPT does well.)

But don’t expect people to learn much from your fifty-slide dream-makers.

This is why I spend lots of time building process models and method maps. Or, as I prefer to call them, Theme Models.

In a few weeks I am going to make available to you the complete home study course, How to Draw Your Message for Fun and Huge Profit.

It is based on the actual visual aids used by the very best speakers and presenters in the world. (Up front experts like Chris Anderson, Jim Collins, Seth Godin, Guy Kawasaki, Robert Kiyosaki and Patricia Seybold, to name only a few.)

Plus, the latest research on the design and use of visual aids in public speaking, like the two references listed above. (And there is a lot more convincing research packages out there beyond the two listed here.)

Keep an eye on this blog and begin to tell everyone you know who speaks in public about this upcoming, career-changing, course, How to Draw Your Message for Fun and Huge Profit.

Thank You!

Wayne

Facebook Marketing, Justin R. Levy

2010-09-21T14:53:00.000-07:00

Facebook Marketing, Justin R. Levy

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I rarely just come out and tell (or suggest) you to buy a particular book. But today is an exception. If you want to get online and MAKE MONEY, you will need traffic and the best source of free traffic there is these days is Facebook.

As you know, I have done several quotation slideshows based on social media books. None has spoken to "where I am" like Facebook Marketing: Designing Your Next Marketing Campaign (2nd Edition) (Que Biz-Tech) by Justin R. Levy.

In this slideshow I simply used the sub-titles in chapter three, Establishing a Corporate Presence. These sub-titles are a perfect, step by step guide to setting your Facebook account for maximum business use.

Enjoy!

Wayne

Index of Learning Styles, Felder and Silverman

2010-09-19T14:17:00.000-07:00

According to the Index of Learning Styles developed by Richard Felder and Linda Silverman in the late 1980s, there are four continuums that every speaker should be aware of, , , Sensory to Intuitive, , ,Visual to Verbal, , , Active to Reflective, , , Sequential to Global.

Let’s look at the first two “extremes.” Sensory learners are interested in the concrete, practical, and procedural information. They just want the facts.

While the Intuitive learners prefer conceptual, creative, and theoretical ideas. Meaning is vital to them.

Let’s look at the above six descriptive words, as opposite as they may at first, appear. Concrete, practical, and procedural , , , and conceptual, creative, and theoretical.

What teaching tool could tie these two groups of three together? What could illustrate both the concrete and the conceptual? The practical and the creative? The procedural and the theoretical?

Only one tool, , , a perfectly designed Theme Model.

Let’s look at one, The Product Life Cycle (PLC). Its' four phases are both, , , concrete and conceptual. Products really do go through these (concrete) phases, introduction, growth, maturity and decline.

But product development is also a conceptual experience, , , like knowing when to activate new resources and activities to insure “growth” or extend “maturity.” The PLC’s bell curve illustrates both of these “extremes.”

All the way accross the board the Theme Model is a clear winner as both a flexable and reliable communication tool.

In future posts I’ll cover the other ends of continuums of the Felder/Silverman model.

Enjoy!

Wayne

An Ode To Entrepreneurs, Troy White

2010-09-17T22:11:00.000-07:00

An Ode To Entrepreneurs, Troy White

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An Ode To Entrepreneurs, Troy White,was posted on Clayton Makepeace's blog, MakepeaceTotalPackage.com. (My favorite blog.)

I thought it was worthy of a good slideshow. So here is my best effort.

Enjoy!

Wayne

Making Ideas Happens, Scott Belsky

2010-09-09T20:10:00.000-07:00

Making Ideas Happen, Scott Belsky

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You all know of my interest in creativity and innovation. So I was drawn to this book, Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality, by Scott Belsky.

Many of his ideas depart form the beaten path. His focus is different.

An idea is only a thing. Belsky says, execution is everything. Ideas come freely, but doing something about them takes blood, sweat, tears, hard work and focus.

Belskys’ Making Ideas Happens hones in on the nuts and bolts on bring your idea to reality. It’s not going to be easy. Things will get in your way. You’ll get in the way yourself. You will need great passion and determination.

So to help you “see” Belsky’s thinking I have created a quotation slideshow featuring a sampling of his ideas.

Enjoy.

Wayne

My View on Poverty, Wayne Kronz

2010-08-26T12:30:00.000-07:00

My View on Poverity, Wayne Kronz

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Typically, I don't get involved is social or political issues, , , but I was asked to join a group on Slideboom.com about Fighting Poverty. So I joined the group.

But it is only fair to other members of that group (and my other followers) to express just how I view to topic. Currently there is a global movement known as Eliminate Poverty by 2015. I have reservations about that lofty goal.

These reservations are not based on my negative attitude, but on my direct involvement with recovering alcohol and drug addicts. I work with a group that endeavors to re-orient inmates getting out of jail and prison into society. The recovery rate is pathetic. And doesn't seem to be improving.

Even beyond the addictions, , , what troubles me is the lack of value of getting and maintaining a job. All to many of these people have little or no motivation to work. The dominant attitude upon leaving jail or prison seems to be, "working the system." Maybe this is just an American problem.

I just don't see how poverity can be eliminated when a significant portion of these people actually prefer to live in poverty. Or, , , at least, that's how I see it from an up close and personal vantage point.

Wayne

Crush It! Gary Vaynerchuck, A 12 Step Program

2010-08-24T12:59:00.000-07:00

A 12 Step Program, Gary Vanyerchuk

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Crush It!: Why NOW Is the Time to Cash In on Your Passion, hit the bookstores in October of 2009. Its author, Gary Vaynerchuck, had negotiated a unique publishing deal called a low-advance/high royalty business model. It climbed to #1 on the Amazon Best Seller for books on Web Marketing.

In a world that is plagued my all sorts of addictions, beginning on page 104, Gary introduces his own 12 step program for Video Blogging Success.

His contention is that anyone can make money online using these simple tools and techniques.

So I have created a musical model to illustrate and teach his amazing success formula.

Enjoy,

Wayne

High School Drop-Outs in Americas Large Cities, by Wayne Kronz

2010-08-22T17:31:00.000-07:00

High School Drop-Out Rate in Americas Large Cities, Wayne Kronz

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Here is my latest Musical Model (though not very "up-beat"). It is born out of my deep concern for education at any level.

I stumbled upon* an article written by Dr. Jeffery Jones about his concern for the 70% dropout rates from high school in Americas largest cities. "Legally Pathetic" are the best words he can come up with to describe this epidemic condition.

And so that is the title of his soon to be published book. Look for it in your bookstores.

I think that it should be viewed by every public speaker, teacher, minister, youth leader and educational leader in our land. If you like this presentation, pass it along to everyone you know who world like or need this information.

Enjoy, , ,

Wayne

* RTIR Online, , , absolutely the best single resource for any public speaker.

Quotations For Writers, QuoteGarden.com

2010-07-31T14:28:00.000-07:00

Quotations for Writers, From QuoteGarden.com

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Many new writers need to be inspired, , , So I have selected a few quotations from Terri Guillemets' QuoteGarden.com for my latest Slideshow.

I hope you all enjoy it.

Wayne

Where Did Wayne Go?

2010-07-20T09:10:00.000-07:00

Thank you for baring with me. I've got a big PowerPoint job. This broker wants 200 PPT slideshows as quickly as I can crank them out. So, , , I thought "this will cost you a peice of the action."

And lo, he took me up on my deal.

By now I have 10 of them finished.

I'll try two break in, at least once a week and give you some fat content.

Thanks again.

Wayne

More Exceptional Customer Service

2010-07-15T14:45:00.000-07:00

More Expectional Customer Srevice

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From time to time, I have prepared visual aids on the topic of Exceptional Customer Service.

Why?

Because it is so vital to business, , , on any platform. So here is Suzie with six suggestions for performing excellent service, whether beginners or experiences users. Enjoy!

Wayne

Terri Guillemets and QuoteGarden.com, Thinking

2010-07-13T20:14:00.000-07:00

Thinking, Quotation Slideshow, QuoteGarden.com

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Attention Speakers, Trainers, Seminar Leaders, , , everyone of you who get up front and then answer for the results of your presentation.

Listen up, , ,

Every time you speak, you need to have fresh, new, highly credible material for your audiences. One thing that adds spice to your information are interesting and meaningful quotations, , , not many, , , but two or three.

There is no better place to find these quotes than Terri Gullemets’ QuoteGarden.com. You’ll find quotations form the worlds authorities in every category indexed for you.

I have made finding these quotations even easier for you to access, , , creating what I call Quotation Slideshows.

These slideshows allow you to view twenty or more wise sayings in only two or three minutes, superimposed over scenic photography.

Every audience you faced needs to have their thinking challenged, , , so I have created a slideshow simply called, Thinking.

I hope these great quotes help you in your quest for giving a better presentation.

Wayne

Kolb's Team Learning Cycle

2010-07-12T14:17:00.000-07:00

Kolb's Team Learning Cycle

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David and Alice Kolb run an operation and a website called, LearningFromExperience.com. Both have been researching and teaching cutting edge learning methods and systems for many years.

One program they teach is the Kolb Team Learning Experience. It will guide your team through the Cycle of Learning, providing your team with opportunities to experience, reflect, think, and do.

Here’s my little Musical Model that outlines much of what this program is all about.

Enjoy!

Wayne

The Convergence Concept, Paco Underhill

2010-07-09T23:15:00.000-07:00

The Convergence Concept, Paco Underhill

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Recently I discovered a very knowledgeable person, Paco Underhill. A Retail Expert. I’m preparing a quotation slideshow based on his book, Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond.

That will be coming in a few days.

Today, I have for you a quick, a newly practical musical model entitled, The Convergence Concept. (See the “5 Questions for Paco” video at http://pacounderhill.com/news/)

In my visual aid teaching, this model form is called Venn Circles.

Wayne

The Science of Reading, Snowling and Hulme

2010-07-07T22:59:00.000-07:00

The Science of Reading, by Margaret J. Snowling &Charles J. Hulme

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Edited by well-respected experts, The Science of Reading: A Handbook (Blackwell Handbooks of Developmental Psychology) brings together up to date and authoritative reviews of reading research. This is a multidisciplinary overview of contemporary knowledge about the science of reading and related skills.

It’s 680 pages provides comprehensive coverage of the subject.

They including theoretical approaches, reading processes, stage models of reading, cross-linguistic studies of reading, reading difficulties, the biology of reading, and reading instruction.

The volume is divided into seven sections: 1. Word Recognition Processes in Reading, 2. Learning to Read and Spell, 3. Reading Comprehension, 4. Reading in Different Languages, 5. Disorders of Reading and Spelling, 6. Biological Bases of Reading, and 7. Teaching Reading.

Margaret J. Snowling and Charles J. Hulme do an excellent job of editing this informative handbook.

I have done something different for you as I prepared my quotation slideshow. I’ve focused on the glossary. Here is great information for the communication minded public speaker and educator.

Wayne

Why We Buy, Paco Underhill

2010-07-06T09:58:00.000-07:00

Why We Buy, Paco Underhill

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Paco Underhill is the world’s leading authorities on retail and shopping patterns. He is a highly sought after conference speaker and prolific writer on this vital subject.

He is also an expert in the use of signage in retail, , , which makes his ideas important to every presenter, , , he knows the problems of information design that many speakers face.

His book, Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond, is classic in his industry and has many ideas relevant to the public speaking business.

Here is my latest quotation slideshow based on Underhill’s book, Why We Buy.

Enjoy, , ,

Wayne

Dear Family, Zig Ziglar

2010-07-05T13:33:00.003-07:00

Dear Family, Zig Ziglar

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To most high achieving people, the name Zig Ziglar is a household name. His book, See You at the Top: 25th Anniversary Edition
, is a classic and for decades he has spoken to sold out auditoriums around the world.

But, first he is a family man, a God fearing husband, father and grandfather, etc.

Because of this, he has written another book, Dear Family. I consider his thoughts in this book as valuable as those from his best-selling books on sales and motivation.

Here are some of the quotations from Dear Family
set on the backdrop of morgueFile.com bicycles.

Enjoy it!

Wayne

Good to Great, Jim Collins

2010-06-28T12:32:00.000-07:00

Good to Great, Jim Collins

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Good to Great: Why Some Companies Make the Leap... and Others Don't, by Jim Collins sets about to answer the question; What makes a good company a great company? And how can a firm become great? Jim Collins bases his conclusions on a five year research project comparing groups who have made that jump.

He introduces many seldom-taught ideas such as the, The Hedgehog Concept, Level 5 Leadership, First Who and The Flywheel, etc.

Since its publication in 2003, Good to Great has become a classic among business books, having sold over three million copies and being translated into 35 languages. Much of Collins' wisdom is timeless.

So, , , here's my latest quotation slideshow, , , and some strong and highly credible quotes for virtually any public speaker, , , enjoy!

Wayne

P.S. Be sure to visit JimCollins.com.

It might be the most valuable, free business education on the entire internet. The site was designed with learning in mind. His audios and vedios are extraordianary, the articles (dozens and dozens of them) are well honed to serve todays business conditions, and he offers incredible training and learning tools, , , the list goes on.

Don't miss this remarkable Speaker Resource.

Maximize Your Metabolism, Christopher Guerriero

2010-06-25T15:41:00.000-07:00

Maximize Your Metabolism, Christopher Guerriero

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Here is a quotation slideshow from the first 28 pages of Christopher Guerriero's, book Maximize Your Metabolism: Double Your Metabolism in Thirty Days or Less.

I offer it to you, the aspiring public speaker, for a completely different reason than my typical slideshow. It has to do with the first few chapters of his content.

In general terms, I’d call it the “goal setting, mind game and motivational” part of his information book.

My point here is that it makes no difference what you are teaching, you should include just such a section in all of your information publications.

Though Guerriero’s primary topic is weight loss and health, he uses at least 28 pages just to prepare the readers mind to learn what he is teaching.

The slides in this show are in a very random order, so your application of his motivational principles will be “your own” when your write your own ebook or home study course.

Consider a few of the elements of the “mind game” you might use.

1. Goal setting, , , the mental map, , , writing them down, , , the timeline, , , short-term, long-term, , , the “success statement,” etc.

2. We are all different, , , your history, , , need to take control, , ,

3. Make a list, , , the first step, , , “next”, , , define the problem, , , the poster idea, etc.

4. The trained sub-conscious mind. . . Affirmations. . . Positive Action

5. Persistence, , , “hoping?” , , , action plans.

6. The Connection between the internal being and external environment.

7. The Experience! This is, any way you can help your learners become emotionally and/or physically involved in what your are teaching.

I hope the concepts presented in this slideshow from Christopher Guerriero quotations help you as you put your next information product together.

Wayne

Readability Tips, Wayne Kronz

2010-06-25T09:36:00.000-07:00

Readability Tips, Wayne Kronz

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Readability is critically important in the publishing and marketing of your information. Though most people don’t know it (or understand why), reading is not a natural process, like seeing an image or speaking words.

It does not come easy to many people.

By the time children become adults, , , the reading scale is “all over the map.” Some people are well and others are very little better than they were in sixth grade.

(And, sadly, the poor reading end of the scale is growing faster that the good end of the scale.)

Truth is, we who publish and market in printed form, must help our readers out as much as we can, with headlines fit the reader. Agreeable and interesting content. User friendly formatting and result driven closes that reward our audiences.

Here’s a little musical model that shows how it all fits together.

Enjoy

Wayne

The File Cabinet Model, Wayne Kronz

2010-06-24T19:39:00.000-07:00

The File Cabinet Model, Wayne Kronz

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Wilder Penfield was an amazing man. He was a neurosurgeon, many years before his time. His active career as a world-class brain surgeon, began in 1919 and concluded in the late ‘50’s.

He had many “claims to fame,” but two stand out, , , his work in the field of surgery for epilepsy treatment and his work in mapping the brain and where memory function is located.

Among his many findings were the three categories of memory listed in the musical model included in this post.

These three compartments of memory have huge implications for you, the presenter.

These memory functions are not located in the same areas of the brain.

As a public speaker, you can reinforce your message by presenting it in all three forms, Experiential (or story), Conceptual and in key Words.

Follow this little musical model.

Wayne

The Info-Marketers Most Precious Asset... Daniel Levis

2010-06-21T18:12:00.000-07:00

The Info-Marketer's Most Precious Business Asset, Daniel Levis

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A Confession of an Ol’timer Blogger.

My confession, , , I promote, blog about and produce visual material for people I like. Pure and simple!

The two gentleman whose work I am featuring in today’s quotation slideshow, Clayton Makepeace and his feature writer, Daniel Levis are at the top of my list on the subject of online marketing and advertising copywriting.

Levis posted this article, The Info-Marketer’s Most Precious Business Asset … on Clayton’s blog, MakepeaceTotalPackage.com .

So I have created a slideshow with quotations from that excellent article. Enjoy, , ,

Wayne

P. S. The post can be read at this link.

Your Book Table, Christopher Guerriero

2010-06-21T12:03:00.000-07:00

Your Book Table, Christopher Guerriero

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Everyone who speaks should have their own information products. Master marketer, Christopher Guerriero suggests that, over time, this array of products can take nine different forms.

He further suggests that this spread of products can spin off of a single ebook.

So if you are capable of writing and publishing a forty to one hundred page ebook you have the makings of many types of products.

Guerriero likens it to having a table with nine legs, audios, coaching, eclasses, workbooks, affiliate products, tele-seminars, offline books, bootcamps and live seminars.

So I put together a simple little musical model to show the world how Your Book Table goes together.I hope this begins to show you what some of your possibilities are.

Enjoy, , , Wayne

The 21 Irrefutable Laws of Leadership, John C. Maxwell

2010-06-18T21:24:00.000-07:00

The 21 Irrefutable Laws of Leadership, John C. Maxwell

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The 10th Anniversary Edition is a brand new and supercharged version of John Maxwell’s original book, The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You.

Maxwell includes additional material he has developed during the last 10 years as a world-class conference and event speaker on the subject of leadership and attitude.

Here is my latest quotation slideshow, based on the 21 principles he teaches. Enjoy!

Wayne

Double Your Business in Six Months, Follow Up

2010-06-16T18:07:00.000-07:00

Friend, , , if you are a public speaker, trainer, coach or consultant and sell (or dream of selling) your products on line, , , here is a video series you absolutely do not want to miss.

It features Paul Lemberg, , , master-mind to the principles and mathmatics I used in my musical model just three days ago.

The information he is sharing in incredible, , , and so are his video marketing techenique. Watching these programs is like watching Tiger Woods approaching the 18th green on Sunday afternoon in a major golfing event. You are simply watching the best there is at what they do.

Here is the link I received in my email from Mr. Lemberg. http://www.paullemberg.com/sos You'll have to give him your email address to get free access to these amazing videos. But, WOW, is it worth it.

Wayne

P.S. I am not in any affiliate position with Lemberg, , , I simply want everyone of you to enjoy and use his superior free information.

Where Do Emotion Come From? Clayton Makepeace

2010-06-14T14:04:00.000-07:00

Where Do Emotion Come From? Clayton Makepeace

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It’s no secret, , , I appreciate the writings of Clayton Makepeace. He dazzles me with his thinking, , , as well as being one of the worlds’ best copywriters.

He has just posted such an article on his blog, MakepeaceTotalPackage.com. The title of the article is, You’re Deluded. It is a must reading for anyone, , , any speaker, trainer, teacher or purveyor of information who wants to “move” people with their words.

Human emotions play a huge part in persuasiveness of your words. Few people on Planet Earth understand how to harness human emotion to the advantage of their message than Mr. Makepeace.

So I have submitted my humble model of how the process works. Watch my show, , , but more importantly read his article. You’ll be glad you did.

Wayne

Double Your Business in Six Months

2010-06-13T21:24:00.000-07:00

Double Your Business in Six Months, Paul Lemberg

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Back on April 2, 2010, I did a post about the two-year, six month plan for your public speaking business.

I am adding one slide to that lettle three-slide show. It features the math behind Paul Lemberg's idea that if you improve one phase in your business each succeessive month by only 15%, you will double your business in those six months.

Mr. Lemberg's teaches using five phases of a typical online business. I have adapted (changed) these factors for the solo consultant, publc speaker, trainer. They are your Facebook-Twitter -Blog, activities, 15 Press Releases, 15 Ezine Articles, "A New Visual Product," and 15 Promotional Videos.

Enjoy, , ,Wayne

OSHA says, , , By Wayne Kronz (Slideshow to come)

2010-06-12T20:37:00.000-07:00

OSHA Says,,, Wayne Kronz

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OSHA Says, , ,

Do we believe what they say? Back in the early and mid ‘90’s the Occupational Safety and Health Administration (OSHA) claimed to have done extensive research into what really works, visually, in organizational training.

(And I believe they did.)

They published a report, , , Presenting Effective Presentation with Visual Aids.

The problem, , , do we really believe what they say? If we do, , , and I do, , , then every presenter should set about to learn as much as possible about visual communications.

I have a short two-slide presentation to come, entitled, OSHA says, , , that every speaker should tattoo on the inside of their eye lids.

Watch it several times and relish its’ simplicity and then make it your lifetime project to learn as much as possible making your point with visual aids.

Enjoy, , , Wayne.

Switch, Chip Heath and Dan Heath

2010-06-11T20:56:00.000-07:00

Switch, Chip Heath and Dan Heath

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I like the way these guys talk, , ,

“Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie."

In their new book, Switch , they have captured the American workplace, , , with insight that many academics totally miss.

So I have decided to reveal some of what these unique brothers have to say in another quotation slideshow. There’s a lot of material any speaker can use in tomorrow morning’s presentation.

Wayne

Five Minds of the Future, Howard Gardner

2010-06-10T20:30:00.000-07:00

Five Minds of the Future, Howard Gardner

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Howard Gardner's newest book, Five Minds for the Future is now in paperback and includes a brand new foreword.

The book outlines the specific cognitive abilities that will be needed and developed by new leaders in the days ahead: 1. the disciplined mind, 2. the synthesizing mind, 3. the creating mind, 4. the respectful mind, and 5. the ethical mind.

This Harvard psychologist gives us academic insight into the “minds” we should esteem in our lives and the lives of others.

To help you get an idea of Gardners’ thinking, I’ve included a new quotation slideshow. Study this show! And then use it in your upcoming speeches.

Enjoy, Wayne

Long Term Memory, Wayne Kronz

2010-06-07T13:26:00.000-07:00

Long Term Memory, Wayne Kronz

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One of my favorite topics is the study of the human memory. One part of my study has been the investigation into the Short Term Memory which has been renamed by cognitive researchers, the "Working Memory."

But much of my interest has been to try to discover how and why people are able to effectively store information for recall and future use in their Long Term Memory.

I have prepared a new musical model to help you understand and apply what I have learned.

Enjoy!

Wayne

Dreams, from the Terri Guillemets, and QuoteGarden.com

2010-06-06T22:28:00.000-07:00

Dreams Quotations, Compiled by Terri Guillemets

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Attention all teachers and public speakers at any level, speaking on any subject. One more time I want to remind you about the value of Terri Guillemets' QuoteGarden.com files. There may be larger quotation websites out there, but none organized any better for a public speaker.

The way I see it, , , every presenter should check out this site before every presentation. You simply can't find a better resource for crisp, meaningful quotations.

So I put a quotation slideshow together on the theme of Dreams. This slideshow, alone, is a great source for quotations you can use in tomorrow's speech.

Wayne

P.S. If you like this show, embed it in your blog, link to it in emails and social sites, or give it a "favorite" or "thumbs up." Thank you very much!

Engage, Brian Solis

2010-06-06T17:43:00.000-07:00

Engage! Brian Solis

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Brian Solis has hit on the secret of building an authoritative social network that will increase your visibility, relevance, influence, and profitability during these troubling times. That secret is to Engage!

Without engagement in these communities, you will miss the chance to have maximum effect with your marketing messages.

Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web. It’s the name of his new book, a book that is must reading for anyone who wants to build an effective web presence in 2010 and beyond.

To help you sample Solis’ thinking I’ve created a quotation slideshow that is both interesting and compelling.

Enjoy! Wayne

The PQ4R Mnemonic Device, Wayne Kronz

2010-06-04T21:37:00.000-07:00

The PQ4R Mnemonic Device, Wayne Kronz

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In my opinion, the most neglected part of public presentation is actually equipping the audience to better remember the message. This is supplying an effective mnemonic device.

Are you guilty of this short-coming?In my bank of seminar material I will talk about 25 Mnemonic Tools Every Speaker Must Own.

The hardest kind of message you will come against is a body of textual material.

Memory experts have devised a mnemonic tool to help you help your people remember lots of textual information. It's called the PQ4R Method.

I've prepared a little music model to help you understand how it works.

Enjoy, , , Wayne

Hugs! Terri Guillemets

2010-06-03T11:46:00.000-07:00

HUG Quotations from Terri Guillemets and QuoteGarden.com

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Well I've been away for a few days. Every blogger needs a little time off. But I'm back!

Two things have happened, , , sorta good news and bad news.

The good news is that I beginning to get some work as a result of this blog. And the bad news is, my position about using PowerPoint is both controversial and different, some people are beginning to give me a little flack about how I recommended PowerPoint is best used.

One thing is sure about PowerPoint! It can deliver an excellent slideshow, , , especially if you use iSpring and Slideboom. I Thank Terri Guillemets and QuoteGarden.com for these excellent quotations about something we all need more of, , , HUGS!

Enjoy! Wayne

The 11th Fatal Flaw of PowerPoint (And How to Fix It), Wayne Kronz

2010-05-31T19:27:00.000-07:00

The 11th Fatal Flaw of PowerPoint (And How to Fix It), Wayne Kronz

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This is the second in my series of Six-Slide PowerPoint presentations. It's a continuation of the first presentation, and is based on my own experience with and observation of the use PowerPoint as a teaching tool.

"The 11th Fatal Flaw, , ," springs from a great fault of most teachers (who use PPT). That fault; trying to teach too much material in any one session.

As a student of Cognitive Load research and teaching, I firmly believe that the mental capicity of the typical adult learner is far to limited to digest 30 slides of material in any given hour of instruction.

And for those who disagree with me, , , go ahead and try to cram all that stuff in your students brain and you'll wind up teaching them very little or nothing.

Simply put, , , PowerPoint was never intended to be used as a teaching tool. It was designed for corporate presentations, , , but has since been "adapted" for the classroom.

This six-slide slideshow is to show you exactly who we teachers should be using PPT as a teaching tool.

The theme of this show and its' supporting points can easily be expanded into a full-hour lecture, , , and if you really drove home the "Schema Point" in that time, you would have have had a successful session.

Wayne

Top 10 Fatal Flaws of PowerPoint (And How to Fix Them), Wayne Kronz

2010-05-30T20:54:00.000-07:00

Top 10 Fatal Flaws of PowerPoint (And How to Fix Them), Wayne Kronz

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Here is my first effort with my Six-Slide PowerPoint presentation. It goes right to the heart of the problem, , , the flaws you have to deal with when using PPT.

But, unlike so many PowerPoint critics, I offer two, very viable fixes for these flaws.

Wayne

The Six-Slide PowerPoint Presentation, Wayne Kronz

2010-05-30T20:08:00.000-07:00

PowerPoint supporters insist that “it’s only a piece of software, , , it’s the users who are coming up with all the Really Bad PowerPoint.”

I say differently. Right out of the box, implications are made, , , “anyone can do it.” Bluntly, I proclaim, “no software program can make you an instant public speaking success.”

I am 74 years old, , , and I’ve made thousands of up-front pitches. (I made my first one when I was 14.) And I have a dirty little secret I need to share with you, , , “It is not that easy!”

Everything I know about speaking, teaching and presenting, I’ve had to learn the hard way.

Over 200 books, well over 12,000 hours in front of critical audiences and a lifetime dedicated to the study of how visual aids work in public presentation.

And, I work my butt off in preparation and practice for every new presentation I make. I can honestly say that a great majority of my speeches have been well received.

Maybe, , , all except one! And WOW, did it bomb.

It wasn’t the quality of the material.

It wasn’t that I did a lousy job. I had presented all the stuff many times before with great success. I knew what I was doing.

It was because of my visual package, , , I used PowerPoint. My very first PowerPoint. So, I can easily say, “I’ve had my own bad PPT experience.”

As I have studied that presentation, I read far and wide. And I discovered that, like me, everyone was not pleased using PowerPoint.

Cliff Atkinson knows presentations like few in the world today. That’s why he wrote the book, Beyond Bullet Points.” Instinctively, he knew that the “out-of-the-box PPT” suggestions about using a lot of bullet points was a bad idea.

(One of his consulting clients’ presentations won a $253,000,000 settlement with a huge pharmaceutical company.)

Seth Godin is the best-selling business book author in the world today. (Number One!) And he’s a very prolific seminar leader and professional speaker.

And he wrote the book, Really Bad PowerPoint.

Tom Antion earns well over a million dollars a year as a professional public speaker. He has literally taught the public speaking industry how to sell their wares on the Internet.

And he maintains a website called, PowerPointStinks.com.

(Tom has a cute little alternative to using PPT. I’ll share it with you some day on this blog.)

Dan Roam is the hottest speaker in the world today on the topic of Presenting. His book, The Back of the Napkin, has opened the presentation world’s eyes to what works and what does not in the realm of using visual aids.

He made a comment in one of seminars that triggered my thinking for this article, , , “after five or six slides, no one pays any attention, , ,” speaking about large, multi-slide PPT slide shows.

The reason this comment rang a bell in my thinking is that for the last few years that’s been my exact observation. I’ve thought many times, “Five slides and they're loosing ’em.”

And if most audiences are “good” for five or six slides, why not build PPT presentations with only six slides. Result; I’ve developed the Six-Slide PowerPoint Presentation concept.

I am including two “six-slide” presentations for you on this blog. I hope you learn from them and can put the idea to work in your presenting.

Wayne

Yes, Robert B. Cialdini, Noah J. Goldstein, Steve J. Martin

2010-05-25T09:42:00.000-07:00

YES!, Robert B. Cialdini, Noah J. Goldstein,Steve J. Martin,

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Robert Cialdini’s book, Influence stands as a classic for anyone who wishes to persuade anyone to do anything. Now he and his co-authors have taken his original ideas a giant step forward in their book, Yes!: 50 Scientifically Proven Ways to Be Persuasive.

Here’s my quotation slideshow rendition of what they have to say. Enjoy!

Wayne.

Public Speakers 5 Biggest Questions, Part Two

2010-05-24T11:46:00.000-07:00

I do not want to over-simplify these five riddles, but I’m about to offer you one solution for all of these five, very different problems.

It might be called “Wayne’s Super Fix.”

It’s a commanding use of one Theme Model for your topic, speech or presentation. Not a big lofty, 50 slide presentation.

We’ll start at the top; Stage Fright? There’s a lot of advice out there but no one will tell you this fix.

Develop a strong Theme Model for your presentation, then don’t speak or present, , , just talk about your masterpiece. It’s your baby, , , something that no one has every seen or heard of before.

Tell them about how you discovered all of its elements, who helped you organize them, what the critical point(s) are and how your pattern works in real life, etc.

You’ll knock their socks off, even it you stumble all over the place. Guaranteed!

Red-Hot Topic? Get a subject you can draw in one frame, , , one that you can turn into a powerful Theme Model and you are home free.

Speak Without Notes? Just use your new-found way of curbing stage fright. Talk about your Theme Model.

Toastmasters to Profitable Career? Tell people about your Theme Model. In your TM speeches, in your TM club, have your TM buds promote you, in your blog (if I can set-up one, anyone can), website, Twitter, Squidoo, Facebook and the lists goes on.

You can write articles about it online and offline. The secret is that you have something (your Theme Model) to promote, so use it every way you can.

Beating Out the Big Boys and Girls? To do that you’re going need some kind of an advantage on them, , , and you do! Your Theme Model.

That Theme Model of yours is a visual aid, usually with from three to seven elements that embodies your whole presentations. And it will set you apart and above those speakers who don't have such an effective tool. It will be what puts you ahead of the pack.

Wayne

P.S. Heart model from http://www.heart-health-weightwatcher.com/ . Click on diagram of the heart to enlarge.

The 10 Enduring Laws of Success, Maria Bartiromo

2010-05-24T11:31:00.000-07:00

The 10 Laws of Enduring Success, Maria Bartiromo

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So just what does it take to achieve real success? That’s exactly what CNBC’s stock market host, Maria Bartiromo sets out to answer in her new book, The 10 Laws of Enduring Success .

Here I have created a new quotation slideshow to help you see what she recommends to us all.

Included are many short, pithy quotes that any presenter can pick up and use in their very next presentation. Enjoy!

Wayne

Good to Great, Jim Collins

2010-05-22T22:04:00.000-07:00

Good to Great, Jim Collins

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Jim Collins, author of the classic business book, Good to Great: Why Some Companies Make the Leap... and Others Don't, in a recent article, writes, “You must attract and then retain these people and let those who aren’t predisposed to sharing your core values go elsewhere.”

He is placing his emphasis on what he calls having the right people on the bus.

I’ve included a quick musical model to show you how not having good people on board can take an organization in a hurry.

Enjoy!

Wayne

Public Speakers 5 Biggest Questions, Part One

2010-05-21T09:43:00.001-07:00

We’ve all had them, , , back when we began getting up front. Those daunting five questions. . .

1. How do I overcome stage fright, , , forever? Followed by, , ,

2. How do I find a red-hot topic? One that will inform, educate, entertain and down-right dazzle my audiences?

3. How do I learn how to speak without notes? This one baffles thousands of beginning speakers and presenters around the world every day. And there is a simple answer.

4. How can I turn my Toastmasters experience into a profitable speaking career? It’s a dilemma few speaking teachers and tutors will touch.

5. How can I “own” a topic already saturated with top professional speakers? These are the questions that constantly trouble every beginning presenter and public speaker.

I do not want to over-simplify these five riddles (They are serious questions.), but I’m about to offer you one solution for all of these five, very different problems.

It might be called “Wayne’s Super Fix.”

In part two I will reveal my secret fix, , , one that no public speaking coach ever talks about.

Wayne

PowerPoint Connection, Wayne Kronz

2010-05-19T09:41:00.000-07:00

Recently I wrote a post about three connections every presenter must make for public speaking success. Speaker to Audience, Message to Audience, and Known to Unknown.

Today, let's look further into the "connection concept." I am interested in this idea concerning the use of PowerPoint.

If you use PowerPoint a lot and you want to increase the impact of your presentations consider this. . .

Every chart you use.

Every quotation you site.

Every bullet point statement you make.

Every key word. Every image. Every question you ask.

Every single element of your presentation.

"Will this connect to my audience?" "Really?"

If it doesn't have a "magnetic force" about it, dis-card it. Your presentation simply does not need the "fluff."

It make no difference whether it's a word, sentence, chart, illustration or image.

Connection is everything. People will not go to sleep if they are connected. If they are not,
the heads will not.

So constantly be asking yourself the question--"Will this connect with my audience?”

Wayne

Makepeace Graphic Design 101, Clayton Makepeace

2010-05-18T10:50:00.000-07:00

Recently, I’ve been writing about the new profession of Information Designer. (And, you are one of them, if your speak, present or in any way offer information to any kind of an audience.)

Makepeace Graphic Design 101, Clayton Makepeace

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In this profession, you deal with words and images! And you add much focused effort to insure that those words and images have the greatest positive effect on your audiences.

And, in this profession, formatting is a big deal. Well-formatted material can vastly improve the effectiveness of your message.

If formatting information is new to you, there is one best place to learn the most, the quickest. It’s Clayton Makepeaces’ blog post entitled Direct Marketing Graphic Design 101 .

Print it out and three-hole punch it and put it in your Secret Hot Ideas Notebook.

(You do have one, don’t you?)

To help you see the very practical things you’ll learn, I have created a quotation slideshow. Enjoy it and learn from it, , , and watch it often. And tell people about it.

Wayne

P.S. Though Clayton is a “back-east-er” to me, I have set his quotations over morguefile.com images of (southwestern) cactus. I did so for a particular reason. To allow you to learn a couple of things about me.

As you watch and re-watch this slideshow, pay close attention to the landscape in the first three slides.

This environment has made a unique contribution to my life and who I am as a person, , , and I’ll post the story in a few days.

Information Design, Wayne Kronz, Part Three

2010-05-18T09:02:00.000-07:00

This is part three in a series of articles about the basics of a new category of professions, The Information Designer.

Here are my guidelines on how to achieve efficiency and effectiveness with the information you produce, i.e., newsletter, ebook, home study course and your speeches and electronic presentation material, etc.

It may help you to re-watch the musical model posted on May 10.

Easy Words. It is imperative that your audience knows the world you are using. The more understandable, the better.

Easy to Read. It’s even more important that your audience can actually read the words you use with as little effort as possible.

Contrast. It’s a seldom talked about part of readability. The right words, with the wrong blending of background to text will kill the effectiveness of your information design efforts.

Clarity. This refers to the graphic and editorial consistency of your info design. Lot’s of thinks can be done to increase the clarity of your message.

Image Effect. The use of symbols, drawings and photo images can vastly increase the effectiveness of your information design. Do not hurry this part of the process. Always use images that have preconditioned meaning to your audience.

Few Elements. Cognitive Load scientists, insist that it’s easy to overload the minds of your viewers. Fewer items on your list, less pages in your brochure and fewer slides in your electronic presentation will usually help the users of your information.

Logical Order. The order of your instruction, direction or speech must make logical sense. Only then will the design of your information bring you the positive results I have described in this article and model.

If you attend to the above details of your information design, you'll begin to get the result you want.

More about Information Design later.

Wayne

Email Blueprint, Wayne Kronz

2010-05-17T11:08:00.000-07:00

Email Blueprint, Wayne Kronz

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If you are like most public speakers who are beginning to build an online presence you’ll discover the need to write an autoresponder series of emails.

I ran into an article by Richard Stooker entitled, 7 Keys to an Effective Autoresponder Email. So I did a simulated whiteboard model about the process Richard covered. You can read his article at this link.

I am thankful to SlideBoom and iSpring for the capability to produce and offer you this type of presentation. To my knowledge it’s the only service that converts PowerPoint and maintains all of its features short of having someone produce a complicated full flash program.

Thanks, BoomTeam!

Wayne

Money 911, Jean Chatzky

2010-05-15T16:29:00.000-07:00

Money 911, Jean Chatzky

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Jean Chatzky is a financial journalist, author, motivational speaker and expert on personal finances. She is presently the financial editor for NBC's Today Show.

Her current book, Money 911: Your Most Pressing Money Questions Answered, Your Money Emergencies Solved, is packed full of tons of very useful information. Here is my latest quotation slideshow featuring many of these practical quotes.

Enjoy,

Wayne

Secrets fo Social Media Marketing, Paul Gillin

2010-05-14T11:34:00.000-07:00

Secrets of Social Media Marketing, Paul Gillin

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Paul Gillin advises business-to-business marketers on online channel strategies they can use to reach buyers cost-effectively.

Paul is an accomplished speaker and media spokesman. He has spoken at many conferences about the latest technology and social media trends. His ability to talk about complex technology topics has made him a favorite business communicator.

His newest book, Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!, includes a many nuggets of wisdom any present day business person can put into practice immediately.

My latest quotation slideshow features many of these timely bits of information, , , bits you can use in your very next presentation.

Wayne

Information Design, Wayne Kronz, Part Two

2010-05-13T20:28:00.000-07:00

I have decided to make three parts out of this Information Design post. This, then is Part Two.

Here, I present eight views of a pleasant user experience.

Give Directions. Whether it’s the signage at an amusement park or a corporate policy manual, users must “know where to go next.”

Eliminate Lost. This is when information does not perform it is suppose to. In the amusement park and the corporate policy manual. And in your seminar and your blog. Good info design eliminates “lostness.”

Life or Death. One purpose of information our safety. I learned this back in the mid 50’s when I was creating training aids for the US Army at Fort Leonard Wood and Fort Benning.

We were sending young soldiers into battle, so the format of the information had life or death implications.

Consider also, a scuba diving manual, the instructions (plus the seat pocket card) of a flight attendant or signage at the rim of the Grand Canyon (where you can easily fall 400 feet).

Solve Problems. It’s a huge issue in business and in life. One person has done more to address communications as a problem solving tool than anyone I know. That is Dan Roam in his book,The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures. Get it and live by it!

Speed and Man Hours and Money. Time is money, so they say. And having the right information at the right time can make any company money. Need I say more?

Work and Results. The key element of information design is, , ,does it work? It’s all about results. Simply put, if it doesn’t work it’s not good design.

Save Money!

Best Experience. To many in business the key to success is that your customers have the best experience with your product or service as possible. It may be reading your book, watching your Powerpoint show, or simply enjoying your blog and ezine. User experience is the bottom line.

OK, how do you do it? That will come in Part Three.

Wayne

Connection, Wayne Kronz

2010-05-13T11:51:00.000-07:00

Connection, By Wayne Kronz

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In my premiere seminar, How to Draw Your Message for Fun and Huge Profit, I start the second section by showing a simple horizontal line about a foot long.

Then I explain that there are at least six types of message any presenter can illustrate with a single line.

The first thing a line can do for any speaker is show connection. Next, I say, “Don’t take this line concept lightly!”

“Connection is vital to the success of your presentation.”

Connection must take place on several levels if your speech is to be a smashing hit.

Level one: The connection of the speaker and the audience. By audience, I mean each member, individually and the group, collectively. It’s a two-way street.

The audience must connect to the speaker, and the speaker must connect to the audience, before the speech, , , or they will not even attend your event. This connection has to happen within the limits of the promotional material and their relationship with you.

So, If you’re working our first little diagram with me (as all participants do), you’ll write at one end of the line “Speaker” and the other end, “Audience.”

This connections is vital, even weeks before your program.

Level two: The connection of your message to your audience. Sense, so they say, “you are your message,” this is all similar to Level one, except it is a lot more internally and emotionally driven.

And much of this creditability can be established in the first moments of your speech.

Level three: The connection of the known to the unknown. This is critical to sound teaching and learning. This point underlines the necessity for a presenter to really know their audience and what the already know about your topic.

Good teachers know what their students already know and then build upon that platform.

So, by now, , , if you are keeping up with our simple little line diagram, you might have drawn two more little lines and labeled the ends of the second, “message” and “audience.”

And the third line, “known” and “unknown.”

Never underestimate the power of a simple line to help you make your point.

Wayne

Thinkertoys, Michael Michalko

2010-05-12T10:22:00.000-07:00

Thinkertoys, Michael Michalko

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Michael Michalko, author of Thinkertoys: A Handbook of Creative-Thinking Techniques (2nd Edition), is one of the most highly sought after creativity experts in the world today.

A former officer in the U.S. Army, Michael organized a team of NATO intelligence specialists and academics in Frankfurt, Germany, to research, collect, and categorize all known inventive-thinking methods. His team applied the methods to various NATO military, political, and social problems and produced many breakthrough ideas and innovative solutions to new and old problems.

Michael later applied these creative-thinking techniques to the corporate world with great successes.

Now days, Michael has been teaching creative-thinking workshops and seminars for corporate clients around the world.

His book, is must reading for anyone who realizes the importance of using visual aids in public speaking.

Here’s my latest Quotation Slideshow featuring quotes from his one-of-a-kind book. Joy!

Wayne

Information Design, Wayne Kronz, Part One

2010-05-10T22:17:00.000-07:00

Information Design, Wayne Kronz

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It’s a new world out there, like it or not. Many say there is a new profession budding: The Information Designer.

I have broken this post into two parts. But the whole musical model is included with this post.

This new field is defined as people who prepare information so it can be used by its users with maximum efficiency and effectiveness.

To help you understand this huge arena, I have prepared a three part musical model. Follow alone with me, , , this is material every presenter should be aware of.

1. Right Info. (It seems to me. this is a given.) First it should be needed information. All to many publications include a lot of extra information, data and/or fluff.

This is where writing and editing play such a huge part. And there is a lot more to this idea.

2. Right Form. This is where the Graphic Designer comes in. And all to often, they muddy the water rather than make communication really clear.

(*But how are we going to put it in the “right form?” More on that latter.)

3. Right People. You don’t prepare information the same way for children as you do for seniors. Or lawyers and single mothers. This is where knowing your audience is so critical.

4. Right Place. It matters not that information is polished to perfection, if it is not accessible to the people who need it, when they need it, , , and this is all a part of the total information design process.

5. Easy, Natural and Pleasant. All of the information being prepared must be done in a way that the user finds their whole experience easy, natural and pleasant.

I’ll go a step further and say that traveling, studying, learning and entertainment should be fun. And that, because of the information's design.

6. Efficiency. This has to do with how little effort the user has to apply to get the benefit of the information. The fewest number of words that have to be read, the fewest number of signs or the streamline-ness of a software platform.

7. Effectiveness. Effectiveness is the watch-word of good information design. It’s all about the users experience in processing the information and accomplishing their end goals.

In part two of this article, I will presented eight views of such a pleasant user experience. Plus how to accomplish success as an Information Designer.

Wayne

MOJO, Marshall Goldsmith

2010-05-08T14:23:00.000-07:00

MOJO, Marshall Goldsmith

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Mojo: How to Get It, How to Keep It, How to Get It Back if You Lose It is an interesting book. Marshall Goldsmith has packed it full of wisdom any public speaker or presenter can use in their next presentation. For personal improvement speakers it is a gold mine.

So I have built another quotation slideshow to help you see the value of Goldsmith's book.

Enjoy,

Wayne

Productive Thinking, Tim Hurson

2010-05-06T21:07:00.000-07:00

The Productive Thinking Model, Tim Hurson

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Readers of this blog have known for a long time about my extreme interest in the topics of creativity and innovation. In my study I have accumulated several "Innovation Hero's," the likes of Patricia Seybold, Madan Birla, Ken Robinson, Tim Brown and most recently, Tim Hurson.

Productive Thinking is a signature theme of Hurson's. I have created a musical model to help you see what he means by Productive Thinking. Enjoy!

Wayne

My Shocking Confession, Clayton Makepeace

2010-05-05T11:20:00.000-07:00

My Shocking Confession, Clayton Makepeace

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Most public speakers and presenters will not recognize the name, Clayton Makepeace. You should. He is a writer, extraordinaire. And nearly everything he writes in his blog, has tremendous value in about anything you do up front, creating your information products or promoting your programs, in general.

He can also be quite entertaining to read. Such is the article, "My Shocking Confession," from which I am taking the quotations for today's slideshow.

(Also he maintains an incredible group of guest writers who are also world-class marketers and writers.)

Check out Claytons blog and enjoy (and put to use) all his fine material.

Wayne

Tim Brown, Creativity and Play

2010-05-02T15:00:00.000-07:00

This is Tim Brown. Author of Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation. He is one of my favorite creative gurus. He did this TED* Conference lecture in 2008.

I love it. And I think you will too.

And, low and behold, I came up with the musical model shown here, below. I'm sure you will be able to apply this model to your topic.

Tim Brown; Creativity and Play

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Wayne

Bad Speaker Syndrome, Wayne Kronz

2010-04-30T16:42:00.000-07:00

Bad Speaker Syndrome, Wayne Kronz

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Stage fright and lack of confidence plague many public speakers. Some say, “this is normal, , , and to be expected.”

I say differently, “the great majority of public speakers and presenters should be able to get rid of most, if not all of this anxiety.”

If this fear was always there every time I spoke, I’d just not speak any more. But, at least once a week, I hop right up front expecting nothing but a positive outcome. And it usually works out just that way.

Honestly, I look forward to every time I speak. (And not because I'm a good speaker.)

But I hasten to say, everyone isn’t like me. Fear, anxiety and lack of confidence bog many down. They simply hate to have to speak. They may be caught up in what I call the “Bad Speaker Syndrome.”

It begins with memory of someone who was a bad speaker, , , maybe even themselves. It could be anybody. They visualize the tag, “bad speaker.”

“Bad Speakers” bore audiences. And it’s true. At least most of the time. And, particularly when they use 50 PowerPoint slides full of nothing but bullet points and text to tiny to read.

Then come the insults. This does really happen, , , but it need not happen to you.

As a general rule, audiences want you to succeed as a presenter. They’re “on your side.” But, mess up enough and they will talk, , , and it will not be pretty.

But things do not have to fall apart that much for you. Do a few things right and you are in for an acceptable presentation.

But, remarks can and do hurt. At least that may be your perception. Add in another round of insults and your mind will begin to play tricks on you.

You may follow with a, , ,

“Not Me.” I don’t have to put up with this stuff. . .

And the fear just builds into a giant mountain. Worse yet, you may just quit and never give another presentation in your life. Got Nood!

The above pattern has halted many careers and personal development endeavors. It’s a syndrome you don’t want to fall into.

I have ways you can use to insure that you never fall into this pattern of negative thinking. And most of these “ways” have to do with the multitude of visual tools you can use in your presentations.

Keep your eyes fixed on this blog.

Wayne

Gratitude from Quotegarden.com

2010-04-29T16:46:00.000-07:00

Gratitude from Terri Guillemets, QuoteGarden.com

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This post is "just for fun." Gratitude and how it so positively effects our life is one of my favorite topics. And so I checked out Terri Guillemets' QuoteGarden.com for some classic quotations.

Then I went to my ol' favorite, morgueFile.com and swiped some tasty images of candy for a backdrop. I hope you get a kick out of this slideshow. Oh yes, I found some crazy music for it too.

Wayne

Think Better, Tim Hurson

2010-04-29T06:56:00.000-07:00

Think Better, Tim Hurson

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Another book on innovation. That's the kind of guy I am. Tim Hurson's new book, Think Better: An Innovator's Guide to Productive Thinking, is a must read, , , especially for anyone who wants to be on the cutting edge of their field or industry.

Here's my latest Quotation Slideshow to help you sample this useful book.

Also, spend a little time with this slideshow. Watch it five or six times. I'm confident you'll be able to find two or three audience-pleasing quotations you can use in your very next presentation.

And, if you find these quotations really useful, write a post about which one you used and then embed the video in your blog or website. Thanks!

Wayne

Payback Time, Phil Towns, 8 Steps to Turning DOWN to UP

2010-04-28T09:07:00.000-07:00

Payback Time, Phil Town

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Here's another musical whiteboard from Phil Town from the book, Payback Time: Making Big Money Is the Best Revenge!

If you can use it in your presentations, let me know.

Wayne

100 Ways to Motivate Others, Steve Chandler

2010-04-28T08:27:00.000-07:00

100 Ways to Motivate Others, Steve Chandler

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Here's a good book every presenter should read, Steve Chandler's, 100 Ways to Motivate Others: How Great Leaders Can Produce Insane Results Without Driving People Crazy. It is full of helpful tips for the everyday presenter. His material will give you a constant fresh new perspective daily.

Here's a Quotation Slideshow that will help you maintain that freshness in you speaking activities.

Enjoy.

Wayne

How People Think About Gifts, Seth Godin

2010-04-26T15:12:00.000-07:00

How People Think About Gifts, Seth Godin

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By now everyone knows that I'm a big fan of Seth Godin. And his new book, Linchpin: Are You Indispensable?

In it he reveals three ways people think about gifts. Among other things, these three different mindsets effect our relationships, our career plans and our marketing.

I have created a two-by-two matrix that will help you understand a total of four mindsets, three from Mr. Godin and one from me, , , the one I consider to be ideal.

Enjoy,

Wayne

Louder Than Words, Joe Navarro, Self-Awareness Check

2010-04-25T14:11:00.000-07:00

Louder Than Words, Joe Navarro

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Here is a useful message from Joe Navarro's book, Louder Than Words: Take Your Career from Average to Exceptional with the Hidden Power of Nonverbal Intelligence. Many of you can use this "Self-Awareness Check" model. It's put to music. And I hope you enjoy it.

Let me know how it works for you.

Wayne

Wayne's Innovation Method, Wayne Kronz

2010-04-24T17:48:00.000-07:00

Back on March 26, 2010 I did a post titled, How Wayne Prepares to Speak. Several people have asked me to produce other ideas of mine in "musical model form."

Wayne's Innovation Method, Wayne Kronz

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I often speak about my approach to innovation. It is one of my favorite topics. So here's a musical model called, Wayne's Innovation Method.

And it is one thing I am known for, , , from several venues; the custom home industry, graphic design (apart from visual aids and public speaking) and of course the latter. Without bragging, I can confidently say, "I am a highly creative person."

Rarely have I every been challenged to "come up with something" that I haven't been able to deliver.

I've read many books on the subject and I have to say that my approach is definitely different than most.

So I've created a musical model to illustrate my method. (Or, at least, the way I most often go about it.) Follow along.

1. It starts with the basics. In every field that I work, I have gone to great effort to thoroughly understand the fundamentals of that field. The way I see it, if I'm going to cross over into the unexpected or frame breaking, I first have to start with what is already working.

2. One project, many answers. Any time I address any situation, need or problem, I always have, in my mind, creating many approaches to the project. At the bare minimum, three, , , better yet, five to ten.

In the past, I've designed many stage sets for theatrical productions. To me, every good act deserves a choice of three or four different set designs.

3. Markets. That starts with right where you are. If I design a logo for some small, start-up firm, I first have to know that it will work right here in our market or town.

Later, if it all works, I always give immediate attention as to how to duplicate it in different markets.

4. Marketing. This has to do with scaling up into many or all markets. That includes things like advertising, packaging, promotions of all sorts, including the use of the web, blogs, and online marketing. This is a huge category.

But, all along, I am considering how my basic idea may translate into major markets, even international.

5. Cross Feeding. My last secret has to do with the many different arenas in which I have extensive awareness. In this model, I refer to them here as, "A," "B," "C," and "D."

One of my most productive arenas of innovation has been it the custom home business. We'll call that, "arena A."

I am also very knowledgeable in the field of civil engineering, , , and often "borrow" approaches they use in my design of custom home features. That will be, "arena B."

My knowledge of interior design might come into play next, "arena C."

And as odd as it may sound, my understanding of consumer package design may be called into play, "arena D." I refer to this calling together of several disciplines as, "cross feeding."

Now, I will repeat the cycle several times, , , knowing that I want to generate many answers to the same riddle.

Wayne

Facebook Me, Dave Awl

2010-04-23T16:33:00.000-07:00

Facebook Me, Dave Awl

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For all the popularity that Facebook has generated, I haven't given it much "blog time." I should do better. My problem is that I do not have a good uncerstanding of how to take advantage of it as a business building tool.

But I am studying it. Dave Awl has a book, Facebook Me! A Guide to Having Fun with Your Friends and Promoting Your Projects on Facebook, that is beginning to turn on the lights for me. Here is my latest Quotation Slideshow based on Dave's content.

Enjoy,

Wayne

The Little Big Things, Tom Peters

2010-04-21T18:02:00.000-07:00

Tom Perter is an Icon in American Business speaking. Every since the early 1980's, after his co-authoring of In Search of Excellence, he has been in the highest demand as a corporate presenter.

The Little Big Things, Tom Peters

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His latest book, The Little Big Things: 163 Ways to Pursue EXCELLENCE only adds fuel to the fire of an already red-hot career.

So I built a Quotation Slideshow for this incredibly, functional book. I hope you all enjoy it.

Wayne

Teachers Quotations by QuoteGarden.com

2010-04-20T10:17:00.000-07:00

We all appreciate those among us who are teachers. To honor their work, I put together a Quotation Slideshow based on the contents of QuoteGarden.com from Terri Guillemets. Visit her website today.

Teachers Quotations by Quote Garden

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And then forward a link to this post and this slideshow to as many teachers as you have email addresses for. You won't be spamming them, , , they'll love you, , , they get far to little attention and 'thank you's.'

Wayne

Perfect Business, Phil Town, Payback Time

2010-04-19T20:46:00.000-07:00

I'm easily excited. To my knowledge, I'm the only person on Planet Earth who teaches how to use the whiteboard to "draw your message" using PowerPoint tools, and hosted by Slideboom.com.

Perfect Business, Phil Town, Payback Time

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Well I've out done myself, this time. I started with one of my favorite speakers, Phil Town, and his new book, Payback Time: Making Big Money Is the Best Revenge!. I went through his book yesterday with the thought being to build a Quotation Slideshow.

But everything went a different direction. Instead, three different theme models popped of the pages, , , one of which I have for you in this post.

Then, as I was finishing up the PowerPoint show and adding the music (which is my final step before uploading it to Slideboom), I stumbled upon a fun little piece of music. It sets the show perfectly. I'm sure you will enjoy it.

Wayne

P.S. Note the review phase I have added with the circles and underlining.

The Element, Ken Robinson, Ph.D.

2010-04-18T16:12:00.000-07:00

Sir Ken Robinson is the dean of TED* Conference Speakers and one of the world's leading experts in creativity.

The Element, Ken Robinson, Ph.D., Quotation Slideshow

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Every educator, teacher, trainer and public speaker should read his frame-breaking book, The Element: How Finding Your Passion Changes Everything.

To wet your appetite, I have created a Quotations Slideshow. And these quotes are really good. Any presenter can easily find a couple you can use in your next presentation. Enjoy!

Wayne

* An annual conference about cutting edge Technology, Education and Design, drawing the world's masters in these categories as speakers and presenter and an audience of like-minded business and world leaders.

The Symbols Game, Wayne Kronz

2010-04-17T10:02:00.000-07:00

The definition of the term symbol, suggests it’s a word, phrase or image, or the like, , , having a complex associated meaning and perceived value. (Dictionary.com)

The Symbols Game, Wayne Kronz

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For the purpose of our study of visual aids used in public speaking, we will focus in the term “image” and “meaning.”

I have studied the idea of images adults use and the meanings they attach to them for many years. My conclusion is that most adults have at least 1000 or more symbolic definitions pre-programmed in their minds.

As a presenter, it is your job to harness these pre-programmed meanings in our speeches and presentations.

By simply suggesting an image (say a light bulb), you automatically suggest a (already learned) lesson to the minds of your audiences. It’s already there!

So, to help you understand this reality a little better, I have invented a little game. Let’s call it The Symbol Game.

PowerPoint and Slideboom.com will help us.

First, get a pencil and a blank piece of paper. And a place to write while you watch.

Second, get ready to write fast. This is a drill, , , of sorts. But it is fun!

Third, there 30 images are that will be displayed to you. (Do not write down the name of the object.)

Fourth, quickly write down the first thought that comes to your mind when the item is flashed on the screen.

Fifth, go through the exercise at least three or four times.

You will notice several principles of using symbols in your speaking.

1. The big one is that background, religion, education, where you grew up, even your gender and nationality dramatically effect how you interpret the objects.

2. Another biggy is your age, both youth and agedness.

3. Many objects (or symbols) have more than two or three meanings. For instance, a light bulb may stand for “light,” “a new idea,” or “creativity.”

4. There are no losers—only people who do not participate.

I guarantee you, you’ll learn things about how people (and you) use symbols in your thinking you never dreamed. And how you can better use them in your speaking experience.

Wayne

Trade-Off, Kevin Maney

2010-04-16T13:45:00.000-07:00

Trade-Off, Kevin Maney

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Here's my latest Quotation Slideshow. It is set over marvelous images of lions by morgueFile.com. It features quotes from Kevin Maney from an unusual book, Trade-Off: Why Some Things Catch On, and Others Don't.

In it, he discusses a strange paradox in business he identifies as Convenience vs. Fidelity.

Plus he also used a wonderful little graphic called the Fidelity Belly. It's a great teaching tool. And some of his quotations are in a league of their own. Check this one out.

Wayne

Change By Design Model plus, Wayne's Facilitator Tip

2010-04-15T11:55:00.000-07:00

Change by Design, Tim Brown

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In Tim Brown's book, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation, is a jewel of a model. The subject of his little hand-drawn visual is change, in general.

For four, plus years, I've been using a simular approach to teach my favorite Facilitating Tip. I've been calling it the "Football Tip" because it resembles the shape of a football.

I hope you enjoy this little musical model, , , and can adapt it to your topic or material. Joy!

Wayne

Why Reading is so Vital to Marketing, Part Two

2010-04-14T13:21:00.000-07:00

In Part One of this article—Why Reading is so Vital to Marketing—I posed the question, “Why put any copy in your advertisement at all?”

To answer that question, I began telling a story about how I was able to pick out two actual home buyers from a mass of 10,000 Open House visitors.

The Halteman Secret

It all started when our senior builder, Joe Halteman, began sharing his secret with me, , , “Get yourself a big piece of poster board and an easel. Draw a rendering of the front of your home at the top and put the price underneath it.”

I was all ears!

“Then fill up the rest of the poster with a long list of every conceivable feature in your home, , , twenty or thirty or forty items or more, , , even the stainless steel doggie door. (Bullet point copy, I do believe!)

“Now, , , here’s how you find your real live buyers. Your whole job as you greet your visitors is to watch that poster.

Actually, focus on the last line of the poster. Just watch everyone who reads it. The person you are looking for is the one who reads the last line.

“When you see someone read all the way to the bottom, you’ve found your buyer. Only then, do you walk up and say, , , ‘do you have any other questions?’”

I did exactly as he suggested. I watched. And I watched. And, as I live and breathe, I only saw two people read the whole poster.

“I Sold a New Home to Both of Them!”

Quite a start-up for the young Kronz boys. (Click on the remake of the poster to enlarge.)

Now I have to tell you Papa Joe’s punch line when he commissioned me to do the poster. As an advertiser, tattoo this on the insides of your eyelids,“The process of reading qualifies buyers!”

Folks, the only people who read long copy are buyers (or potential buyers). Who is it you are hunting? Dah?

The key then is simple, , , Err! Get (more) people to read your ads. Or, make readers out of your marginal and non-readers. Hence the importance of readability. So then, you must increase the readership of your ads. You need readers! Another way to put it is,

“The More They Read, The More They Buy”
Consider this, , , the only time you read about ink-jet printers is when you are about to buy an ink-jet printer. The same thing holds true regarding all the product you read about. You read the labels on cans when you are about to buy the food.

But, making your ads more readable is a complex issue. I submit that there are at least five sciences involved that you should learn about and use.

In the days that follow, I will post five lessons covering The Five Sciences of Readability, plus my conclusion to the long copy-short copy argument.

Wayne Kronz

P.S. Included here is my re-make of the poster I created at Mr. Joe Halteman's suggestion. It is correct, to the best of my memory :>) (Actual rendering of home.)

P.P.S. If this line of thinking makes sense to you, email your friends about this blog, , , remember, all of this career-boosting information is absolutely FREE.

Plus my bonus, , , When Not to Use a Lot of Sales Copy.

For All Who Write, John Maxwell

2010-04-13T21:30:00.000-07:00

For All Who Write, John Maxwell

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This musical graphic is strickly expermential. It starts with one of John Maxwells quotations from his latest book, Everyone Communicates, Few Connect: What the Most Effective People Do Differently.

It then plays in PowerPoint in an interesting way. Let me know what you think.

Wayne

Why Reading is so Vital to Marketing, Part One

2010-04-13T10:58:00.000-07:00

It's an age-old debate, long copy vs. short copy? I view long copy used in print advertising and on the internet very differently than most people.

The Big Question!Right up front, let's look at a more important question. Why put any copy in your ad at all?* Some people honestly do believe, "a picture is worth a thousand words." Then, why the text?

I hope our unanimous answer is; to maximize sales, leads or sign ups, etc.

To understand my strange vantage point, I must tell you a story from a past life.

"Way Back in 1966...!I was 30 years old. I was in the carpentry business with two brothers... one 28 and the other 24. We framed and trimmed new homes in our hometown, Muncie, Indiana as sub-contractors.

We decided to go "big-time" and build a spec home, as general contractors. So we joined the local chapter of the National Home Builders Association, and built a home to be shown in their upcoming event, the "Parade of Homes."

There were eight new homes built simultaneously, all adjacent to/or across the street from one another by eight different home building firms.

Ten Thousand People?!Following an extensive advertising campaign, they would all be shown, jointly over a two week, three week-end period, in an Open House, termed the "Parade of Homes."

Ten thousand people would attend the event and view all of the homes.

On the Friday evening before the formal opening, we did a "dress rehearsal" inviting town VIP's, real estate agents, mortgage people, our sub-contractors, our employees and families, etc.

"What's a Buyer Look Like?"!We set up a Hospitality Area in one of the garages. As that Friday evening was winding down, all the builders gathered. I remember walking up to the senior builder of the bunch, Joe Haltemen, and asking him,,,

"Papa Joe (we all called him that;-), ten thousand people are going to go through these homes in the next two weeks,,, how in the world do you tell the serious buyers from the people who are just looking for decorating ideas?"

I was not prepared for an answer,,, it had just been small talk.

Then he said, "Wayne, I like you and your brothers. You've put together a mighty nice home here. And you fellows are an asset to the whole show.

"I'm going to tell you something I've never told anyone except my own son.

"You're artsy, aren't you, Wayne?"!I nodded.

"Get yourself a big piece of poster board and an easel. Draw a rendering of the front of your home at the top and put the price underneath it." I was all ears.

Look for part two of this article on this blog... very soon.

Wayne

* There is a reason not to put much copy in an advertisment, , , but that's a subject for another day. So stick with me on this blog, and I'll share it with you and it won't cost you a dime.

The Element Interactivity Effect, John Sweller

2010-04-12T10:42:00.000-07:00

Though it has huge implications on how presentations are made, I've never heard these ideas discussed apart from the work of John Sweller and his associates and the academic report,
Visualisation and Instructional Design. http://www.cmu.edu/teaching/trynew/sweller-visualinstructionaldesign.pdf

Information Structure, John Sweller

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I have prepared an unusual model addressing an unusual continuum, Low Element Interactivity Material to High-Element Interactivity Material.

When it comes to preparing material for a speech or presentation, including the visual aids you use, the above variables are a huge issue.

On one end of the scale, are, say, four elements, A and B and C and D. These four factors are the key points of your presentation.

On the "low" end of the scale, each item can be discussed and learned independently and apart from the others elements, , , or low in interactivity with one another. They can be presented in serial or sequence, as completely different topics.

At the "high" end of the scale, each different element is very dependant on the other elements you are presenting or high in interactivity with one another. Necessarily, they must be learned in conjunction with one another.

The latter leads to what scientist call, cognitive overload. And to the best of your ability, you should design material that eliminates as much of "it" as you can.

But, how is this done. I suggest five different approaches, , ,

1. "Dumb it Down." Those are someone else's words, not mine. While I strongly believe in presenting in as simple a form as possible, but I don't think you should eliminate any academic value or challenge from any topic.

So you can almost eliminate this point.

2. Back to Basics. People do need to know and understand the basics of anything, , , and this is a very good way to approach any presentation. Building a speech around your A and B and C and D is not always a bad thing.

3. Study the Continuum. Look at your topic and see how much material is "very interactive." In today's complex world, there will be a lot of this interconnected information.

Then settle on a "middle of the road" approach. It might be is how does A relates to B. How A relates to C and finally how A relates to D. That's only three points to your whole presentation. At least, you'll have A covered pretty well.

4. Know Your Audience. This crazy scale might go completely across your audience. Some may want "milk" and others "high-cut meat."

5. The Fire in the Kitchen! There is always a temptation to cover the whole thing, including topics like "The B Picture," "The Three C's" and "The D Factors." My advice, DON'T. There will always be another day and another presentation. Most of the time, "less is more."

If you do choose to tackle the "whole enchilada," be sure to give your audience a lot of help with well-thought-out handouts, or visual aids or mnemonic tools, etc. or all of the above.

Wayne

The Keys to Simplicity, Wayne Kronz

2010-04-11T16:57:00.000-07:00

Everyone and their brother that has any idea of how presentations work, is into simplicity, , , whether it's Zen philosophy, to plain horse-sense, i.e., "keep it simple, stupid."

The Keys to Simplicity, Wayne Kronz

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I too have my ideas. It includes embracing the useful that is simple and a unique kind of rejection of the complex.

Check this little model out.

Wayne

The Gratitude Loop, Wayne Kronz

2010-04-08T13:11:00.000-07:00

Of all of the visual aids I've ever created, this is my favorite.

The Gratitude Loop, Wayne Kronz

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Why?

First, the content. This is high-value material for everyday living! And, for us all!

Second, the animation technique. I was able to use the tools in PowerPoint to simulate exactly what I would be drawing on a whiteboard if I were presenting it live to you.

Third, the music. I think it complements the message.

Lastly, it's simple and easy to understand. When it comes to the end, and The 12 Lifestyle Benefits of Gratitude are all listed on a still screen, read them over three or four times. Let them sink in.

Wayne

Linchpin, Seth Godin

2010-04-08T12:21:00.000-07:00

Let's talk writing style. After all, this is a blog you are reading. And, let's not talk about my writing style (much). I am not a good writer and I know it. But I aspire to be. And I'll keep on working on it until I leave Ol' Mother Earth.

Linchpin, Seth Godin

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I like to read. That's how I've learned what little I know about the craft of writing. Back in "pre-www days," I used to keep from five to seven books checked out of the library at all times. Now days, behind my blogging time, I like to spend time at the local Barnes and Noble book store.

Of all of the thousands of authors I've read and scanned, there are three that stand out to me as a model for my writing style. They are, , ,

Max DePree, Rick Warren and Seth Godin.

I'll not list their books here, except for the one I'm featuring today. Seth Godins, Linchpin: Are You Indispensable? It is the source for my latest quotation slideshow.

"These three? Why do they stand out to you, Wayne?"

Because they know how to deliver the most profound truths with the simplest words, , , they use words everyone uses every day. Little bitty words and great big, huge principles! I love 'em.

And so do most readers, , , for sure, blog readers.

(But, all to often, I screw up and get all wordy and many-syllablish. Forgive me!)

And so here is Seth's latest, , , Linchpin, , , it's profound. When you speak, there are always quotations from this meaty little book you can use.

Included is what I would call the "quote of the year." Every speaker, speaking on any subject, can use it in their very next presentation. It is pertaniant to us all.

"Yesterdays remarkable is today's really good and tomorrow's mediocre." p. 25

Enjoy!

Wayne